— Combination expands network of buyers and sellers supporting $750 billion of transactions —

Today, Optimal Blue announced the acquisition of Resitrader, creating the mortgage industry’s largest mortgage loan trading platform. With the addition of Resitrader, Optimal Blue now supports $750 billion of transactions each year across its Digital Mortgage Marketplace, including nearly $600 billion of rate locks processed through its product and pricing engine and more than $150 billion of transactions through its hedging solution.

Since its founding in 2015, Resitrader has focused on bringing automation and transparency to the spot market for mortgage loans. Resitrader’s interactive trading environment enables buyers, sellers, and their advisors to transact in real time using an auction process and replaces the widely-used method of exchanging bid tapes via email. The solution also helps traders optimize executions by supporting shadow-bidding, the posting of axes, chat-based communication, and color reports. Resitrader has achieved remarkable success with its trading platform over the past year, recording a 400% increase in transactions.

“Two years ago, Optimal Blue set out to build a Digital Mortgage Marketplace that facilitates transactions between originators, investors, and the providers both use. This acquisition is another key step in that journey,” explained Scott Happ, CEO of Optimal Blue. “Resitrader is the clear market leader in bringing efficiency, transparency, and security to a critical and expanding segment of the mortgage market, and we are excited to offer this innovative solution to our clients.”

By making Resitrader available to Optimal Blue customers, the company expects a major expansion in trading volume over the next year. The platform will be integrated with Optimal Blue’s hedging solution and substantially expand the company’s capabilities in the bulk bid market, an execution widely used by lenders employing a mandatory delivery strategy. More than 50 buyers are already active on the platform and over 150 sellers are expected on the platform by year end. Additionally, Optimal Blue will seek to expand third party relationships with hedge advisors and whole loan traders needing access to the bulk market. John Ardy, CEO of Resitrader, said “We are thrilled to join an organization that shares our vision of creating the industry’s premier platform for trading mortgage loans.” He added, “With Optimal Blue’s backing, I expect Resitrader to continue its rapid growth, bringing depth and breadth to the market.”

The company is proud to share that John Ardy, Seever Sulaiman, CIO of Resitrader, and the entire Resitrader team joined Optimal Blue upon close of the transaction. According to Happ, “John and Seever are proven innovators and bring considerable experience in building trading platforms to our team. There is no limit to what we can do together.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

Finastra has integrated Optimal Blue into its Fusion MortgagebotPOS solution, enabling banks and credit unions to provide mortgage applicants with Optimal Blue’s live pricing searches, via any point-of-sale channel. The addition of Optimal Blue to MortgagebotPOS furthers Finastra’s relationship with the enterprise secondary marketing automation vendor, which already integrates with the Fusion MortgagebotLOS loan origination platform.

“Finastra is committed to developing an ecosystem of innovation, and working with companies like Optimal Blue helps us deliver the full value of our solutions to our clients,” said Mike Dionne, Senior Vice President, Community Markets, Finastra. “By expanding our relationship with Optimal Blue, we are giving mortgage lenders that use our point-of-sale platform seamless access to market-leading enterprise lending services, including product and pricing.”

As a leading provider of secondary marketing automation and services to the mortgage industry, Optimal Blue’s solutions enable thousands of lenders to easily implement, manage, and execute sophisticated product and pricing strategies focused on increasing competitiveness and creating new efficiencies. By directly embedding Optimal Blue’s broad portfolio of REST APIs into its mortgage origination solutions, Finastra is able to fully leverage the capabilities of Optimal Blue, providing joint clients real-time access to compliant product and pricing content throughout the Fusion Mortgagebot solutions.

“We are thrilled to mark a new chapter of collaboration with Finastra by extending the use of our APIs into the Fusion Mortgagebot platform,” explained Bob Brandt, Vice President of Marketing & Alliances at Optimal Blue. “This highly-anticipated integration vastly improves the user experience and uniquely positions our joint clients to create substantial new efficiencies throughout the entire loan life cycle.”

Fusion MortgagebotPOS is a web-based solution that allows lenders to receive accurate, qualified applications through every point-of-sale channel: consumer-direct via the internet, in the branch or call center, or through professional loan officers. As a cloud-based solution, borrowers have the option of completing an application in one channel or moving seamlessly between channels, depending on their needs and preferences. This web‐based technology allows users to explore rates, fees and products; complete an application in minutes; get instant approvals; and receive immediate online disclosures – anywhere they have internet access.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR FINASTRA
Patrick Kilhaney
Public & Analyst Relations Manager
(917) 286-1053
patrick.kilhaney@finastra.com

— Exemplifying commitment to client-focused product development and functional depth —

These are certainly exciting times in the mortgage industry. The industry has experienced a massive influx of mortgage technology solutions in the past several years and the pace of innovation has greatly increased. Never before have mortgage lenders been provided with as many digital alternatives to automate their mortgage process.

The fast pace of innovation and technology adoption across the industry coupled with heightened competitive pressure for originations, is driving today’s mortgage lenders to expect more from the providers they choose to partner with. Lenders have quickly ascertained that the next level of value and sustained competitive advantage requires functionally deep solutions that are continually enhanced to address their specific needs and objectives.

“In today’s landscape, lenders are searching for new ways to stay competitive and do more with less,” explained Brandon White, Secondary Marketing Supervisor at Affiliated Bank. “To accomplish that, innovative lenders are partnering with vendors that offer functional depth and are committed to extensive innovation. Optimal Blue has been the trusted partner we’ve embedded across our business to provide that competitive edge.”

In light of the industry’s new reality, Optimal Blue has invested heavily in the expansion of the features and functionality available through its enterprise secondary marketing solution. Surrounding core capabilities with a powerful and robust feature set not only differentiates Optimal Blue from other providers, but – more importantly – enables their client base to further enhance their already sophisticated secondary marketing strategies and sustain their competitive edge. Additionally, by leveraging ideas and direct feedback drawn from product design client workgroups as well as direct input sessions with many more, Optimal Blue can validate the impact and value of new offerings and enhancements before they are introduced to the marketplace.

“Optimal Blue is fortunate to have productive, long-term partnerships with some of the industry’s most innovative mortgage lenders, firms that are leading the industry with their focus on using workflow automation to drive efficiency,” explained Scott Happ, Chief Executive Officer of Optimal Blue. “Automating complex secondary marketing functions is of particular interest to our clients, and we are thrilled with their reaction to a number of groundbreaking workflow automation features we’ve recently developed.”

Optimal Blue’s recent product innovations exemplify the company’s ongoing commitment to client-focused product development and market-leading functional depth across its platform. Designed and developed around core themes originating from its clients – Transparency, Granularity, and Personalization – the following are just three of the recent innovations available to Optimal Blue clients at no additional cost:

1. Transparency: Compelling Margin Management & Revenue Visualizations
As the mortgage landscape becomes more competitive, today’s lenders constantly evaluate mark-ups, margins, and overall profitability to improve results. Until recently, lenders have done so by managing just a single data point, their total margin. With this powerful enhancement to Optimal Blue’s business intelligence solution, Enterprise Analytics, lenders can easily assess metrics associated to profitability by understanding the breakdown of margin revenue and how it trends over time. Through compelling, interactive visualizations, geographical heat maps, and more, lenders can analyze the effectiveness of origination strategies and view margin data at the loan level, or by branch, loan officer, product, business channel, and investor.

2. Granularity: Configurable & Automated Lock Management Policies
Optimal Blue clients constantly search for opportunities to fine-tune the overall efficiency of their operations to reduce costs and improve overall execution. A common high-impact area, one where even the most modest of improvements can produce material results, is the lock management process. With this enhancement, Optimal Blue greatly extends its lock management automation by enabling clients to achieve significant granularity with the post-lock policies that surround various changes occurring after the initial rate lock. For example, if the borrower profile changes after the initial rate lock and this new scenario requires a change, Optimal Blue now enables lenders to auto-accept unique post-lock changes based on embedded logic. Furthermore, if a financing scenario change requires a modification to the loan product offer, lenders can configure specific rate lock policies for each type of modification to enforce consistency across their organization. With this enhancement, Optimal Blue clients can easily establish highly sophisticated, granular lock policies and self-administer unique customizations to those policies over time as strategies change.

3. Personalization: Additional Product Type Filters to Easily Identify Specialty Products
Non-QM or Expanded Guideline products are a popular growth area for many Optimal Blue clients, and a substantial new system enhancement now allows lenders to better support customers with specialized needs. With this enhancement, Optimal Blue users are provided with new, powerful product filters that can be used to display the products and pricing most appropriate for specific borrower scenarios. Examples include loans designed for borrowers with alternative income, low credit scores, and low debt-to-income ratios. This user personalization not only improves sales efficiency, but it helps Optimal Blue clients close more loans by aligning specific borrower needs with the most appropriate financing alternatives.

Ultimately, the future is bright for the mortgage industry. Opportunities for further automation are everywhere, and compelling change can indeed lead to the next level of value and true competitive differentiation for participants. However, high-level automation for automation’s sake is not always the answer. Many times, the most impactful successes with automation are found in the details of the workflow and the specifics of a process. Optimal Blue’s client-focused product development and commitment to functional depth serves as a model for the industry and illustrates the considerable benefits of deeper, continuous automation for lenders.

This piece was originally featured on HousingWire.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Product loan comparisons embedded with real-time, compliant pricing now available —

Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, is proud to announce a game-changing innovation with Mortgage Coach, creator of comprehensive point-of-sale borrower conversion software. Through direct integration with Optimal Blue’s robust API platform, every Mortgage Coach application now seamlessly connects real-time, compliant product and pricing data with the compelling financial analyses Mortgage Coach is known for. Through this collaborative effort and newly expanded product offering, Mortgage Coach and Optimal Blue enhance their long-standing strategic partnership and take their industry value proposition to a whole new level.

“Without ever leaving the Mortgage Coach app on their mobile device, loan officers can create informative, side-by-side comparisons highlighting multiple loan programs and comprehensive pricing information in just seconds,” explained Bob Brandt, Vice President of Marketing & Strategic Alliances for Optimal Blue. “Combining the sophisticated product and pricing data at the heart of every mortgage transaction with a compelling user experience — and doing so whenever, wherever it matters most — is a game changer for the industry.”

The benefits are not exclusive to lenders and loan officers. Today’s consumers immerse themselves with the details behind major financial decisions and pride themselves on deeply understanding their alternatives. Mortgage financing is no exception. When provided with a comparative, in-depth analysis of the financial impact of their best financing alternatives in a highly consultative environment, consumers are more engaged with their loan officers and more likely to move forward with a loan.

“In today’s price compression marketplace, converting every prospect into a borrower is the most important aspect of achieving increased profits for mortgage lenders,” said Joe Puthur, President of Mortgage Coach. “This new innovation gives lenders the instantaneous benefit of earning more commitments at a lower cost of acquisition.”

Mortgage Coach, the company’s flagship platform, is the technology behind the Total Cost Analysis (TCA), a report that illustrates the long and short-term impact of any loan program on the borrower’s financial situation. The TCA incorporates real time rates, fees, closing costs, and program information and presents its findings using simple yet powerful graphical elements like charts and graphs. The TCA provides a level of clarity that is virtually impossible to achieve without the Mortgage Coach platform.

“The difference between using a TCA to explain mortgage options and using any other method is like the difference between having a film described to you versus watching it in high definition with Dolby sound,” explained Mike Hardwick, President of Churchill Mortgage. “Having been in partnership with Mortgage Coach and Optimal Blue for several years now, we’re happy to have helped thousands of borrowers make a better, more informed decision. These new capabilities will provide greater clarity, transparency, and confidence to any borrower – in a way that is faster for every loan professional.”

ABOUT MORTGAGE COACH
The Mortgage Coach suite of enterprise online and mobile applications enhance the conversation between the borrower, mortgage professional, and Realtor, enabling a confident mortgage decision. Thousands of banks and lenders rely on Mortgage Coach to turn borrower education into a competitive advantage. With Mortgage Coach technology, financial and real estate professionals provide clearly illustrated mortgage options with detailed financials, charts, video narration, and live updates on any device, ensuring an informed home loan choice. Learn more about how to add the power of Mortgage Coach to your lending platform by visiting www.mortgagecoach.com or contact sales@mortgagecoach.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR MORTGAGE COACH
Jeri Yoshida
Yosh Communications
(310) 651-0051
jeri@yoshcomm.com

— Milestone integration achieves real-time automation of pipeline management and rate locks —

Optimal Blue, the leading provider of secondary marketing automation and services to the mortgage industry, is proud to recognize enterprise SaaS digital mortgage solution leader, Capsilon, as its first strategic partner to complete certification with the highly anticipated Pipeline & Lock Management APIs. By debuting these innovative system-to-system API interfaces in the mortgage industry, Optimal Blue has enabled Capsilon’s digital mortgage platform to fully support the creation, management, registration, and locking of first-lien mortgages instantaneously with Optimal Blue. As a result of this advanced integration, a completed application and pre-approval are done in half the time of the traditional back-and-forth processes, empowering loan officers to be more competitive in today’s purchase market and win more business from real estate agents.

“Pipeline and rate lock management is a crucial step in the mortgage process and involves many parties, from the consumer to the loan officer, to the secondary marketing department,” explained Bob Brandt, Vice President of Marketing and Alliances at Optimal Blue. “In exposing Optimal Blue’s industry-first pipeline and lock automation functionality to leading point-of-sale experiences like that of Capsilon, we have taken a major step forward to eliminate traditional inefficiencies and advance the industry’s digital mortgage agenda.”

Just one year ago, Optimal Blue released its first set of API transactions as part of a groundbreaking initiative to knock down the traditional vendor integration barriers that have held the mortgage industry back. This approach aimed to enable Optimal Blue clients to integrate real-time, compliant product and pricing data with the leading mortgage technology systems they rely upon throughout the loan life cycle, and further automate key functions like pipeline management, rate locks, and more. Since that first release, Optimal Blue’s robust partner ecosystem has experienced substantial growth, integrating more than 45 mortgage technology vendors and driving millions of transactions each month.

In addition to the Pipeline & Lock Management APIs, Capsilon has thoroughly leveraged Optimal Blue’s Scenario Pricing APIs throughout their digital mortgage platform. These APIs enable Capsilon to natively integrate the highly sophisticated product and pricing strategies of Optimal Blue clients into their captivating user experiences and workflow management capabilities. Optimal Blue’s Scenario Pricing APIs support both Best Execution Search Results and Complete Search Results methods for Capsilon, returning the loan officer’s best fit mortgage financing alternatives for every loan scenario supported by the lender in real time.

“We are thrilled to be the first industry partner to become certified on Optimal Blue’s powerful Pipeline & Lock Management APIs. This integration enables loan officers to do more of their day-to-day work within the intuitive and user-friendly Capsilon platform, helping them increase efficiency and more quickly convert leads into loans,” expressed Jim Obsitnik, Chief Operating Officer of Capsilon. “This is a collaboration of like-minded technology leaders that have consolidated best-of-breed solutions in the marketplace, ultimately providing a tremendous value to joint clients and the mortgage industry as a whole.”

ABOUT CAPSILON
Capsilon helps mortgage companies modernize the loan process, making it faster, easier and less costly. From loan application to closing, delivery and servicing, Capsilon’s platforms automate end-to-end process steps for dramatic improvements in speed, loan quality, compliance and borrower satisfaction. Capsilon’s digital mortgage platform minimizes risks and drastically reduces manual labor, improving the experience for every user who touches the loan, and delivering an average customer ROI of 300-500%. Capsilon’s enterprise SaaS solutions are used by more than 160 of the mortgage industry’s most innovative companies, including three of the 10 largest U.S. residential mortgage lenders. 15% of all mortgages in the U.S. touch Capsilon’s systems and in 2017, $400B in mortgage loans went through Capsilon’s platform. The company is headquartered in San Francisco and has more than 450 employees worldwide.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR CAPSILON
Karie Stern
PR & Marketing Communications
(415) 608-9195
karie.stern@capsilon.com

— Expanded capabilities significantly enhance social media oversight solution —

Leading provider of secondary marketing automation and services in the mortgage industry, Optimal Blue, announced today the launch of real-time social media compliance monitoring – the subsequent phase of its unique and leading-edge service to address the growing industry need to monitor social and digital media communications within a regulatory framework. This release of fully-automated monitoring functionality complements the current compliance auditing capabilities by providing a thorough solution set to seamlessly manage the inherent compliance risks associated with the rapid growth of social media usage in the mortgage industry.

The new real-time monitoring functionality is unlike any other service being offered in the mortgage space today. Relevant mortgage ‘trigger terms’ are built in to the Optimal Blue platform enabling the system to crawl the internet in search of potential infractions across corporate digital properties or a loan officer’s social networking profile. Customized trigger terms can also be added for specific organizational needs. When identified, an automated alert is delivered in real time to encourage quick resolution and remediation, lowering compliance risk and limiting reputational damage.

“In today’s social media landscape, it is imperative to take a proactive approach,” explained Scott Happ, CEO of Optimal Blue. “By introducing a comprehensive monitoring module, clients can easily detect and resolve issues before they become costly. This also creates a phenomenal opportunity to train staff and loan officers regarding the compliance responsibilities related to social and digital media.”

Originators looking to create an efficient and scalable social media monitoring program value Optimal Blue’s social media compliance system because it enables them to combine periodic audits with ongoing monitoring. Additionally, the system delivers comprehensive trend reports and provides users with valuable insights into social media risk factors. “The Optimal Blue social media platform has completely altered the way we manage our loan officer’s social activity,” said Laura Kardow, Director of Compliance with Open Mortgage, LLC. “The addition of monitoring to an already progressive audits program has created more transparency into digital risk assessment and allows us to address any potential issues – immediately.”

For additional information on maintaining compliance and your corporate reputation while promoting the use of social media to grow business, Optimal Blue has developed a resource titled, “Monitoring Your Employees’ Social Media Activity.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

In 2016, Optimal Blue made a strategic decision to an open its platform to third-party systems by building a series of APIs designed to provide comprehensive access to system data and workflow functionality. Several factors drove this strategy, including the notion that while loan pricing information must be consumed by a myriad of systems, customers prefer to maintain a single implementation of product eligibility and pricing data. A second factor was the growing interest by third-party applications in embedding product eligibility, pricing data, and secondary marketing workflows. And finally, the digital mortgage movement and demand for greater information transparency was increasing the need to present consistent, real-time product and price data throughout the consumer engagement process. Now, roughly one year after Optimal Blue released its first transaction sets, the company finds itself at the center of a large and growing ecosystem of mortgage technology providers that rely on Optimal Blue APIs.

More than forty vendors have integrated with Optimal Blue’s API platform, offering a wide variety of services to the company’s customers, including solutions for customer relationship management, marketing, point-of-sale, mobile, loan origination, and lead generation. Now, for the first time, Optimal Blue clients can confidently rely on a single source of accurate pricing to power an array of systems. Hundreds of Optimal Blue clients are taking advantage of the connectivity that now exists between the product and pricing data they maintain within the Optimal Blue platform and connected vendors.

“Optimal Blue is fast becoming a utility for the industry now that our customers can simply plug their price data into nearly any technology solution,” explained Scott Happ, CEO of Optimal Blue.

Through its RESTful API platform, Optimal Blue supports a growing variety of transactions including product eligibility, complete price results, and locking. Because third-party applications are all connected using Optimal Blue’s common API framework, product eligibility and pricing is handled consistently by each application and APR calculations, payment disclosures, and mortgage insurance quotes are always correct. To ensure third-party applications comply with data and connectivity standards, Optimal Blue maintains a rigorous vendor certification process.

The success of Optimal Blue’s API initiative has been bolstered by the industry’s growing interest in bringing price transparency to consumer interactions. Today, nearly all consumers begin the mortgage loan process online and have come to expect on-demand, transparent, and consistent information. These evolving consumer expectations paired with the industry’s highly competitive environment are causing a rush by originators to adopt digital capabilities. In the process, originators must grapple with how to integrate digital mortgage technologies, deliver information to the consumer in a real-time and compliant manner, and ensure consumers have a consistent experience across channels and throughout the origination process.

Optimal Blue ‘s ecosystem of API-connected vendors provides a solution for originators wishing to bring price consistency and transparency to their entire mortgage process. Clients are using these third-party vendor connections to jumpstart their entry into the digital mortgage arena and are realizing significant operational and compliance benefits from using Optimal Blue as a single source for loan pricing.

“In creating a platform supporting third-party applications, Optimal Blue has crushed the barrier to the digital mortgage,” added Happ. “By connecting virtually every vendor in the digital mortgage space to the Optimal Blue platform, we have paved the way for originators to join the digital mortgage movement.”

Looking forward, Optimal Blue intends to extend the success of its API initiative by aggressively adding transactions supporting an even deeper integration of data and workflows. Currently in development are a set of transactions that will support advanced lock desk functionality, including re-locks, lock extensions, worst case pricing, and change requests.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Fifth consecutive recognition as a technology leader in the housing economy —

Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, was recently named to HousingWire’s HW Tech100™ for the fifth consecutive year. The HW Tech100 takes a broad focus approach to innovative technology across the U.S. housing economy, spanning real estate to mortgage lending and servicing, as well as investments, recognizing industry leaders in a new, unique, and powerful way.

As explained by HousingWire’s Online Editor, Caroline Basile, “These companies provide innovative solutions and are moving the housing finance industry forward as technology rapidly changes how the landscape operates.” Since 2002, Optimal Blue has been a pioneer of mortgage technology innovation – known to provide the scale and experience that many in the industry rely upon for results every day.

Thousands of leading originators, investors, and providers rely on Optimal Blue’s technology and together, create a unique, multi-sided network referred to as the Digital Mortgage Marketplace. Through this single, unified technology and value-added services platform, originators can automate their entire secondary marketing operation, from content through commitment, while investors are empowered with network access and an array of compliance and business intelligence tools. By providing innovative mortgage technology firms with API-based access to the Digital Mortgage Marketplace, Optimal Blue has connected virtually every vendor in the digital mortgage space.

“Optimal Blue supports an extensive ecosystem of digital mortgage providers and has helped bring positive change to the industry by reducing the barriers to collaboration,” explained Scott Happ, CEO of Optimal Blue. “What an honor to be a part of this incredible revolution, and to be recognized as a technology leader in the HW Tech100. Together, we are helping move our industry forward.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Custom integration gives consumers a real-time experience when shopping for a loan —

SoftVu announced today that the company has chosen to leverage Optimal Blue’s powerful API to integrate robust product eligibility and pricing data into their unique technology platform. This highly-anticipated integration equips lenders with accurate and compliant rate quotes at an integral point of the homebuying cycle, providing a much-improved experience for consumers that begin the mortgage process online. Access to this comprehensive pricing data also significantly improves lead conversion.

“Typically, when a consumer starts thinking about moving, they go to a search engine, and poke around to get an idea of mortgage rates,” explained Nick Peeples, VP, SeniorVu Engineering. “They’re trying to determine what they can afford. Our integration with Optimal Blue allows SoftVu to enhance the consumer experience by providing a real-time tool that they can interact with which instantaneously provides them with the most accurate information.”

This integrative tool is the first of its kind for online mortgage consumers and lenders. It reduces the amount of time both parties spend going through the loan process online.

“Consumers have set a high bar for today’s online mortgage lenders,” said Bob Brandt, Vice President of Marketing & Alliances for Optimal Blue. “Online mortgage lenders have certainly seen consumer engagement and conversion rates improve when they combine modern online interfaces with full pricing transparency and scenario pricing capabilities. By fully integrating with Optimal Blue’s API, SoftVu enables consumers to interactively adjust financing assumptions and make informed home-buying decisions with real-time, compliant, and highly personalized loan pricing at their fingertips.”

For additional information or to gain access to this custom integration, please contact SoftVu at (877) 611-0104 or info@softvu.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR SOFTVU
Valissa Smith
VP Strategic Communications
(913) 696-9700
valissa.smith@softvu.com

— Advanced APIs and robust pricing allow for various loan scenario comparisons —

Ignite Integrations Solutions, Inc., sister company to matchbox LLC., a leading custom development software company to the mortgage banking industry, has further enhanced their partnership with Optimal Blue, the industry’s predominant provider of secondary marketing automation through the creation of a custom Pricing Scenario Worksheet. Through this unique offering, originators can significantly enhance their customer interaction and experience. The custom-branded form leverages the Optimal Blue API to provide live, accurate product eligibility and pricing that is presented directly into an industry-leading LOS. Comprehensive results provide up to three loan scenarios side by side, which can consist of different products, terms, down payment information, and more.

The integration of robust product eligibility and pricing via Optimal Blue’s Enterprise Secondary Marketing Solution, working in tandem with a highly-advanced API built exclusively for scenario pricing, delivers instantaneous results that satisfy a borrower’s need for immediate selection. Customers of Ignite and Optimal Blue can run various scenarios simultaneously, pulling accurate pricing back into the loan scenario form and ultimately presenting real-time options to their borrowers each and every time.

“We are thrilled to further expand our relationship with Optimal Blue,” said Frank Fiore, Vice President of Ignite Integration Solutions, Inc. “The modern origination workflow requires real-time product eligibility and pricing at any time, from directly within the Loan Origination System. Through this integration, Ignite clients can work more efficiently and provide real-time loan structuring options directly out of the LOS. Side-by-side scenarios, decisioning, and a client-facing document that visualizes all available options work together as an innovative toolset that yields a win-win for originators and borrowers alike!”

This progression is a direct result of the API-first strategy that Optimal Blue is taking to better integrate with the leading technology and service providers used throughout the mortgage industry. “The assembly of our best-in-class API and accurate pricing, paired with the unique user interface that Ignite has pioneered, provides originators with the time-saving advantage to compare multiple options at once,” explained Chazz Huston, Strategic Alliances Manager at Optimal Blue. “Together, we have seamlessly simplified a once time-consuming and tedious process that required substantial effort. I foresee this type of partnership continuing to advance our industry.”

ABOUT IGNITE INTEGRATION SOLUTIONS, INC
Ignite Integration Solutions, Inc. is a custom software development partner to the mortgage industry. Its team is comprised of mortgage experts who provide the grass roots feedback on development requirements and experienced developers who have deep knowledge in mortgage integration capabilities. This combination of talent provides the foundation for state of the art mortgage technology innovation and development of products that support the industry. Ignite supports a full library of Encompass-based tools as well as a full complement of custom integration and development options for clients and vendors alike. For more information, please visit www.igniteintegrationsolutions.com or contact Frank Fiore at ffiore@igniteintegrationsolutions.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR MATCHBOX LLC
Frank Fiore
Vice President
(516) 802-7375
ffiore@igniteintegrationsolutions.com

— Data and analytics solutions offer valuable insights —

Optimal Blue has always been a data company. Founded in 2002, the company pioneered a variety of technology software solutions and eventually built a Digital Mortgage Marketplace that is now relied upon by thousands of originators, investors, and leading providers. In connecting these different parties through a single, unified technology and value-added services platform, the company did more than just automate secondary marketing — it evolved into a robust repository of data that provides critical insights into the mortgage loan process.

“We are uniquely positioned to provide data driven insights. That has a lot to do with our scale, as we are the largest industry marketplace of this type by a fair stretch,” explained Scott Happ, CEO of Optimal Blue.

Supporting the daily activity between buyers and sellers has positioned the company to see more than 200 million searches in a year and lock over $500 billion in loans. Optimal Blue now touches one out of every four loans being originated in the U.S., generating a huge volume of transactional data.

As part of its marketplace function, Optimal Blue’s platform ingests raw data from investors and translates that into actionable information for originators looking to achieve best execution pricing. Through price comparison tools, originators can achieve entirely new levels of awareness about how others are pricing in different markets, and how competitive their own pricing is. As a result, they gain visibility into what market niches present growth opportunities.

“It’s a hyper competitive market and different originators have different strengths,” Happ said. “Say you want to offer FHA low-FICO loans, or jumbos in Seattle – without a tool to determine how instantly competitive you are, it’s really difficult to execute on that strategy.”

Happ continued, “That’s why we have customers that are running hundreds of geo-specific searches every day to get a quick handle on how they should adjust pricing. It’s a very dynamic marketplace and our tools provide real time information at the loan scenario level.”

But originators are only one part of the equation since Optimal Blue also provides data solutions to investors. When Optimal Blue acquired Comergence in May 2017, it was the equivalent of pouring rocket fuel on a fire — providing a completely new set of data points around the 18,000+ firms that originate the majority of loans nationwide. That information provides location, number of loan officers, licensing and loan production data for Optimal Blue’s investor clients.

“Comergence is a great fit with Optimal Blue because they offer services to the same investor base that we work with,” Happ explained. “Providing an investor with real-time insights into an originator’s profile allows for a more targeted sales strategy while ensuring low risk relationships.”

Gathering data is one thing, translating it into actionable insights is a different, more complex challenge. Last year, Optimal Blue worked with Microsoft to deploy a powerful business intelligence platform. This sophisticated visualization tool helps Optimal Blue make data understandable and meaningful to originators.

“One of the historical challenges with data solutions is that they necessitate additional resources or people who can slice and dice that data, but not all originators employ data scientists to help with analytics,” Happ said. “We built a tool to help originators visualize information – it really democratizes data! The Optimal Blue solution is available to anyone that wants a better understanding of what is happening within their operation.”

With an ever-growing volume of mortgage data, Optimal Blue continues to find new ways to leverage that information for originators and investors, with several innovations ready for release in the next few months.

“We have one foot in the marketplace, facilitating transactions, and another in data,” Happ said. “Our goal is to figure out how to package that information and make it a valuable resource for the mortgage industry.”

This piece was originally featured on HousingWire.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Leading API platform powers the industry’s largest ecosystem —

In a world fueled by technological advancements, it is no surprise that the “digital movement” has taken over the mortgage industry. Today, nearly all consumers begin the mortgage loan process online and have come to expect on-demand, transparent, consistent information at the immediate point of need.

These evolving consumer expectations paired with the industry’s highly competitive environment are causing a rush by originators to adopt digital capabilities. In the process, originators must grapple with how to integrate digital mortgage technologies, deliver information to the consumer in a real-time compliant manner, and ensure consumers have a consistent experience across channels and throughout the origination process.

To address these needs, Optimal Blue supports a wide array of third-party applications used in the digital mortgage process that enable originators to connect the product and pricing data within the Optimal Blue System with over 25 vendors. Now, for the first time, originators can rely on a single platform to power their digital pricing presentation, including CRM, mobile, point-of-sale, and marketing.

Because these applications are all connected using Optimal Blue’s common API framework, product eligibility and pricing is handled consistently by each application and APR calculations, payment disclosures, and mortgage insurance quotes are always correct. To ensure third-party applications comply with data and connectivity standards, Optimal Blue maintains a rigorous vendor certification process.

“By creating a platform supporting third-party applications, Optimal Blue has crushed the barrier to the digital mortgage,” said Scott Happ, CEO of Optimal Blue. “By connecting virtually every vendor in the digital mortgage space to the Optimal Blue platform, we have paved the way for originators to join the digital mortgage movement.”

Optimal Blue supports a wide variety of transactions for vendor partners through its API platform, including product eligibility, complete price results, and locking. Since the API platform was announced nine months ago, more than 70 clients have subscribed.

To further support the use of Optimal Blue as a single source for product eligibility and pricing data, the company has also invested heavily in integrating with LOS and lead generation sites, and now has a Quick Quote solution allowing originators to easily embed live price quotes on their website or mobile application.

With Quick Quote, an originator can provide live, personalized, and compliant pricing to borrowers visiting a lender’s website or to loan officers through a mobile-enabled link.

“The ability to quote accurate pricing with a mobile device empowers the loan officer to develop and maintain relationships outside of the office,” said Sue Baker, vice president of product at Optimal Blue. “Not only do they remain competitive, but they build a solid foundation to transition the consumer through the application process – electronically and compliantly.”

Originators can control what products and pricing are returned in the Quick Quote solution through configuration settings.

The digital mortgage wave has caught the imagination of our industry and has spawned innovative technology providers. At the same time, rapidly changing consumer preferences are pressing originators to become more transparent, responsive, and consistent throughout the mortgage origination process.

To help originators grapple with the growing array of technology choices and address consumer needs, Optimal Blue now supports the largest ecosystem of digital mortgage providers in the industry with an advanced API platform connecting third-party applications to Optimal Blue’s network. Clients are using these third-party applications along with native solutions like Quick Quote to jumpstart their entry into the digital mortgage arena, and are realizing operational and compliance benefits from using Optimal Blue as a single source for loan pricing.

This piece was originally featured on HousingWire.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Drives originator success With powerful business intelligence solution and expansions to API platform —

Secondary marketing automation and services provider Optimal Blue recently introduced an advanced data visualization tool and significant expansions to its highly-advanced application programming interface (API) platform. These innovations align with Optimal Blue’s commitment to develop best-in-class solutions that increase the competitiveness of their clients, enable sustainable operational efficiencies, and break down traditional integration barriers with the mortgage technology providers they rely upon.

With Optimal Blue’s Enterprise Analytics, originators finally have an intuitive and convenient centralized reporting mechanism to quickly and efficiently gather information for better decision-making. Originators can measure and compare expectations against their results to accurately determine if performance is truly aligned with organizational goals. Secondary marketing managers can also benchmark their business channels to easily compare lock volume by product type, loan purpose, note rates, FICO score and more.

“The Enterprise Analytics platform is a concise, integrated solution that breaks unnecessary dependency on database and reporting resources, putting the organization in the driver’s seat to nimbly adapt to driving market forces, and optimize profitability and expansion,” explained Richard Martin, assistant vice president of HomeStreet Bank. “The framework offers dynamic, customizable, and exportable dashboard solutions for every layer of management.”

Trends in change requests and lock volume are apparent and can be easily tracked, so decision makers can clearly identify and understand the behavior behind company numbers. Originators can utilize this valuable information to determine if their profit margins are sufficient to cover operational costs or if mark-ups should be created, if additional training should be provided to sales team individuals, or if other actions need to be taken.

“Enterprise Analytics provides the crucial business insight that our clients need to more rapidly solve problems, seize opportunities, and drive success. We’ve also expanded our API product lineup, allowing clients to further integrate highly-advanced APIs into their unique business processes,” said Bob Brandt, vice president of marketing and alliances at Optimal Blue. “This elevated data transparency and availability are fundamental components in our strategic product initiative.”

The recent expansion of Optimal Blue’s API platform is yet another innovation pioneered to set the technology standard for the mortgage industry. This expanded suite of API offerings provides originators with full listing search results, best execution search results, pipeline and lock management. Users can easily create, update, and retrieve loans, and seamlessly retrieve, filter, and sort pipelines. Additionally, the API features a built-in capability to register loans, request locks, and automatically accept locks.

Clients have experienced enormous success by creatively leveraging these APIs to automate dynamic marketing campaigns, advertise corporate rates, perform accurate and fast borrower-specific searches, and more. The expanded API suite has also encouraged customers to leverage mobile apps and online portals, allowing them to take control of the entire user experience, from start to finish.

“Through our API integration, Mace Innovations has the power of Optimal Blue with added flexibility,” explained Chris Mace, president and founder. “We now have a comprehensive complement of data and a modern, intuitive technology platform to transfer additional data points and custom fields – all of which helps eradicate the obstacles that have historically hindered innovation within our industry.”

As the fintech landscape continues to change, Optimal Blue resolves to stay in the forefront as an industry leader. By providing comprehensive insight into real-time, loan-level metrics and exposing new channels to coherently source accurate data throughout the loan lifecycle, Optimal Blue proves that there is no limit to what can be achieved through innovation.

This piece was originally featured on HousingWire.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

Customer Relations Management (CRM) provider, Big Purple Dot, has chosen Optimal Blue as their partner to integrate accurate product eligibility and pricing data into their platform through the use of Optimal Blue’s advanced API. This highly-anticipated integration will simplify a historically disjointed lead-to-close process, enhancing collaboration and streamlining business processes throughout the loan lifecycle.

As a client driven product and technology platform, Big Purple Dot evolves with the needs and wants of their customer base. “Our clientele has been asking for an Optimal Blue integration for several years,” explained Aldo Sarmiento, President and Chief Technology Officer at Big Purple Dot. “Optimal Blue’s API initiative has provided us the opportunity to make this happen and increases the value of our CRM immensely. We plan to introduce an assortment of dynamic and intriguing tools to the mortgage industry very soon.”

Big Purple Dot is known for their innovation and unrivaled methods that eradicate the communication barriers between the various parties involved in the lifecycle of a mortgage transaction, beginning with the borrower experience. The company has developed an application intake form that can be white-labeled per an originator’s unique UI preference, and the integration with Optimal Blue now guarantees accurate product eligibility and pricing data at this pivotal stage. The integration also allows originators and realtors to funnel leads from any source, arming them with tools to quickly distribute and efficiently close deals, in addition to subsequently managing those relationships after closing. Big Purple Dot also anticipates increased success in client re-targeting.

“Our focus is to develop technology partnerships with companies that are equally motivated to shape the future of the mortgage industry,” said Optimal Blue Strategic Alliances Manager, Chazz Huston. “Adding the CRM platform provided by Big Purple Dot into our technology ecosystem of innovators will serve Optimal Blue customers – and the mortgage industry as a whole – with true lead-to-close management, and beyond.”

ABOUT BIG PURPLE DOT
Big Purple Dot is a real estate centric, Customer Relations Management (CRM) system that provides services to both mortgage and real estate professionals. From single users to large corporate structures, Big Purple Dot focuses on speed to contact via automatic email and text message technology with an emphasis on task management, to make sure that nothing falls through the cracks. Big Purple Dot also offers lenders and realtors the ability to collaborate in real time, which promotes better communication, proper lead source tracking, and complete transparency.

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PRESS CONTACT FOR BIG PURPLE DOT
Aldo Sarmiento
President and Chief Technology Officer
(949) 223-0900
aldo@bigpurpledot.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Digital oversight and process automation provides added assurance to satisfy internal and regulatory requirements —

South Street Securities, LLC (“South Street”), a Tier 1 member of FICC and MBSD with a current balance sheet of $30+ billion, has selected Optimal Blue, the leading provider of secondary marketing automation and third-party oversight solutions in the mortgage industry, to strengthen the company’s compliance regime. In adopting this technology, South Street further demonstrates their position as a premier broker-dealer in a niche market by leveraging a comprehensive due diligence and surveillance platform to satisfy rigorous business and oversight requirements.

Utilizing the electronic document collection and financial status reporting modules available in the Comergence platform provides South Street with a deeper understanding of a client’s financial health at the time of application, while enabling ongoing visibility during the life of the relationship. Relying on system automation removes what was previously a labor-intensive review process, while maintaining company protocols and compliance with regulatory mandates.

South Street’s MBS division began TBA Pipeline Hedging for originator clients in 2017. According to David DeBlase, Chief Financial Officer of South Street, the decision to move forward with Optimal Blue came after meticulous evaluations of compliance, surveillance, and on-boarding platforms. “We determined that the Comergence platform was able to effortlessly facilitate the various credit and compliance demands of a complex process that grants margin and hedging lines to our clients. Further, the system seamlessly complements the robust infrastructure that South Street employs to on-board, trade, and clear securities.”

Comergence was acquired by Optimal Blue because the company was widely recognized for its innovations in due diligence automation and ongoing surveillance services – a capability unmatched in the mortgage industry. Popularity has continued to grow, with new segments like the broker-dealer market now adopting these services.

“This is a huge endorsement of our technology,” said Greg Schroeder, Vice President of Comergence at Optimal Blue. “It further validates our enterprise automation approach that is centered on process improvement and acceleration rooted in data insight – without compromising compliance demands.”

ABOUT SOUTH STREET SECURITIES, LLC
Established in 2001, South Street Securities (SSS) is a FINRA-regulated broker/dealer that concentrates on Repo Cash Investment, Repo Security Financing Services and Mortgage Backed Securities for mortgage originators. As a Tier 1 member of Fixed Income Clearing Corp (FICC), DTC, and MBSD with full netting rights, South Street self-clears all transactions.

South Street provides access to the capital markets for mortgage originators that need to hedge their forward pipeline exposure by allocating trading lines and margin to facilitate transactions. South Street partners with the leading analytics firms to provide the best execution for mortgage originators.

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PRESS CONTACT FOR SOUTH STREET SECURITIES, LLC
David DeBlase
Chief Financial Officer
(212) 803-5050
david.deblase@sssnyc.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Company releases Enterprise Analytics, an innovative business intelligence solution for secondary marketing leaders —

Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, announces the launch of Enterprise Analytics. This powerful business intelligence and data visualization tool represents the latest innovation in its best-in-class Enterprise Secondary Marketing Solution.

Enterprise Analytics provides secondary marketing leaders with full visibility into lock activity and change requests, including lock extensions. Transactional lock data can be monitored in near real-time, allowing users to understand trends and monitor activity at the product, channel, branch, and loan officer level. With captivating reports, interactive dashboards, and extensive drill-down features, Enterprise Analytics delivers the insights business leaders need to optimize their operations.

“Optimal Blue has a major commitment to building business intelligence tools for our customers, and the release of Enterprise Analytics represents a major step on that journey,” said Scott Happ, CEO of Optimal Blue. “By giving users instant access to the business metrics that matter most, this innovative solution will help customers rapidly solve problems and seize opportunities.”

By combining lock data and pricing details with powerful visualizations, Enterprise Analytics provides business intelligence that is truly actionable. As stated by Sheryl Teague, Senior Product Manager at Optimal Blue, “Enterprise Analytics is powered by an industry-leading business intelligence engine, designed to take full advantage of Optimal Blue’s robust data warehouse. Originators now have the essential functionality to easily monitor and react to changes in market conditions, product mixes, and loan activity.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Significant speed, accuracy, and compliance advantages achieved throughout the lending process —

Optimal Blue has experienced incredible growth in the past year by offering a unique, end-to-end secondary marketing automation solution for originators. Optimal Blue automates the entire secondary marketing operation — from content through commitment — which has created an entirely new mortgage technology category in the marketplace.

“Secondary marketing is an enterprise-wide function that touches every aspect of the mortgage lending process, from lead generation through application, closing, and delivery,” said Bob Brandt, vice president of marketing and alliances at Optimal Blue. “What makes Optimal Blue different is that, with one end-to-end system integrated tightly with the various systems our clients rely upon, we’ve taken a more holistic approach to automating secondary marketing that covers the full gamut of the lending process.”

Through a single, unified technology and value-added platform, Optimal Blue’s Enterprise Secondary Marketing Solution incorporates every critical secondary marketing function throughout the loan process in a user-friendly, feature-rich way, including:

CONTENT
Optimal Blue’s end-to-end platform replaces manual processes with real-time, automated ingestion of loan program and pricing data. Because content is fully automated for a wide array of investors, originators can quickly activate new investor relationships and self-configure mortgage loan programs with embedded investor guidelines and company policies, or by blending the best pricing available from multiple investors.

ELIGIBILITY AND PRICING
Optimal Blue’s platform renders real-time loan quotes by instantly evaluating up-to-date investor content, and also delivers best execution results that display all eligible products ranked by price. In addition, originators can control and track pricing exceptions as well as mortgage insurance integration, which enables borrowers to obtain accurate total loan cost information.

LOCKING
Replacing manual lock desk functions with automation provides an immediate boost to an originator’s efficiency, giving them the ability to initiate rate lock requests and receive instant lock confirmations through a highly configurable, auto-accept process. Automating the change request function allows lock desk personnel to allocate more time handling exceptions, which results in a reduction of errors and ensures a pipeline position that is always current.

PIPELINE RISK
With Optimal Blue’s Enterprise Secondary Marketing Solution, pipeline positions are updated with real-time market and lock data feeds, providing secondary marketing managers with continuous visibility into risk positions. The platform includes strong error examination routines, identifies eligibility problems as loan characteristics change, and leverages native investor content to generate precise, mark-to-market reports for managers, auditors, and regulatory authorities.

HEDGING
Optimal Blue enables risk managers to perform “what-if” analyses to understand how various actions affect their risk position, as well as model the P&L impact of market changes. Positions and market values are constantly updated, so potential hedging actions may be evaluated and positions modified at any time, allowing the secondary desk to react promptly to incoming locks or market changes. Additionally, it supports note rate hedging for those who sell forward commitments through the Fannie Mae and Freddie Mac cash window.

COMMITTING​​​​​​​
For originators that access the popular bulk bid market execution, automation helps streamline an otherwise tedious process. If system-to-system integration exists with the investor, committing can be initiated from within the Enterprise Secondary Marketing Solution once an execution is selected, resulting in substantial time and cost savings. Commitment automation also eliminates the need to reconcile two systems, reduces error rates and ultimately risk levels by enabling the offsetting of incoming locks more quickly.

BUSINESS INTELLIGENCE​​​​​​​
Secondary marketing managers are required to make quick, high-impact decisions but often lack access to the data and analytical tools necessary to operate effectively. To address this issue, Optimal Blue offers impressive business intelligence capabilities that provide instant access to broad data sets along with analytical tools that help users understand and evaluate opportunities. These systems also provide access to real-time production, performance and competitive data, as well as insight on competitive positioning and market share.

One of the most valued aspects of Optimal Blue’s Enterprise Secondary Marketing Solution extends well beyond the robust functionality. The API-first strategy of Optimal Blue led to the development of the industry’s first comprehensive RESTful API platform that supports automated product eligibility, pricing, lock desk and pipeline management integrations with the third-party technology providers the industry relies upon.

Optimal Blue clients can directly gain access to the company’s API library and develop an integration on their own, or they can choose from a library of turnkey APIs developed in partnership with a wealth of leading providers focused on lead generation, marketing, CRM, consumer-direct, point-of-sale (POS), loan origination (LOS), and more.

“Throughout the loan lifecycle, no matter what system is relied upon, the originator has the confidence that they are quoting accurate, compliant, and real-time product eligibility and pricing,” said Brandt. “With our robust API capabilities and the numerous leading mortgage technology vendors who have built to them, Optimal Blue is breaking down the integration barriers that have held back the industry.”

Optimal Blue has pioneered the full range of capabilities required to offer true, end-to-end secondary marketing automation with the emergence of its Enterprise Secondary Marketing Solution. Early adopters report significant efficiency and profitability improvements, all imperative in the compliance-critical, competitive environment in which we operate today.

This piece was originally featured on HousingWire.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— APIs built exclusively for scenario pricing, pipeline and lock management, expanded LOS integration —

Optimal Blue, leading provider of secondary marketing automation and services in the mortgage industry, recently launched the second phase of the company’s highly-advanced, best-in-class Application Programming Interface (API). The company’s API solution now includes a host of new client and vendor capabilities, including scenario pricing and locking, as well as functionality and enhancements built directly into one of the industry’s most widely-used LOS platforms.

This expanded suite of API offerings will provide full listing search results, best execution search results and unprecedented pipeline and lock management. Users can not only create, update, and retrieve loans, but they can also seamlessly retrieve, filter, and sort pipelines. Additionally, the ability to register loans, request locks, and automatically accept locks is built into the API.

This expansion of the API’s lock automation also powers mobile applications, loan officer portals, broker portals, and consumer portals.

“We take pride in providing originators with the ability to price using the industry’s premier product eligibility and pricing engine,” said Scott Happ, CEO of Optimal Blue. “Now, originators can lock their loans just as easily and faster than ever before. For existing clients, this will allow further integration of the API into their loan application process, resulting in a streamlined and simplified workflow.”

“After experiencing the success that our customers and third-party providers had with our first suite of API offerings, we were eager to release the next set into production,” said Erin Wester, Senior Product Manager at Optimal Blue. “Now, the possibilities of our APIs reach far beyond scenario pricing. We are providing opportunities for our customers to engage their customers and their internal users in whatever solution or UI/UX they desire – all the way through the initial lock of a loan.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— The company continues to refine secondary market automation for lenders —

Optimal Blue’s significant investment in developing and deploying comprehensive secondary market automation propelled the company’s growth in the first half of 2017, netting a 21% increase in new clients.

The company released a number of new enhancements to its end-to-end technology this year, including a market share analytics solution, a business intelligence tool and a social media compliance solution.

It also launched capabilities that integrate mortgage technology systems across the industry. Through its highly scalable API interface platform, lenders can easily integrate compliant product and pricing content with the leading third-party technology and service providers they rely upon for lead generation, CRM, consumer-direct, mobile, LOS and more.

With Optimal Blue solutions, lenders can automate their entire secondary marketing function and interact seamlessly with the industry’s largest network of leading investors, all through a single, unified platform.

“The competitive mortgage industry landscape comes with numerous complex challenges, and our goal is to enable customers to manage and conquer those challenges as simply and as efficiently as possible,” said Scott Happ, CEO of Optimal Blue.

Optimal Blue’s Digital Mortgage Marketplace connects originators, investors and providers and the company continues to forge strategic partnerships with other mortgage tech providers, such as Roostify and Easy Mortgage Apps. In May, Optimal Blue announced its acquisition of Comergence, a provider of due diligence automation and ongoing surveillance services.

“Optimal Blue and Comergence are well-aligned around our principal mission of facilitating transactions between buyers and sellers of loans,” Happ said. “Comergence solutions help build trust and confidence among marketplace participants by verifying third-party compliance in real-time, a capability unmatched in the industry.”

The Comergence acquisition was one more milestone in the company’s ultimate two-pronged mission: to enable originators to automate their entire secondary marketing operation, from content through commitment; while enabling investors and leading providers to accelerate the loan origination process by leveraging automated data exchange, streamlined value delivery, robust innovations and actionable business intelligence.

The market response to Optimal Blue’s development and acquisition of cutting-edge solutions had been dramatic, with record customer growth and adoption this year. The company’s Digital Mortgage Marketplace already touches one of every four mortgage loans in the U.S., and Optimal Blue is poised to continue that growth with its commitment to innovation.

“I am thrilled to welcome so many new customers to Optimal Blue, and I’m equally honored that they’ve entrusted our secondary marketing solutions to further automate their operation and successfully accomplish their technology and business goals,” Happ said.

This piece was originally featured on HousingWire.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— System automates entire secondary marketing process; includes major innovation supporting hedge with mandatory cash commitments —

Optimal Blue LLC, leading provider of secondary marketing automation and services in the mortgage industry, recently announced the introduction of an unprecedented new Enterprise Secondary Marketing Solution for credit unions. This new solution includes an industry first – a note rate hedging module specifically designed to support how credit unions sell loans to the GSEs.

Credit unions that sell directly to Fannie Mae and Freddie Mac can now take advantage of this new offering that combines Optimal Blue’s best-in-class secondary marketing automation, product eligibility and pricing engine, and note rate hedging, as well as the bespoke features needed to offer credit union members a more competitive product lineup.

Among the platform’s unique features – designed specifically with credit unions and their members in mind – are instantaneous and highly-accurate eligibility and pricing, a real-time pricing and commitment integration with e, advanced automation that eliminates the tedium and potential risks of manual spreadsheets, and significant fiscal risk-minimalization through focused pipeline hedge capabilities.

“This is an innovative new enterprise solution that for the first time, fully supports the unique challenges that credit unions face in their day-to-day approach and processes,” Said Scott Happ, CEO of Optimal Blue. “Rather than using a patchwork of systems and manual methods, credit union executives can now automate the entire secondary marketing process, resulting in significant efficiency and profitability improvements.”

For additional details on the elements, functionality, and effect of an Enterprise Secondary Marketing Solution for credit unions and the digital mortgage market, Optimal Blue has developed a resource titled Enterprise Secondary Marketing Solutions: Automating Content to Commitment and Everything In Between. Read White Paper.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Optimal Blue’s intelligent trade blotter enables easy modeling and trade execution; draws high praise from clients —

The comprehensive pipeline risk management and hedging capabilities of Optimal Blue’s Enterprise Secondary Marketing Solution just got better. Today the company has unveiled a highly-advanced trade blotter feature that empowers its clients to easily model coverage and execute trades, leverage a streamlined workflow for associating longs/shorts, and benefit from enhanced business intelligence capabilities.

The functionality is garnering rave reviews from Optimal Blue clients. They have noticed a significant increase in efficiencies as related to modeling, adding, lifting and rolling coverage, as well as the planning and executing of trades.

“It is great to be able to see what someone has modeled, rather than relying on screen shots or word of mouth,” said Patrick Ruybal, Risk Management Specialist at All Western Mortgage. Ruybal further explained that his team enjoys being able to set up buy/offers as first-in, first-out, stating “The dealers have gone this route, and we prefer to remain in line with our dealers and lift coverage as needed by order of trade date, based upon the security.”

Another bonus, Ruybal adds, is the ability to lift from multiple dealers at once for the same security. “Optimal Blue’s trade blotter has saved considerable time in this process and reduced the manual task of working within spreadsheets. Our team is free to allocate that much needed time elsewhere.”

Zalman Zwiebel, Secondary Market Director at Ark Mortgage, said that leveraging this feature has dramatically increased efficiency. “What I love most is when I have multiple trades at the same time. I am now able to enter all data at once as opposed to previously entering data separately,” Zwiebel said.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

MortgageHippo has partnered with Optimal Blue to help clients deliver a wholly transparent borrower experience with accurate loan programs and rates in real-time using the Optimal Blue API. This enterprise integration allows MortgageHippo clients to customize their own pricing configurations seamlessly for the benefit of borrowers through the Optimal Blue platform.

“Today’s consumers want transparency in their mortgage process, especially through digital channels where they are likely shopping around,” said Valentin Saportas, CEO of MortgageHippo. “Our integration with Optimal Blue enables lenders to maximize conversions by giving those borrowers what they are looking for: accurate loan programs, rates and closing costs in real time.”

Optimal Blue’s best-in-class eCommerce platform consumes product and pricing content from the industry’s largest network of investors, provides intelligent selection and customization of that content as desired by lenders, and distributes the personalized results to leading technology providers via RESTful APIs – wherever, whenever it matters most.

“Borrowers want a mortgage process where they know they have the latest and most accurate information at their fingertips,” said Bob Brandt, Vice President of Marketing & Alliances for Optimal Blue. “By integrating with Optimal Blue, MortgageHippo delivers on that expectation of borrowers, increasing both satisfaction and closing rates.”

ABOUT MORTGAGEHIPPO

MortgageHippo works with lenders to devise and implement their digital mortgage strategies using its borrower-centric digital lending platform. The MortgageHippo platform allows lenders to deliver a modern borrowing experience, improve borrower conversions, significantly reduce origination costs and integrate with other innovative technologies. MortgageHippo’s platform is fully customizable to lender preferences and configurable to lenders’ workflows and processes. For more, visit www.mortgagehippo.com.

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PRESS CONTACT FOR MORTGAGEHIPPO
Valentin Saportas
CEO
(312) 416-3955
press@mortgagehippo.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

Vantage Production has chosen Optimal Blue as their partner to provide a unique digital mortgage experience. This enterprise integration allows a Vantage Production VIP user to incorporate accurate, compliant, real-time product and pricing information directly into consumer quotes and sales presentations.

“Vantage Production is very pleased to grow our relationship with Optimal Blue,” said Todd Ballenger, Executive Vice President of Vantage Production. “This deepening of our relationship enables our VIP clients to create and share Optimal Blue’s real-time pricing with prospective customers to increase sales and reduce compliance risk. It is our goal to reduce complexity for the loan originator and the companies we support in a way that empowers our clients to close more loans.”

Optimal Blue’s best-in-class digital mortgage marketplace platform consumes product and pricing content from the industry’s largest network of investors, provides intelligent selection and customization of that content as desired by originators, and distributes the personalized results to leading technology providers via RESTful APIs – wherever, and whenever it matters most.

“The partnership with Vantage Production greatly enhances the tools their VIP users offer to borrowers,” said Chazz Huston, Strategic Alliances Manager for Optimal Blue. “Borrowers and originators want a simplified, accurate and streamlined mortgage experience. This delivers.”

ABOUT VANTAGE PRODUCTION
Vantage Production, LLC is the industry’s premier provider of content, technology and services supporting the sales and marketing of mortgage products. With more than 15 years of experience, serving thousands of mortgage loan originators, Vantage Production empowers lenders to close more loans and minimize risk with solutions that are designed by mortgage experts, for mortgage experts. For more, visit www.vantageproduction.com.

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PRESS CONTACT FOR VANTAGE PRODUCTION
Torry Burdick
EVP, Marketing
(732) 526-1516
tburdick@vantageproduction.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Industry leader accelerates delivery of new secondary marketing innovations in response to increased demand —

Optimal Blue LLC, the leading provider of secondary marketing automation and services in the mortgage industry, recently announced that the company achieved record customer adoption and growth in the first half of 2017.

In response to the growing demand for comprehensive secondary marketing automation and the company’s ongoing commitment to deliver value-added solutions, Optimal Blue has invested heavily over the past year to accelerate the deployment of new innovations.

In the first half of 2017, Optimal Blue released numerous enhancements to its end-to-end technology platform, providing mortgage lenders the ability to automate their entire secondary marketing function and interact seamlessly with the industry’s largest network of leading investors – through a single, unified platform. Optimal Blue also launched significant capabilities that bring together mortgage technology systems through sophisticated integration, further enhancing the industry’s vision of a fully digital mortgage. Embedded with a highly scalable API interface platform, lenders can easily integrate compliant product and pricing content with the leading third-party technology and service providers they rely upon for lead generation, CRM, consumer-direct, mobile, LOS, and more.

The market response to Optimal Blue’s investment has proved noteworthy. In the first six months of 2017, Optimal Blue has grown new clients by 21% from the prior six-month period. Although Optimal Blue is known for unrivaled product eligibility, pricing, and lock desk automation, the company added a record number of new clients for its pipeline risk management, hedging, and committing automation capabilities in the first half of 2017.

“The competitive mortgage industry landscape comes with numerous complex challenges, and our goal is to enable customers to manage and conquer those challenges as simply and as efficiently as possible,” said Scott Happ, CEO of Optimal Blue. “I am thrilled to welcome so many new customers to Optimal Blue, and I’m equally honored that they’ve entrusted our secondary marketing solutions to further automate their operation and successfully accomplish their technology and business goals.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Turnkey service automates regulatory oversight, eliminates manual tasks and financial risks —

Comergence, an Optimal Blue company and a trusted compliance solutions provider to the mortgage industry, announced today the launch of its newest compliance solution, Social Media Compliance. Powered by sophisticated regulatory intelligence capabilities and embedded with the specific policies and procedures of a licensed mortgage originator, the unique and leading-edge service addresses the growing need and seemingly insurmountable task of monitoring social and digital media communications within a regulatory framework.

“Social media is a powerful tool used more and more by today’s loan officers to source business. Yet, with numerous regulations today and even more expected in the future, the risk is high for unintentional social media mistakes that could pose significant financial risks for lenders,” stated Scott Happ, Chief Executive Officer of Optimal Blue. “We recognize that adherence to growing compliance demands will be challenging for lenders if social media compliance remains a manual, time-consuming effort coming at a great cost. By delivering this robust automation at an extremely affordable price, lenders discover an immediate ROI – regardless of whether they have five loan officers or hundreds.”

The Social Media Compliance system can evaluate social media activity across all loan officers and all venues in real time via automated scheduling. The platform also identifies potential violations, highlights usage trends, and provides 360-degree audit reports for a deeper violation review so lenders can communicate and remediate internally and externally – all within a single, turnkey compliance tool. The system provides enormous advantages for the hundreds of organizations that already rely upon other Comergence Compliance solutions, including streamlined organizational and user set-up.

“Social media presents a large playing field and a new frontier for today’s lenders that is not going away anytime soon. Leveraging automation removes the heavy lifting and positions lenders to properly take full advantage of the opportunities through this great marketing asset,” said Greg Schroeder, Vice President of Comergence. “Everything lenders need to self-manage social media compliance is available in our solution, bringing efficiencies, simplicities, and real-time oversight with little effort.”

For more information on the social media compliance demands in the mortgage industry, Optimal Blue has developed a resource titled The Importance of Developing a Social Media Compliance Policy. The white paper can be accessed at – http://comergencecompliance.com/smc-whitepaper1/.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

WebMax has chosen Optimal Blue as their partner to provide a unique digital mortgage experience with lender-specific, real-time, compliant pricing, rates and product eligibility through the Optimal Blue API.

This integration will allow WebMax to provide accurate, instantaneous data at the time of application submission, further enhancing and providing a better path to completion, as well as increased efficiencies for the lender and enhancing customer satisfaction.

“WebMax is thrilled to work with Optimal Blue to increase the seamlessness of the borrowing experience,” said Curt Tegeler, President and CEO of WebMax. “Current and future clients can now benefit from the enhancement of the borrowing life cycle through this integration. Through our website solution, pricing and rates are provided to the borrower immediately upon submission of our digital application.”

Optimal Blue’s best-in-class eCommerce platform consumes product and pricing content from the industry’s largest network of investors, provides intelligent selection and customization of that content as desired by lenders, and distributes the personalized results to leading technology providers via RESTful APIs – wherever, whenever it matters most.

“This is an exciting partnership for Optimal Blue and WebMax,” said Chazz Huston, Strategic Alliances Manager for Optimal Blue. “It benefits everyone in the loan lifecycle. Borrowers and lenders are seeking a simplified, accurate and streamlined mortgage experience, and this integration does just that.”

ABOUT WEBMAX
WebMax provides an innovative digital solution designed to make Mortgage and Real Estate easy by enhancing the lending experience. The company’s compliant, enterprise-level solutions incorporate website design, custom development and third-party system integration: maximizing lead generation and conversion, expediting the loan origination process and enhancing referral partner relationships. For more information, visit www.webmaxco.com.

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PRESS CONTACT FOR WEBMAX
Siera Smith
Director of Marketing
(609) 920-6526
www.webmaxco.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

Velma.com has chosen Optimal Blue as their partner to provide mortgage lenders with highly accurate, real-time product eligibility and pricing through the Optimal Blue API.

Enterprise lenders using Velma’s CRM and Marketing platforms will be able to leverage Optimal Blue’s loan officer-specific, real-time product eligibility and pricing data to create an information-driven, one-to-one marketing experience. By eliminating tedious and error-prone processes of manually including product and pricing content in marketing communications, the loan officer will be more productive and free of “cut-and-paste” headaches. In addition, compliance officers are assured that compliant pricing is consistently quoted in the field, and that Velma’s industry-leading approval workflows can be invoked if needed.

“Today’s consumers have a ‘show me you know me’ mentality, and successful marketing communication treats recipients like individuals. By integrating Velma’s marketing cloud, CRM and Optimal Blue’s industry leading content, we further achieve the holy grail of marketing: the segment of one,” said Brent Emler, Velma.com’s VP of Sales and Marketing.

Optimal Blue’s best-in-class Enterprise Secondary Marketing Solution consumes product and pricing content from the industry’s largest network of investors, provides intelligent selection and customization of that content as desired by lenders, and distributes the personalized results to leading technology providers via RESTful APIs – wherever, whenever it matters most.

“We’re in a world where every important constituent in the loan process – consumers, loan officers, compliance officers, and more – can’t be out of sync with any of the others,” said Bob Brandt, Vice President of Marketing & Alliances for Optimal Blue. “The real-time integration with Velma.com is a great example of how key stakeholders benefit throughout the loan life cycle.”

ABOUT VELMA.COM
Velma.com is a leader in mortgage marketing and creating customers and partners for life. Velma provides cloud-based marketing automation, content, CRM, and multimedia communication that has delighted our clients since 2007 with its ease of use, quality, and effectiveness. For more information, visit www.velma.com.

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PRESS CONTACT FOR VELMA.COM
Nicole Anderson
Velma Communications
208 854.7900
nanderson@velma.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

Optimal Blue announced today that the company has partnered with Capsilon Corporation to provide a unique digital mortgage experience with highly accurate, real-time product eligibility and pricing content.

The Capsilon digital mortgage platform leverages the power of the cloud and intelligent process automation to evolve the existing mortgage production process into a modern digital mortgage factory. By integrating Optimal Blue’s real-time product eligibility and pricing content directly into the upcoming Capsilon mortgage point-of-sale solutions, joint clients will be able to improve overall compliance, create numerous process efficiencies, and deliver an engaging origination experience.

“Capsilon is transforming the mortgage industry with intelligent process automation that increases the velocity and accuracy of every step in the loan production process,” said Sanjeev Malaney, CEO of Capsilon. “Our partnership with Optimal Blue provides the data connectivity, integrated pricing workflows, and process automation lenders require to accelerate the loan production process and improve customer satisfaction.”

Optimal Blue’s best-in-class eCommerce platform consumes product and pricing content from the industry’s largest network of investors, provides intelligent selection and customization of that content as desired by lenders, and distributes the personalized results to leading technology providers via RESTful APIs – wherever, whenever it matters most.

“Our goal is to further unite the industry with our digital marketplace and break down the traditional vendor silos that have held back industry success,” said Optimal Blue CEO Scott Happ. “Strategic integrations with digital mortgage technology leaders such as Capsilon will move the industry forward.”

ABOUT CAPSILON CORPORATION
Capsilon transforms the speed and economics of the mortgage production process. Capsilon gives mortgage originators, servicers and correspondents a disruptive advantage by making it possible to deliver mortgages at the highest velocity and at a new cost structure with the utmost integrity. Headquartered in San Francisco, Capsilon serves many of the mortgage industry’s most innovative companies, including two of the 10 largest residential mortgage lenders in the United States. For more information, visit www.capsilon.com.

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PRESS CONTACT FOR CAPSILON
Greg Marek
Chief Marketing Officer
(415) 889-2195
greg.marek@capsilon.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

Optimal Blue announced today that the company has partnered with BankingBridge to enhance the co-branded marketing media that the web-based vendor provides to loan officers and Realtors.

Through this integration, BankingBridge can offer participating lenders a simple, precise, affordable, and compliant way to display accurate, real-time interest rates. Clients can now offer multiple media platforms, thus improving efficiency for lenders and, ultimately, increasing customer satisfaction.

“We built BankingBridge to serve as the platform that all loan officers and realtors utilize to search, invite, and share compliant and co-branded marketing across print, digital, and social media. It’s a completely ‘hands off’ tool,” said Jimmy King, Co-Founder of BankingBridge. “Our integration with Optimal Blue’s unrivaled pricing will now allow our customer’s interest rates and loan programs to be as real-time as a stock quote on a financial website. That’s exciting!”

Optimal Blue’s best-in-class eCommerce platform consumes product and pricing content from the industry’s largest network of investors, provides intelligent selection and customization of that content as desired by lenders, and distributes the personalized results to leading technology providers via RESTful APIs – wherever, whenever it matters most.

“Customers want their mortgage process to be as simple as logging in to social media and friending someone, or as precise as buying consumer products online,” said Bob Brandt, Vice President of Marketing & Alliances for Optimal Blue. “By integrating with Optimal Blue, BankingBridge will be able to greatly enhance the tools that their lender and realtor partners offer to borrowers through multiple co-branded marketing vehicles, ensuring that this accurate information is tailored to their specific needs.”

ABOUT BANKINGBRIDGE
BankingBridge is a software company based out of Charleston, South Carolina, that provides a platform for loan officers and realtors to create co-branded marketing media. BankingBridge believes it should be easier for banks to market themselves and their products on-line. For more information, please visit www.bankingbridge.com.

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PRESS CONTACT FOR BANKINGBRIDGE
Jimmy King
Co-Founder
(843) 514-3325
jimmy@bankingbridge.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

CMPS Institute has chosen Optimal Blue as their partner to provide loan officers with highly accurate, real-time product eligibility and pricing through the Optimal Blue API.

The CMPS Platform is a CRM technology and lead conversion suite for banks, credit unions, mortgage companies, and individual loan originators. Loan originators use the CMPS Platform to create and keep track of daily sales activities, prepare loan comparison reports, automate marketing, and measure progress with each borrower and strategic partner relationship. By integrating Optimal Blue’s real-time product eligibility and pricing content directly into the CMPS workflow, loan originators can now easily leverage real-time, accurate pricing directly from the CMPS system when comparing loan options.

“Our partnership with Optimal Blue will help banks, credit unions, and mortgage companies to improve their customer experience,” said Gibran Nicholas, CEO of CMPS Institute and creator of the CMPS Platform. “This integration will empower loan originators to compare loan options more effectively and automatically send quarterly mortgage reviews to their borrowers, comparing the borrower’s interest rate with current market rates. This gives loan originators a relevant way to stay in touch with their database, improve client retention, and unlock the lifetime value of their clients.”

“For too long, mortgage industry services have been isolated and essentials like real-time pricing and product eligibility were considered out of reach to even the most sophisticated platforms. Partnering and integrating with CMPS changes the game,” said Chazz Huston, Strategic Alliances Manager for Optimal Blue. “This integration brings together a first-in-class CRM with the best-in-class Enterprise Secondary Marketing Solution to provide instant and accurate pricing, and creates a model for how to move the industry forward.”

ABOUT CMPS INSTITUTE
CMPS Institute is a national organization that certifies mortgage bankers and brokers. We provide mortgage planning certification, sales training and technology systems to banks, credit unions, mortgage companies and individual loan originators. For more information, visit www.cmpsinstitute.org.

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PRESS CONTACT FOR CMPS INSTITUTE
Gibran Nicholas
Chairman and CEO
(734) 385-6177
gibran@cmpsinstitute.org

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Building a more trusted mortgage marketplace —

Optimal Blue, operator of the mortgage industry’s digital marketplace and provider of comprehensive secondary marketing solutions, announced today that it has acquired Comergence Compliance.

Comergence is the leading provider of third-party oversight solutions in the mortgage industry. Founded in 2008, Comergence provides an array of third-party originator (TPO), appraiser, and social media risk management solutions that verify third-party compliance in real-time, a capability unmatched in the industry. Comergence has been widely recognized by the industry for its innovations in due diligence automation and ongoing surveillance services.

“We are thrilled to welcome Comergence to the Optimal Blue family and we are looking forward to extending their network management platform to our customers,” said Scott Happ, CEO of Optimal Blue. “Comergence solutions help build trust and confidence among marketplace participants by verifying third-party compliance in real-time, a capability unmatched in the industry.”

“We provide the best due diligence and ongoing surveillance services in the industry,” noted Greg Schroeder, President of Comergence. “We believe that by being part of Optimal Blue we can bring the benefits of our technology and expertise to an even larger segment of the mortgage marketplace.”

Michael Stallings, Executive Vice President of Comergence said, “Recent Comergence innovations, including an analytics tool to help account executives identify new TPO opportunities and a breakthrough solution for social media risk monitoring, strongly complement Optimal Blue’s existing product offering.”

“Optimal Blue and Comergence are well-aligned around our principal mission of facilitating transactions between buyers and sellers of loans,” added Scott Happ. “We are very pleased that Greg, Michael, and the entire Comergence team will be joining Optimal Blue as we execute our shared growth plans.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Award honors top technology innovators in the real estate industry —

Optimal Blue, operator of the mortgage industry’s digital marketplace, was recently named to HousingWire Magazine’s 2017 HW TECH100, an award listing reserved for the top technology companies leading the housing industry. This marks the fourth consecutive year Optimal Blue has been honored as part of this prestigious group.

The HW TECH100 is the only list of tech innovation that captures the entire U.S. housing economy, spanning real estate, mortgage lending, servicing, and investments.

“Inclusion on this list is a truly special honor,” said Ben Lane, HousingWire’s senior financial reporter, announcing the winners. “Making the cut puts these companies into unique territory as a tech leader in the housing economy.” Optimal Blue was recognized for its slate of technology services. At the core of Optimal Blue’s digital marketplace is a comprehensive Secondary Marketing eCommerce Platform used by the largest network of mortgage lenders, investors, and providers to share real-time content and price, lock, hedge, and sell mortgage loans.

Optimal Blue remains the industry leader, operating the largest SaaS-based network of investors and lenders, and providing that network with solutions for content management, loan quoting, margin administration, pipeline risk management, best execution, and competitive analysis. Lenders capture efficiencies by automating a variety of secondary marketing functions, including pricing updates, locking, and committing, while investors distribute content in real time and gain visibility into the competitive landscape. The customizable platform can be tailored to fit any lender or investor business model.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— APIs enable clients and technology partners to connect pricing data; available now —

Recently at the MBA Technology conference in Chicago, Optimal Blue – the leading provider of product eligibility and pricing services and operator of the mortgage industry’s digital marketplace – unveiled its new Application Programming Interface (API) initiative. The first deliverables available through Optimal Blue’s new API platform, allow secure access to pricing for eligible products for both consumer direct and loan officer implementations. The APIs may be used by customers who wish to integrate product and pricing data with proprietary website, mobile, or point-of-sale solutions, and by vendor partners whose solutions are enhanced through the integration of originator-specific price data for eligible products.

Through this API initiative, a core element of Optimal Blue’s strategy, the company will enable an ecosystem of third party developers serving Optimal Blue customers. Scott Happ, CEO of Optimal Blue, stated, “Our goal is to support integration through contemporary and best-in-class API technology, with any third party or in-house system that our customers may choose to deploy.” Several vendors have already agreed to utilize the APIs with an eye toward demonstrating functionality at Optimal Blue’s 2017 Client Conference.

Optimal Blue’s API products leverage Microsoft Azure’s API management platform. In accordance with the company’s newly adopted API-first strategy, the development team is already at work on the next set of APIs and expects to deliver locking and historical pricing functionality later this year. Sue Baker, VP of Product, explained, “While we are happy for customers to utilize the native Optimal Blue user interface, we are equally supportive of customers who would prefer to use third-party or proprietary systems whose UI/UX is supported by our API.”

Optimal Blue’s advanced API products include:

Best Execution Search Results: This API product supports scaled and streamlined product and pricing data to simplify display results directly to consumers.

Complete Search Results: This API product supports a richer data set and call library than the Consumer Direct product. The Full Results API allows for QM testing workflows, best price scenarios, as well as all eligible product scenarios. Subsequent calls for more information regarding product and pricing details, ineligible products, and lender fees are also supported.

During a recent beta period, interest in Optimal Blue’s API was strong, with several customers and vendor partners beginning implementation. Two top tier lenders began deployment, one for a Consumer Direct implementation and the other within a proprietary loan officer portal. “After five months of heroic effort by our API team, we are delighted by the support we are receiving from our most progressive customers,” said Erin Wester, product leader of Optimal Blue’s API initiative.

Vendor partners, all of whom serve Optimal Blue customers, have also expressed strong support for Optimal Blue’s API initiative. According to Bob Brandt, VP of Marketing and Alliances, “Our vendors are over the moon about this initiative because they understand that this will significantly empower them to both innovate and better serve our mutual customers.” The vendor partners who integrate with the company’s new API will be highlighted on the Optimal Blue API Developer Portal.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Breakthrough capability completes suite of competitive intelligence tools —

Recently at the MBA Technology conference in Chicago, Optimal Blue, the leading provider of product eligibility and pricing services for originators and operator of the mortgage industry’s digital marketplace, announced an industry first – a business intelligence tool providing real-time visibility into a lender’s market share. Market Share Insight provides lenders with the ability to review and analyze current and historical market share by lock request volume in comparison to all other lenders using the Optimal Blue platform. Lenders can track their ranking by metrics such as price, rate, loan amount, FICO and product type and can also compare changes in their volume against overall market performance. Market share can be evaluated over any time period based on MSA and loan attributes, and lenders can view results online or schedule reports for automatic delivery via email.

“The Optimal Blue customer base originates roughly one in four loans in the industry,” explained Scott Happ, CEO of Optimal Blue. “Market Share Insight provides a meaningful measure of a lender’s relative share in specific markets. Because of Optimal Blue’s broad market coverage, this capability is unique, enabling lenders to compare their lock activity to a significant cross section of the market for all loan types and lock scenarios. We are excited to deliver this powerful tool to our customers, and we are confident that it will help lenders optimize their volume and profitability.”

“The release of Market Share Insight is a gamechanger for those institutions looking to track real-time changes in their lock share percentage,” said Danny Earley, SVP of Revenue Optimization at PrimeLending. “Gone are the days of waiting on stale, lagged, funded data that does not provide an apples to apples comparison of loans locked in a similar timeframe. By combining real-time share with Optimal Blue’s Insight application, lenders can easily track the impact of targeted pricing moves on their share garnered.”

When paired with Optimal Blue’s popular Pricing Insight solution – used to benchmark retail pricing in real-time – lenders are equipped with an innovative and powerful toolkit to guide decision-making. Sheryl Teague, Product Manager for Optimal Blue, added, “With the launch of Market Share Insight, our inclusive suite of competitive intelligence tools cover all angles, from real-time to historical analytics. We are delighted to provide our customers with the capabilities needed to instantly evaluate the success of marketing, pricing, and growth strategies.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Optimal Blue and Blend integrate to reduce friction for borrowers and benders —

Optimal Blue, architect and operator of the mortgage industry’s digital marketplace, announced today that the company has a partnered with Blend, a Silicon Valley technology company bringing mortgages into the modern age.

As a result of the partnership, lenders that utilize Blend and Optimal Blue technology will be able to seamlessly integrate pricing workflows into Blend, resulting in an end-to-end digital mortgage platform with a sleek user interface that significantly improves lender efficiency. The combination of these two industry-leading solutions will provide more transparent and streamlined mortgage application experiences built on robust data connectivity, empowering lenders to provide a more complete decision-ready application – faster than ever before.

“Optimal Blue is focused on developing technology that empowers lenders to make smart, accurate decisions while producing the best loan options for their borrowers,” said Optimal Blue CEO Scott Happ. “This partnership with Blend moves our mission forward by introducing our pricing workflow into an emerging platform with a modern interface.”

“At its core, Blend was built to propel the mortgage process into the digital age,” said Nima Ghamsari, CEO & co-founder of Blend. “We’re committed to providing the best customer experience and the most efficient path toward homeownership. Partnering with industry technology leaders like Optimal Blue makes that experience even better.”

ABOUT BLEND
Blend is a Silicon Valley technology company transforming the multi-trillion dollar home mortgage industry. Blend’s technology delivers speed and efficiency to lenders, so they can serve the modern borrower and safely navigate the industry’s changing rules and regulations. Founded in May 2012, Blend is backed by Peter Thiel, Andreessen Horowitz, Formation 8, Lightspeed, Max Levchin, Hans Morris, and other leading venture investors. To learn more, visit www.blend.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Lenders benefit from shorter closing times, higher loan volume, higher quality loans, and increased client satisfaction —

Optimal Blue, architect of the industry-leading enterprise product and pricing engine, announced entry into a technology partnership with San Francisco, CA.-based Roostify, a leading digital mortgage platform provider. Optimal Blue’s robust enterprise mortgage pricing service, backed by an unbeatable 99.999+% accuracy rate, is now accessible to banks and mortgage originators nationwide that utilize Roostify’s innovative technology to deliver a streamlined home lending experience to their borrowers and partners. This strategic alliance of two technology experts will further accelerate and demystify the home loan and closing experience.

Roostify enables loan officers and borrowers to seamlessly share and track critical information in the mortgage application and closing process through a secure interface that significantly improves client responsiveness and reduces cycles for loan officers. The combination of Optimal Blue’s expertise in pricing, along with the transparency and step-by-step guidance in Roostify’s loan application and closing processes, provides increased efficiency and profitability through accurate and precise tools.

“Our goal is always to enable lenders to offer the best possible loan application experience to consumers, and we’re excited to further that goal through partnering with an industry leader like Optimal Blue,” explained CEO of Roostify, Rajesh Bhat. “The integration with Optimal Blue is a win for our joint customers, who will be able to close loans faster and more seamlessly. It’s also a win for their customers, who will benefit from a more transparent, streamlined application process and realize a far less stressful home-buying experience.”

“Lenders have an insatiable appetite for innovative, market-leading solutions that drive ease, transparency and efficiency to the mortgage process,” said Bob Brandt, Vice President of Marketing and Alliances at Optimal Blue. “We’re extremely excited to see Roostify connecting with the Optimal Blue platform in such a way that the tools driving pricing and product decisions, as well as workflow, will be interwoven into a unique experience within Roostify that provides tangible value for both the lender and consumer.”

The Roostify platform — accessible from anywhere, including mobile devices — provides shorter loan processing times by allowing lenders to eliminate manual application origination tasks, documentation, and status communication, reducing the time required to close a loan. In addition, applicants can pull data into the application directly from their financial institutions, circumventing mistakes that can delay or derail a loan decision.

The partnership has been well-received by Roostify and Optimal Blue’s mutual customers. Gellert Dornay, President and CEO of Axia Home Loans explained, “Roostify is a key component in giving our clients the ability to quickly and confidentially submit financial information to begin the process of an entirely new mortgage experience, while Optimal Blue’s automation tools increase our efficiency and profitability. The integration of these services will further streamline and improve our clients’ mortgage experience, addressing increasing customer demand for greater transparency, confidentiality and ability to expedite! This all fits perfectly into Axia Home Loans’ strategy to improve the process for our clients to make educated decisions around sustainable homeownership.”

ABOUT ROOSTIFY
Founded by three technologists frustrated with their home buying experiences, Roostify enables a more efficient, transparent mortgage process for lenders, agents and homebuyers. Roostify’s software platform is trusted by prominent banks and mortgage brokers nationwide to deliver more loan volume, faster closes and happier customers. Roostify is backed by private investors, and headquartered in San Francisco. For more information, please visit www.roostify.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Strategic alliance between industry pioneers —

The premier cloud-based provider of Enterprise Lending Services (“ELS”) to the mortgage industry, Optimal Blue, recently announced it has entered into a technology partnership with SimpleNexus. Optimal Blue’s compliant pricing services, backed by an unrivaled 99.999+% accuracy rate, will now be available to industry professionals and consumers through the SimpleNexus mobile platform. Having this dynamic blend of resource tools at their fingertips, loan officers will be more efficient in nurturing clientele and facilitating all phases of the loan process.

There has been an unprecedented demand for pricing through mobile platforms, so executives from both companies are confident that this alliance will set the new standard for compliance, convenience, security and mobility. The combination of Optimal Blue’s expertise in pricing, along with the robust capabilities of SimpleNexus’ mobile platform, will provide loan officers and other stakeholders with increased profitability and productivity by providing the necessary tools when and where needed.

“SimpleNexus enables originators to interact with borrowers and agents, not only during the loan, but before and after as well,” said Matt Hansen, president of SimpleNexus. “This strategic partnership was an ambitious accomplishment. Optimal Blue’s reputation and focus on innovation align perfectly with who we are, so we are confident that lenders and their partners will see increased production when utilizing these technologies.”

“This is the perfect blend of skills and services provided by two best-in-class companies,” commented Mark Coupland, vice president of business development at Optimal Blue. “This will further extend the reach of both companies’ offerings into the loan origination process, benefiting all stakeholders in the process and most importantly, the consumer. This is just the beginning”

From lead generation to closing, Optimal Blue and SimpleNexus will continue to provide innovative solutions that offer organizational-level compliance, while improving the experience for all parties involved in the mortgage process.

ABOUT SIMPLENEXUS
In 2011, SimpleNexus pioneered private-labeled mobile apps for the mortgage space. Focusing on mobile, SimpleNexus provides convenience from the beginning of the home search to closing. Borrowers, loan officers and agents all use the technology to stay connected and close loans faster. Furthermore, SimpleNexus is a select member of the Mortgage Bankers Association and the only mobile technology provider with a SOC 2 security audit incorporated into its services. SimpleNexus is a trusted partner and has the resources and expertise to help companies deliver above and beyond their customers’ expectations. For more information, please visit www.SimpleNexus.com, or contact SimpleNexus at (855) 684-2777 or info@simplenexus.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

As a mortgage originator grows, it becomes apparent that many processes which worked in the past need to be changed to accommodate the larger volume. Most owners or managers are familiar with the origination process and can make good decisions regarding changes to those processes. The secondary market, however, typically is a mystery and not as well understood.

Originators with a best efforts strategy often hear that they can make more money selling mandatory if they have enough volume. However, they have no way of assessing that statement. In addition, there are many other considerations a mortgage company must evaluate before making a decision to sell their loans mandatory.

The improvement in price achieved by selling loans mandatory is often referred to as the best efforts – mandatory spread. This is the difference achieved by pricing to the loan officers based on best efforts rate sheet and the price achieved by selling the loans mandatory. However, this revenue opportunity does not come without a cost. When selling mandatory, the loan originator now has to manage the fall out assumptions and the interest rate risk from lock to commitment of loans at funding – a task that previously was passed on to the best efforts investor. To accomplish this, the originator must implement a hedging strategy.

An originator can implement a hedge strategy in several ways. They can hire the appropriate talent to perform this task or they can outsource this task to a hedge provider to manage it for them. If they decide to manage it in-house, they still must decide what analytical tools to use. This can be a complicated decision and one that will be addressed in a future column. In addition to how to manage the hedge, there are many other internal changes that an originator must address when making the transition to a mandatory commitment strategy. These include:

Loan Delivery: In my experience, this can be more important than the best efforts – mandatory price improvement on an operation. When growing it becomes very onerous to manage each lock individually with the investor. By moving to a mandatory strategy, most originators say the improvement in operations creates about 1 -3 bps improvement to profits. Loans are delivered in bulk instead of individually improving loan delivery efficiencies. Also, loans data is final (no management of loan data during the underwriting process) and loan substitutions in commitments are allowed so there is much more flexibility in delivery.

Lock Desk: For a mandatory strategy, a centralized lock desk is a necessary. Some shops let their loan officers manage the locks. This will not work with a mandatory strategy. I recommend implementing a centralized lock desk first while you still are operating with a best efforts strategy. This will reduce dramatically the work required of a lock desk and will pave the way for the transition to mandatory commitments. When a new lock comes in at a best efforts shop, the lock desk must turn around and lock the loan with the investor. Data changes have to be managed on an individual loan basis. With a mandatory strategy, this does not have to be done. In addition, the lock desk would have to administer any lock changes with the investor based on the investors lock policies. With a mandatory strategy, lock policies are determined by the originator. This includes extensions, relocks, renegotiations and other changes. This means there can be consistent policy that can be published for all loans locked by the originator. In addition, the economics of the lock policy are managed by the originator and not passed along to the investor.

Underwriting: I suggest, although it is not required, that you create a common underwriting guideline per product when selling loans mandatory. Best efforts shops lock loans with the investor as soon as they lock a rate with the customer. It makes sense to underwrite to the investors guidelines. When selling mandatory, the investor is not selected until funding of the loan. Therefore, underwriting to a single guideline gives the secondary markets group the most flexibility to sell the loan to the investor with the highest price. Issues arise when investors have soft overlays that are different from other investors. In that situation, there should be a mechanism to include or exclude investors available for the sale of the loan.

Pricing: Many originators begin a mandatory strategy for selling loans but continue to use best efforts pricing for origination. I highly recommended that the originator transition to one pricing strategy per program to match the common underwriting guidelines. Many loan officers are used to picking the investor with the best price so this might require a cultural change within the organization. And this could take time. If the originator decides to continue to offer pricing based on investor best efforts rate sheets, extra care should be taken to make sure that best efforts pricing offered can be sold mandatory at a profit. Sometimes, investors offer a very aggressive best efforts price for a short period of time. In such cases, it could be more aggressive than mandatory pricing. This typically is a short-term phenomenon and will adjust back to a price that is lower than mandatory. But any origination occurring during that time could experience a loss. I would recommend either (1) adjusting origination spreads to compensate for the difference or (2) locking loans best efforts at the time the lock is taken from the customer.

Investor Management: When going from a best-efforts to a mandatory strategy, it is important to make sure that (1) your current investors are aware of the new delivery strategy and (2) they are evaluated to ensure that they are the best outlets for the new strategy. Many investors offer incentives on the delivery method used by the originator. By notifying investors of the change in strategy, it will ensure that the originator will make the most profit from the change.

There are a lot of opportunities to improve profitability and efficiency with a mandatory strategy. I have seen many customers successfully go from best efforts to mandatory but the work on the above items needs to be done first. For originators who have volume over $10 million per month and a net worth over $3 million that want to get to the next level, this is a worthwhile endeavor. But as you could see from the items described above, many operational changes have to take place to be successful.

This article was featured in the May issue of Mortgage WOMEN Magazine. View the entire article here.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Two mortgage technology experts pioneer further innovation —

Optimal Blue, the premier cloud-based provider of enterprise lending services to the mortgage industry, recently announced its technology partnership with Easy Mortgage Apps. This exciting integration will provide loan officers, real estate agents, and consumers with the flexibility to utilize the Optimal Blue platform within a lender’s native application, powered by Easy Mortgage Apps. The result is the ability to easily generate eligibility and rate quotes directly on their preferred device: the smartphone.

Optimal Blue is known as the premier cloud-based provider of enterprise lending services, including their industry-leading Product eligibility and Pricing Engine (PPE), Optimal Blue Banker. This integration represents a valuable opportunity for lenders to communicate vital information with all relevant parties, including product and rate information, as well as track application statuses and share time-sensitive data between loan officers and borrowers via mobile channels.

“Easy Mortgage Apps looks forward to building this partnership with industry leader, Optimal Blue, to offer all parties involved in the mortgage process a mobile-centric and more efficient way to instantly provide loan options for consumers,” said Michael Kelleher, President and Founder of Easy Mortgage Apps. “The result is a more engaged borrower. Companies who are looking to attract the millennial mortgage applicant need to review and evaluate mobile strategies designed to enhance the consumer experience, versus lead generation. We will continue to focus on developing strategic relationships with companies like Optimal Blue, which share the vision of a technically evolved lending industry.”

“We are excited about this strategic alliance,” added Mark Coupland, Vice President of Business Development for Optimal Blue. “Easy Mortgage Apps shares our passion for creating new technology and mobile experiences that will continue to reduce friction in the lending process! The added transparency and clarity resulting from this strong integration will only further enhance the lending experience for lenders and consumers alike.”

ABOUT EASY MORTGAGE APPS
Easy Mortgage Apps (EMA), the mobile-first platform where borrowers, loan officers and realtors communicate, upload info, and track in-process loans. EMA’s white labeled product helps banks and lending institutions close the gap between today’s mortgage technology and borrowers’ expectations to use smartphones in the home buying process. The EMA native app is industry compliant and seamlessly integrates into all major loan processing systems. EMA now serves 100+ enterprise customers in 47 states.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com