DISCLAIMER

The content contained on these OBMMI™ (“Optimal Blue Mortgage Market Indices”) webpages are those of Optimal Blue, LLC (or “Optimal Blue”) and may change at any time without notice. Optimal Blue makes commercially reasonable efforts to provide reliable information, however it does not guarantee that the information is accurate, current or suitable for any particular purpose. In addition, this content is, therefore, provided on an “as is” basis and Optimal Blue makes no warranty, guarantee, or promise, concerning the accuracy or timeliness of indices listed and maintained by Optimal Blue nor is Optimal Blue responsible in any manner for any damages whether direct, indirect, special or consequential, howsoever caused, arising out of use of this web site, or reliance on the information it contains.

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Optimal Blue’s OBMMI data may be linked to, utilized, posted on social media or data may be exported per the links on our OBMMI webpage without Optimal Blue’s prior written consent but subject to the provisions below. By linking to, posting or otherwise using any OBMMI content, Optimal Blue grants to you a non-exclusive, limited, revocable, non-transferable, non-assignable right to access, use and link to Optimal Blue’s OBMMI webpage(s) and, to use Optimal Blue’s name and/or logo solely for the purpose of properly identifying Optimal Blue’s content or the link from your website to the Optimal Blue website. In addition, you agree as follows: 1.) That the Parties are independent contractors and neither Party is an employee, agent, servant, representative, partner, joint venture, nor endorses the services or products of the other; 2.) To clearly attribute the link or any OBMMI content directly to Optimal Blue, LLC.; 3.) To not place information on your website that may objectionable, inappropriate or harmful; 4.) With immediate effect, Optimal Blue may revoke your linkage or usage of OBMMI content at any time upon notice from Optimal Blue and may request you cease use of our name and/or logo upon notice from Optimal Blue; and 5.) To comply with all applicable laws, rules and regulations related to your obligations and performance per these terms. If you prefer to publish Optimal Blue’s content on your website or in other materials, please contact Optimal Blue, LLC at datasolutions@optimalblue.com.

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Optimal Blue, LLC may amend or revise these disclosures at any time without notice.

The Optimal Blue Mortgage Market Indices™ (OBMMI™) are a new, rich source of data aggregated from the observed locks of approximately 30% of the mortgage market daily. As the provider of the industry-leading product and pricing engine (PPE) with over 800 customers and supporting over $600 billion in locks annually, Optimal Blue is uniquely positioned to provide the market’s most extensive and accurate view of the mortgage rates consumers are paying. There are other indices that exist, however, they are typically less frequent (updated weekly versus daily), less accurate (use survey or rate sheet data rather than actual borrower locked rate), and less timely (published on a week delay rather than a day). The purpose of this piece is to highlight some of the features of the OBMMI, examine some potential use-cases, and highlight some of the features of the series.

Download the complete Rate Index Research Paper.

The OBMMI™ methodology is straightforward, simply taking the average rate of all appropriate locks locked through the Optimal Blue product eligibility and pricing engine on a given day. No adjustments to the rates that account for buy-up or buy-down decisions made by individuals are performed.

These indices leverage data from Optimal Blue PPE lock requests (approximately 35% of all locks nationwide) aggregated on a daily basis and updated nightly with the previous day’s locks. Weekends and holidays are excluded due to lack of data. All applicable product types are included unless otherwise specified, and the breakdown of customer types is by mortgage company (82.49%), bank (15.30%), credit union (1.92%), and service provider (0.30%).

View Index Definitions

The Optimal Blue Mortgage Market Indices™ or OBMMI™ are uniquely positioned to provide unparalleled transparency into mortgage rates by utilizing observed, real-time lock data from approximately 35% of the market. This data is aggregated daily and split in informative and novel ways, covering not only conventional 30- and 15-year fixed rate indices, but also FHA, USDA, VA, and Jumbo, as well as many Detailed Mortgage Indices of the Conventional 30 group based on Loan-to-Value (LTV) and FICO credit score. The OBMMI deliver the most complete, frequent, and informative view of the mortgage rate environment based solely on observed, real-time transactions.

— New alliance includes Optimal Blue acquisition of LoanLogics’ PPE business, LoanDecisions™ —

Optimal Blue, the leading secondary marketing automation platform in the mortgage industry, and LoanLogics, a recognized leader in loan quality technology for mortgage manufacturing and loan acquisition, announced today a newly formed strategic partnership aimed at changing the digital correspondent experience. By delivering a real-time integration between LoanLogics’ LoanHD® Correspondent Lending platform and Optimal Blue’s product eligibility and pricing platform, the companies significantly advance the automation of correspondent loan transactions and create a compelling competitive advantage for clients of both firms. In conjunction with this partnership, Optimal Blue has acquired LoanLogics’ product, pricing, and eligibility (PPE) technology business, LoanDecisions™.

LoanLogics’ LoanHD platform provides automation for every step in the loan acquisition process – from initial seller application review to loan funding and servicing onboarding – and overcomes the challenges that stem from a traditionally manual and fragmented correspondent loan purchase workflow. With the capabilities of LoanHD, investors ensure the loans they are buying are high quality, compliant, and accurately priced, while sellers experience rapid turnaround for funding and enhanced availability of warehouse lines. Additionally, both parties gain value by finding and curing defects before loans are purchased.

Through real-time integration with Optimal Blue’s product eligibility and pricing platform, LoanLogics fully automates loan-level pricing and eligibility controls that are pervasive throughout loan file review and enhances a critical aspect of the correspondent workflow inside the LoanHD Correspondent Investor Module. The granular feature set of the Optimal Blue solution will drive greater configurability of the LoanHD platform, bringing new and unique capabilities to clients. Additionally, Optimal Blue will provide support for automated adjustments to loan- and bulk-level pricing based on automated due diligence results, while simultaneously delivering maximum flexibility in support of an investor’s secondary guidelines and pricing requirements.

“Working closely with the Optimal Blue team, we will expand the value each company can offer our respective clients through an integrated solution,” explained Brian Fitzpatrick, LoanLogics CEO. “Individually, we are leaders in our respective disciplines. Together, we offer powerful technology to help investors ‘automate first’ across their loan purchase, pricing, hedging, trading, and counterparty risk oversight practices.”

“We are delighted with this transaction and extend a warm welcome to LoanDecisions’ customers and staff,” said Scott Happ, Optimal Blue CEO. “We are investing deeply in our PPE technology and are committed to delivering the best-in-class solutions and innovative partner connections across our marketplace.”

LoanLogics and Optimal Blue share a long-term vision for the relationship and consider this the first step of many together. With a collective focus on providing innovative automation for the mortgage industry and compelling value for joint customers, additional strategic initiatives and collaborative integrations across the companies’ respective technology platforms are already being considered.

ABOUT LOANLOGICS
LoanLogics was founded in 2005 to improve the transparency and accuracy of the mortgage process and improve the quality of loans. Our regtech capabilities help residential mortgage lenders, servicers, insurers and investors validate compliance, improve profitability and manage risk during the manufacture, sale, and servicing of loan assets. We are proud of the recognition our loan quality management and performance analytics technology has received, the corporate recognition of our business and client growth through Deloitte’s Technology Fast 500™, corporate culture awards and executive leadership team recognition, including the leadership of our women executives. As the digital mortgage process evolves, our innovations and compliance expertise will continue to help ensure the accuracy and performance of loan assets. To learn more, visit www.loanlogics.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

– Innovative Metric Delivers Increased Precision for Hedging Mortgage Pipeline Fallout Risk –

Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, recently announced the development of a new model for improved analysis and management of mortgage pipeline fallout risk. Optimal Blue’s continued investment in delivering comprehensive secondary marketing automation solutions has afforded their client base a new quantitative toolset to better hedge pipeline performance.

After back-testing the new model for more than a year, observable results across stratified and non-stratified pipeline metrics demonstrated significant improvements in the estimation of the actual pull-through percentage over the use of standard, conventional formulas. To fully realize the potential, Optimal Blue benchmarked the new metric against common mortgage origination practices to validate that originators can increase the accuracy of pull-through estimates and thereby reduce exposure to interest rate risk.

“When comparing the period before implementation of the new pull-through metrics to the timeframe after, we observed a 45% reduction in position exposure due to pull-through estimation error,” explained Mark Egolf, Vice President of Capital Markets for Capital Bank. “The drop in exposure had a direct correlation with lower volatility in the day-over-day unrealized mark-to-market. “

The new methodology is the result of meticulous testing and consistent validation by dedicated Optimal Blue quantitative scientists and data experts, using the application of queuing theory to the more antequated pull-through calculations that rely on basic funded/lock ratios and status stratification. To discover how the new hedging metric outperforms the strategy employed by standard convention, Optimal Blue has created a white paper resource, titled: A New Metric for Hedging Mortgage Pipeline Fallout Risk.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert Brandt
VP, Marketing & Alliances
(469) 609-5585
bbrandt@optimalblue.com

Optimal Blue, the leading secondary marketing automation platform in the mortgage industry, announced today the integration certification of the HomeScout National MLS Platform, the only national home search platform with 100% MLS listings created specifically for innovative lenders to better serve their consumers. The integration enables mutual clients to create their own leads directly with consumers, convert borrowers earlier in the process than traditionally possible, and generate referrals for their real estate partners by bringing the home and mortgage shopping experiences together through a highly innovative platform.

The proprietary HomeScout technology platform, provided by NexGen HBM, gives potential borrowers access to complete MLS inventories of property listings across the country and provides innovative tools to assist them throughout the homebuying process. By integrating Optimal Blue’s Scenario Pricing API, HomeScout now allows consumers to immediately view accurate mortgage pricing that is custom-tailored to their individual financial scenario and the home they are interested in. Directly connecting property listings to the highly sophisticated product and pricing strategies of Optimal Blue clients in real time, HomeScout eliminates the concerns home shoppers have had with generic advertised rates or inaccurate mortgage pricing displayed on websites, and their information isn’t sold to other lenders and real estate agents.

“While many home search websites include simple mortgage calculators with rate estimates, the ability to provide borrower-specific, accurate, and compliant pricing paints a realistic picture of affordability and improves the consumer experience,” explained Greg Bollinger, Business Development Manager at NexGen HBM. “By precisely answering a shopper’s first question on payment terms, HomeScout lenders develop trust and improve the conversion from engaged shopper to committed borrower.”

In a highly competitive purchase market where parts of the country are experiencing all-time lows with property inventory, home purchase transactions move quickly. Today’s innovative lenders are introducing new lead strategies to win business and turning to innovative technology to connect them with new and qualified borrowers earlier in the homebuying process. They’ve turned to HomeScout and Optimal Blue to connect with consumers and leverage the tools they need to compete in the new reality.

“The Optimal Blue ecosystem is engineered to deliver high value benefits to our originator clients that gives them an advantage when it comes to driving purchase loan business,” said Chazz Huston, Strategic Alliances Manager at Optimal Blue. “Our partnership with NexGen HBM and its HomeScout National MLS Platform delivers the pricing transparency that borrowers want, at the time they most want it, while simultaneously bringing innovation to greatly enhance the way loan officers generate leads.”

ABOUT NEXGEN HBM
NexGen HBM is full-service technology and business development company on a mission to help lenders create business at the intersection of real estate, lending, agents and consumers in one, fully integrated real estate platform – HomeScout. NexGen HBM is a thought leader in the development of lender-centric, consumer-facing technologies that are proven to help lenders build their business starting with lead generation through buyer engagement and retention.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Borrower Wallet will now offer access to latest product eligibility and pricing information —

PromonTech, the technology unit of Promontory MortgagePath, announced today that its point-of-sale (POS) solution, Borrower Wallet™, is now integrated with Optimal Blue, a leading provider of secondary marketing automation and services in the mortgage industry.

This seamless integration provides consumers and loan officers easy access to qualified products and rates. Consumers can easily review the types of mortgages they qualify for by simply adjusting their search criteria or by having their loan officers search using the Optimal Blue product eligibility and pricing engine.

Borrower Wallet is a white-label, omni-platform POS that engages with customers using any computer or mobile device, on either a self-serve or assisted basis with a loan officer. The secure, borrower-friendly environment is designed to build confidence and make it easy for the borrower to enter information, approve automated data collection, upload/e-send documents, sign disclosures, utilize the closing center, and stay informed throughout the loan origination journey through loan closing. Borrower Wallet promotes both applicant self-service and values the role the loan officer plays as a trusted advisor. One of the unique features of Borrower Wallet is a dashboard that shows the borrower their key metrics – credit score, debt-to-income, and loan-to-value ratios – that loan decision-makers will use to approve their loans. In addition, lenders can accommodate their applicants anytime/anywhere in a secure workspace and loan officers can be a true co-pilot by enhancing the application process and loan quality ahead of underwriting.

“In this competitive mortgage market, today’s lenders are looking to differentiate their service offering and meet new consumer demands,” said Bob Brandt, vice president of Marketing and Alliances at Optimal Blue. “By integrating with Optimal Blue’s advanced API, PromonTech provides lenders with the tools they need to succeed by enabling the borrower to seamlessly access accurate pricing and product selection early in the application process.”

“Our main goal at PromonTech is always to provide the best possible service and home-buying experience for our customers – borrowers, lenders, and loan officers,” said Michael Kolbrener, chief technology officer of PromonTech. “Partnering with Optimal Blue streamlines the application process by offering our clients real-time access to the most accurate product eligibility and pricing information.”

ABOUT PROMONTORY MORTGAGEPATH
Headquartered in New York, Promontory MortgagePath was founded by Gene Ludwig and Bruce Witherell, the former U.S. Comptroller of the Currency and chief operating officer of Freddie Mac, respectively. The company has two main operating divisions: PromonTech, its Denver-based technology arm, and Promontory Fulfillment Services. PromonTech is a FinTech hybrid – that is, a technology company, led by seasoned banking and mortgage executives. Its digital solutions are designed by talented technologists and mortgage experts, working collaboratively to eliminate pain points and enhance the customer experience. Promontory Fulfillment Services offers end-to-end white-label mortgage fulfillment services for banks, mortgage banks and private investors and is located in Danbury, Conn. Promontory MortgagePath is the winner of the 2018 HW Tech100™ award and the 2018 Progress in Lending Innovations award.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Mutual clients immediately gain efficiencies in pricing, committing, and trading Freddie Mac loans —

Optimal Blue, the leading secondary marketing automation platform and largest online exchange for whole loan trading, announced today the completion of integration with Freddie Mac’s Loan Selling AdvisorSM application programming interface. By connecting the two platforms in real-time, Optimal Blue has enabled significant workflow efficiencies for its clients by fully automating the process of pricing Freddie Mac loans and securing Freddie Mac commitments.

The planning for this highly demanded interface began months ago, guided by the initial goal of bringing additional operational improvements to Freddie Mac sellers and servicers that utilize Optimal Blue’s innovative whole loan trading platform, Resitrader. Available immediately to all Resitrader clients without the burden of time-consuming system upgrades, this integration enables users to seamlessly acquire Freddie Mac pricing data and facilitates comparisons against alternative executions such as bulk bids. Additionally, this advanced integration enables the automated commitment of Freddie Mac loans by returning trade confirmations directly back to the Resitrader user, thus eliminating the need to utilize multiple systems to conduct a single transaction.

“Optimal Blue’s integration enables me to swiftly compare live quotes and complete pricing from Freddie Mac against all of my execution options,” explained Anthony Bruschi, Director, Capital Markets Trade Desk at New Penn Financial. “Additionally, I am able to commit all loans with Freddie Mac efficiently and accurately without ever having to leave the Resitrader system.”

Now that Freddie Mac’s Loan Selling AdvisorSM has been integrated with Optimal Blue’s Resitrader, the company has turned its attention toward leveraging this automation with the other solutions in its enterprise secondary marketing platform. Optimal Blue’s next phases will enable Freddie Mac pricing and commitment integrations with its hedge advisory and market-leading product and pricing solutions. In doing so, Optimal Blue will provide an efficient, end-to-end user experience for loan officers and secondary professionals conducting business with Freddie Mac.

“Optimal Blue is completely aligned with Freddie Mac’s commitment to deliver compelling innovations to our joint clients,” said Bob Brandt, Vice President of Marketing and Alliances at Optimal Blue. “Our end-to-end pricing and commitment integration between the Resitrader platform and Freddie Mac’s Loan Selling AdvisorSM is a perfect representation of this, bringing first-to-market innovations to our clients to further facilitate automated transactions between the buyers and sellers of mortgage loans through our Digital Mortgage Marketplace.”

ABOUT FREDDIE MAC
Freddie Mac makes home possible for millions of families and individuals by providing mortgage capital to lenders. Since our creation by Congress in 1970, we’ve made housing more accessible and affordable for homebuyers and renters in communities nationwide. We are building a better housing finance system for homebuyers, renters, lenders and taxpayers. Learn more at FreddieMac.com, Twitter @FreddieMac and Freddie Mac’s blog.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Secondary marketing APIs further enhance Calyx Path’s LOS experience —

Calyx Software and Optimal Blue today announced the completion of the integration between Path, Calyx’s cloud-based, dynamic mortgage loan origination software (LOS), and Optimal Blue’s industry-leading product eligibility and pricing engine.

Optimal Blue’s robust secondary marketing APIs deliver accurate, real-time pricing information to the technology solutions their clients rely upon throughout the mortgage loan process. As the first LOS platform to integrate with Optimal Blue’s APIs, Calyx Path now provides immediate access to accurate and compliant product, eligibility, and pricing information at the point of sale — increasing efficiency in the loan life cycle and minimizing the potential for error.

“We are thrilled that Calyx has selected Optimal Blue to enhance the Calyx Path user experience,” said Bob Brandt, Vice President of Marketing and Alliances at Optimal Blue. “Both organizations have an established legacy in the industry, founded on a commitment of continuous innovation. The real-time integration we have just completed couldn’t exemplify that commitment any better.”

Bob Dougherty, Executive Vice President of Business Development at Calyx Software, added, “We’re excited that Path is the first LOS to implement Optimal Blue’s APIs. The ability to price loans using the industry’s leading product and pricing engine streamlines the mortgage process for our originator clients and their borrowers.”

ABOUT CALYX SOFTWARE
Calyx Software is a provider of innovative solutions to help streamline and simplify all phases of the loan process. The company’s loan origination software offerings include Point, PointCentral and Path for banks, credit unions, mortgage bankers and brokers; INK-it, a secure electronic signature solution; WebCaster, a website development tool; and Zip, the most affordable, easy-to-use loan interview conveniently accessible to borrowers via a personalized URL. For more information call (800) 362-2599 or visit www.calyxsoftware.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR CALYX SOFTWARE
Jessica Ruiz-Krout
Campbell Lewis Communications
(212) 995-8058
jessica@campbelllewis.com

— Combination expands network of buyers and sellers supporting $750 billion of transactions —

Today, Optimal Blue announced the acquisition of Resitrader, creating the mortgage industry’s largest mortgage loan trading platform. With the addition of Resitrader, Optimal Blue now supports $750 billion of transactions each year across its Digital Mortgage Marketplace, including nearly $600 billion of rate locks processed through its product and pricing engine and more than $150 billion of transactions through its hedging solution.

Since its founding in 2015, Resitrader has focused on bringing automation and transparency to the spot market for mortgage loans. Resitrader’s interactive trading environment enables buyers, sellers, and their advisors to transact in real time using an auction process and replaces the widely-used method of exchanging bid tapes via email. The solution also helps traders optimize executions by supporting shadow-bidding, the posting of axes, chat-based communication, and color reports. Resitrader has achieved remarkable success with its trading platform over the past year, recording a 400% increase in transactions.

“Two years ago, Optimal Blue set out to build a Digital Mortgage Marketplace that facilitates transactions between originators, investors, and the providers both use. This acquisition is another key step in that journey,” explained Scott Happ, CEO of Optimal Blue. “Resitrader is the clear market leader in bringing efficiency, transparency, and security to a critical and expanding segment of the mortgage market, and we are excited to offer this innovative solution to our clients.”

By making Resitrader available to Optimal Blue customers, the company expects a major expansion in trading volume over the next year. The platform will be integrated with Optimal Blue’s hedging solution and substantially expand the company’s capabilities in the bulk bid market, an execution widely used by lenders employing a mandatory delivery strategy. More than 50 buyers are already active on the platform and over 150 sellers are expected on the platform by year end. Additionally, Optimal Blue will seek to expand third party relationships with hedge advisors and whole loan traders needing access to the bulk market. John Ardy, CEO of Resitrader, said “We are thrilled to join an organization that shares our vision of creating the industry’s premier platform for trading mortgage loans.” He added, “With Optimal Blue’s backing, I expect Resitrader to continue its rapid growth, bringing depth and breadth to the market.”

The company is proud to share that John Ardy, Seever Sulaiman, CIO of Resitrader, and the entire Resitrader team joined Optimal Blue upon close of the transaction. According to Happ, “John and Seever are proven innovators and bring considerable experience in building trading platforms to our team. There is no limit to what we can do together.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

Finastra has integrated Optimal Blue into its Fusion MortgagebotPOS solution, enabling banks and credit unions to provide mortgage applicants with Optimal Blue’s live pricing searches, via any point-of-sale channel. The addition of Optimal Blue to MortgagebotPOS furthers Finastra’s relationship with the enterprise secondary marketing automation vendor, which already integrates with the Fusion MortgagebotLOS loan origination platform.

“Finastra is committed to developing an ecosystem of innovation, and working with companies like Optimal Blue helps us deliver the full value of our solutions to our clients,” said Mike Dionne, Senior Vice President, Community Markets, Finastra. “By expanding our relationship with Optimal Blue, we are giving mortgage lenders that use our point-of-sale platform seamless access to market-leading enterprise lending services, including product and pricing.”

As a leading provider of secondary marketing automation and services to the mortgage industry, Optimal Blue’s solutions enable thousands of lenders to easily implement, manage, and execute sophisticated product and pricing strategies focused on increasing competitiveness and creating new efficiencies. By directly embedding Optimal Blue’s broad portfolio of REST APIs into its mortgage origination solutions, Finastra is able to fully leverage the capabilities of Optimal Blue, providing joint clients real-time access to compliant product and pricing content throughout the Fusion Mortgagebot solutions.

“We are thrilled to mark a new chapter of collaboration with Finastra by extending the use of our APIs into the Fusion Mortgagebot platform,” explained Bob Brandt, Vice President of Marketing & Alliances at Optimal Blue. “This highly-anticipated integration vastly improves the user experience and uniquely positions our joint clients to create substantial new efficiencies throughout the entire loan life cycle.”

Fusion MortgagebotPOS is a web-based solution that allows lenders to receive accurate, qualified applications through every point-of-sale channel: consumer-direct via the internet, in the branch or call center, or through professional loan officers. As a cloud-based solution, borrowers have the option of completing an application in one channel or moving seamlessly between channels, depending on their needs and preferences. This web‐based technology allows users to explore rates, fees and products; complete an application in minutes; get instant approvals; and receive immediate online disclosures – anywhere they have internet access.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR FINASTRA
Patrick Kilhaney
Public & Analyst Relations Manager
(917) 286-1053
patrick.kilhaney@finastra.com

— Exemplifying commitment to client-focused product development and functional depth —

These are certainly exciting times in the mortgage industry. The industry has experienced a massive influx of mortgage technology solutions in the past several years and the pace of innovation has greatly increased. Never before have mortgage lenders been provided with as many digital alternatives to automate their mortgage process.

The fast pace of innovation and technology adoption across the industry coupled with heightened competitive pressure for originations, is driving today’s mortgage lenders to expect more from the providers they choose to partner with. Lenders have quickly ascertained that the next level of value and sustained competitive advantage requires functionally deep solutions that are continually enhanced to address their specific needs and objectives.

“In today’s landscape, lenders are searching for new ways to stay competitive and do more with less,” explained Brandon White, Secondary Marketing Supervisor at Affiliated Bank. “To accomplish that, innovative lenders are partnering with vendors that offer functional depth and are committed to extensive innovation. Optimal Blue has been the trusted partner we’ve embedded across our business to provide that competitive edge.”

In light of the industry’s new reality, Optimal Blue has invested heavily in the expansion of the features and functionality available through its enterprise secondary marketing solution. Surrounding core capabilities with a powerful and robust feature set not only differentiates Optimal Blue from other providers, but – more importantly – enables their client base to further enhance their already sophisticated secondary marketing strategies and sustain their competitive edge. Additionally, by leveraging ideas and direct feedback drawn from product design client workgroups as well as direct input sessions with many more, Optimal Blue can validate the impact and value of new offerings and enhancements before they are introduced to the marketplace.

“Optimal Blue is fortunate to have productive, long-term partnerships with some of the industry’s most innovative mortgage lenders, firms that are leading the industry with their focus on using workflow automation to drive efficiency,” explained Scott Happ, Chief Executive Officer of Optimal Blue. “Automating complex secondary marketing functions is of particular interest to our clients, and we are thrilled with their reaction to a number of groundbreaking workflow automation features we’ve recently developed.”

Optimal Blue’s recent product innovations exemplify the company’s ongoing commitment to client-focused product development and market-leading functional depth across its platform. Designed and developed around core themes originating from its clients – Transparency, Granularity, and Personalization – the following are just three of the recent innovations available to Optimal Blue clients at no additional cost:

1. Transparency: Compelling Margin Management & Revenue Visualizations
As the mortgage landscape becomes more competitive, today’s lenders constantly evaluate mark-ups, margins, and overall profitability to improve results. Until recently, lenders have done so by managing just a single data point, their total margin. With this powerful enhancement to Optimal Blue’s business intelligence solution, Enterprise Analytics, lenders can easily assess metrics associated to profitability by understanding the breakdown of margin revenue and how it trends over time. Through compelling, interactive visualizations, geographical heat maps, and more, lenders can analyze the effectiveness of origination strategies and view margin data at the loan level, or by branch, loan officer, product, business channel, and investor.

2. Granularity: Configurable & Automated Lock Management Policies
Optimal Blue clients constantly search for opportunities to fine-tune the overall efficiency of their operations to reduce costs and improve overall execution. A common high-impact area, one where even the most modest of improvements can produce material results, is the lock management process. With this enhancement, Optimal Blue greatly extends its lock management automation by enabling clients to achieve significant granularity with the post-lock policies that surround various changes occurring after the initial rate lock. For example, if the borrower profile changes after the initial rate lock and this new scenario requires a change, Optimal Blue now enables lenders to auto-accept unique post-lock changes based on embedded logic. Furthermore, if a financing scenario change requires a modification to the loan product offer, lenders can configure specific rate lock policies for each type of modification to enforce consistency across their organization. With this enhancement, Optimal Blue clients can easily establish highly sophisticated, granular lock policies and self-administer unique customizations to those policies over time as strategies change.

3. Personalization: Additional Product Type Filters to Easily Identify Specialty Products
Non-QM or Expanded Guideline products are a popular growth area for many Optimal Blue clients, and a substantial new system enhancement now allows lenders to better support customers with specialized needs. With this enhancement, Optimal Blue users are provided with new, powerful product filters that can be used to display the products and pricing most appropriate for specific borrower scenarios. Examples include loans designed for borrowers with alternative income, low credit scores, and low debt-to-income ratios. This user personalization not only improves sales efficiency, but it helps Optimal Blue clients close more loans by aligning specific borrower needs with the most appropriate financing alternatives.

Ultimately, the future is bright for the mortgage industry. Opportunities for further automation are everywhere, and compelling change can indeed lead to the next level of value and true competitive differentiation for participants. However, high-level automation for automation’s sake is not always the answer. Many times, the most impactful successes with automation are found in the details of the workflow and the specifics of a process. Optimal Blue’s client-focused product development and commitment to functional depth serves as a model for the industry and illustrates the considerable benefits of deeper, continuous automation for lenders.

This piece was originally featured on HousingWire.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Product loan comparisons embedded with real-time, compliant pricing now available —

Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, is proud to announce a game-changing innovation with Mortgage Coach, creator of comprehensive point-of-sale borrower conversion software. Through direct integration with Optimal Blue’s robust API platform, every Mortgage Coach application now seamlessly connects real-time, compliant product and pricing data with the compelling financial analyses Mortgage Coach is known for. Through this collaborative effort and newly expanded product offering, Mortgage Coach and Optimal Blue enhance their long-standing strategic partnership and take their industry value proposition to a whole new level.

“Without ever leaving the Mortgage Coach app on their mobile device, loan officers can create informative, side-by-side comparisons highlighting multiple loan programs and comprehensive pricing information in just seconds,” explained Bob Brandt, Vice President of Marketing & Strategic Alliances for Optimal Blue. “Combining the sophisticated product and pricing data at the heart of every mortgage transaction with a compelling user experience — and doing so whenever, wherever it matters most — is a game changer for the industry.”

The benefits are not exclusive to lenders and loan officers. Today’s consumers immerse themselves with the details behind major financial decisions and pride themselves on deeply understanding their alternatives. Mortgage financing is no exception. When provided with a comparative, in-depth analysis of the financial impact of their best financing alternatives in a highly consultative environment, consumers are more engaged with their loan officers and more likely to move forward with a loan.

“In today’s price compression marketplace, converting every prospect into a borrower is the most important aspect of achieving increased profits for mortgage lenders,” said Joe Puthur, President of Mortgage Coach. “This new innovation gives lenders the instantaneous benefit of earning more commitments at a lower cost of acquisition.”

Mortgage Coach, the company’s flagship platform, is the technology behind the Total Cost Analysis (TCA), a report that illustrates the long and short-term impact of any loan program on the borrower’s financial situation. The TCA incorporates real time rates, fees, closing costs, and program information and presents its findings using simple yet powerful graphical elements like charts and graphs. The TCA provides a level of clarity that is virtually impossible to achieve without the Mortgage Coach platform.

“The difference between using a TCA to explain mortgage options and using any other method is like the difference between having a film described to you versus watching it in high definition with Dolby sound,” explained Mike Hardwick, President of Churchill Mortgage. “Having been in partnership with Mortgage Coach and Optimal Blue for several years now, we’re happy to have helped thousands of borrowers make a better, more informed decision. These new capabilities will provide greater clarity, transparency, and confidence to any borrower – in a way that is faster for every loan professional.”

ABOUT MORTGAGE COACH
The Mortgage Coach suite of enterprise online and mobile applications enhance the conversation between the borrower, mortgage professional, and Realtor, enabling a confident mortgage decision. Thousands of banks and lenders rely on Mortgage Coach to turn borrower education into a competitive advantage. With Mortgage Coach technology, financial and real estate professionals provide clearly illustrated mortgage options with detailed financials, charts, video narration, and live updates on any device, ensuring an informed home loan choice. Learn more about how to add the power of Mortgage Coach to your lending platform by visiting www.mortgagecoach.com or contact sales@mortgagecoach.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR MORTGAGE COACH
Jeri Yoshida
Yosh Communications
(310) 651-0051
jeri@yoshcomm.com

— Milestone integration achieves real-time automation of pipeline management and rate locks —

Optimal Blue, the leading provider of secondary marketing automation and services to the mortgage industry, is proud to recognize enterprise SaaS digital mortgage solution leader, Capsilon, as its first strategic partner to complete certification with the highly anticipated Pipeline & Lock Management APIs. By debuting these innovative system-to-system API interfaces in the mortgage industry, Optimal Blue has enabled Capsilon’s digital mortgage platform to fully support the creation, management, registration, and locking of first-lien mortgages instantaneously with Optimal Blue. As a result of this advanced integration, a completed application and pre-approval are done in half the time of the traditional back-and-forth processes, empowering loan officers to be more competitive in today’s purchase market and win more business from real estate agents.

“Pipeline and rate lock management is a crucial step in the mortgage process and involves many parties, from the consumer to the loan officer, to the secondary marketing department,” explained Bob Brandt, Vice President of Marketing and Alliances at Optimal Blue. “In exposing Optimal Blue’s industry-first pipeline and lock automation functionality to leading point-of-sale experiences like that of Capsilon, we have taken a major step forward to eliminate traditional inefficiencies and advance the industry’s digital mortgage agenda.”

Just one year ago, Optimal Blue released its first set of API transactions as part of a groundbreaking initiative to knock down the traditional vendor integration barriers that have held the mortgage industry back. This approach aimed to enable Optimal Blue clients to integrate real-time, compliant product and pricing data with the leading mortgage technology systems they rely upon throughout the loan life cycle, and further automate key functions like pipeline management, rate locks, and more. Since that first release, Optimal Blue’s robust partner ecosystem has experienced substantial growth, integrating more than 45 mortgage technology vendors and driving millions of transactions each month.

In addition to the Pipeline & Lock Management APIs, Capsilon has thoroughly leveraged Optimal Blue’s Scenario Pricing APIs throughout their digital mortgage platform. These APIs enable Capsilon to natively integrate the highly sophisticated product and pricing strategies of Optimal Blue clients into their captivating user experiences and workflow management capabilities. Optimal Blue’s Scenario Pricing APIs support both Best Execution Search Results and Complete Search Results methods for Capsilon, returning the loan officer’s best fit mortgage financing alternatives for every loan scenario supported by the lender in real time.

“We are thrilled to be the first industry partner to become certified on Optimal Blue’s powerful Pipeline & Lock Management APIs. This integration enables loan officers to do more of their day-to-day work within the intuitive and user-friendly Capsilon platform, helping them increase efficiency and more quickly convert leads into loans,” expressed Jim Obsitnik, Chief Operating Officer of Capsilon. “This is a collaboration of like-minded technology leaders that have consolidated best-of-breed solutions in the marketplace, ultimately providing a tremendous value to joint clients and the mortgage industry as a whole.”

ABOUT CAPSILON
Capsilon helps mortgage companies modernize the loan process, making it faster, easier and less costly. From loan application to closing, delivery and servicing, Capsilon’s platforms automate end-to-end process steps for dramatic improvements in speed, loan quality, compliance and borrower satisfaction. Capsilon’s digital mortgage platform minimizes risks and drastically reduces manual labor, improving the experience for every user who touches the loan, and delivering an average customer ROI of 300-500%. Capsilon’s enterprise SaaS solutions are used by more than 160 of the mortgage industry’s most innovative companies, including three of the 10 largest U.S. residential mortgage lenders. 15% of all mortgages in the U.S. touch Capsilon’s systems and in 2017, $400B in mortgage loans went through Capsilon’s platform. The company is headquartered in San Francisco and has more than 450 employees worldwide.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR CAPSILON
Karie Stern
PR & Marketing Communications
(415) 608-9195
karie.stern@capsilon.com

— Expanded capabilities significantly enhance social media oversight solution —

Leading provider of secondary marketing automation and services in the mortgage industry, Optimal Blue, announced today the launch of real-time social media compliance monitoring – the subsequent phase of its unique and leading-edge service to address the growing industry need to monitor social and digital media communications within a regulatory framework. This release of fully-automated monitoring functionality complements the current compliance auditing capabilities by providing a thorough solution set to seamlessly manage the inherent compliance risks associated with the rapid growth of social media usage in the mortgage industry.

The new real-time monitoring functionality is unlike any other service being offered in the mortgage space today. Relevant mortgage ‘trigger terms’ are built in to the Optimal Blue platform enabling the system to crawl the internet in search of potential infractions across corporate digital properties or a loan officer’s social networking profile. Customized trigger terms can also be added for specific organizational needs. When identified, an automated alert is delivered in real time to encourage quick resolution and remediation, lowering compliance risk and limiting reputational damage.

“In today’s social media landscape, it is imperative to take a proactive approach,” explained Scott Happ, CEO of Optimal Blue. “By introducing a comprehensive monitoring module, clients can easily detect and resolve issues before they become costly. This also creates a phenomenal opportunity to train staff and loan officers regarding the compliance responsibilities related to social and digital media.”

Originators looking to create an efficient and scalable social media monitoring program value Optimal Blue’s social media compliance system because it enables them to combine periodic audits with ongoing monitoring. Additionally, the system delivers comprehensive trend reports and provides users with valuable insights into social media risk factors. “The Optimal Blue social media platform has completely altered the way we manage our loan officer’s social activity,” said Laura Kardow, Director of Compliance with Open Mortgage, LLC. “The addition of monitoring to an already progressive audits program has created more transparency into digital risk assessment and allows us to address any potential issues – immediately.”

For additional information on maintaining compliance and your corporate reputation while promoting the use of social media to grow business, Optimal Blue has developed a resource titled, “Monitoring Your Employees’ Social Media Activity.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

In 2016, Optimal Blue made a strategic decision to an open its platform to third-party systems by building a series of APIs designed to provide comprehensive access to system data and workflow functionality. Several factors drove this strategy, including the notion that while loan pricing information must be consumed by a myriad of systems, customers prefer to maintain a single implementation of product eligibility and pricing data. A second factor was the growing interest by third-party applications in embedding product eligibility, pricing data, and secondary marketing workflows. And finally, the digital mortgage movement and demand for greater information transparency was increasing the need to present consistent, real-time product and price data throughout the consumer engagement process. Now, roughly one year after Optimal Blue released its first transaction sets, the company finds itself at the center of a large and growing ecosystem of mortgage technology providers that rely on Optimal Blue APIs.

More than forty vendors have integrated with Optimal Blue’s API platform, offering a wide variety of services to the company’s customers, including solutions for customer relationship management, marketing, point-of-sale, mobile, loan origination, and lead generation. Now, for the first time, Optimal Blue clients can confidently rely on a single source of accurate pricing to power an array of systems. Hundreds of Optimal Blue clients are taking advantage of the connectivity that now exists between the product and pricing data they maintain within the Optimal Blue platform and connected vendors.

“Optimal Blue is fast becoming a utility for the industry now that our customers can simply plug their price data into nearly any technology solution,” explained Scott Happ, CEO of Optimal Blue.

Through its RESTful API platform, Optimal Blue supports a growing variety of transactions including product eligibility, complete price results, and locking. Because third-party applications are all connected using Optimal Blue’s common API framework, product eligibility and pricing is handled consistently by each application and APR calculations, payment disclosures, and mortgage insurance quotes are always correct. To ensure third-party applications comply with data and connectivity standards, Optimal Blue maintains a rigorous vendor certification process.

The success of Optimal Blue’s API initiative has been bolstered by the industry’s growing interest in bringing price transparency to consumer interactions. Today, nearly all consumers begin the mortgage loan process online and have come to expect on-demand, transparent, and consistent information. These evolving consumer expectations paired with the industry’s highly competitive environment are causing a rush by originators to adopt digital capabilities. In the process, originators must grapple with how to integrate digital mortgage technologies, deliver information to the consumer in a real-time and compliant manner, and ensure consumers have a consistent experience across channels and throughout the origination process.

Optimal Blue ‘s ecosystem of API-connected vendors provides a solution for originators wishing to bring price consistency and transparency to their entire mortgage process. Clients are using these third-party vendor connections to jumpstart their entry into the digital mortgage arena and are realizing significant operational and compliance benefits from using Optimal Blue as a single source for loan pricing.

“In creating a platform supporting third-party applications, Optimal Blue has crushed the barrier to the digital mortgage,” added Happ. “By connecting virtually every vendor in the digital mortgage space to the Optimal Blue platform, we have paved the way for originators to join the digital mortgage movement.”

Looking forward, Optimal Blue intends to extend the success of its API initiative by aggressively adding transactions supporting an even deeper integration of data and workflows. Currently in development are a set of transactions that will support advanced lock desk functionality, including re-locks, lock extensions, worst case pricing, and change requests.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Fifth consecutive recognition as a technology leader in the housing economy —

Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, was recently named to HousingWire’s HW Tech100™ for the fifth consecutive year. The HW Tech100 takes a broad focus approach to innovative technology across the U.S. housing economy, spanning real estate to mortgage lending and servicing, as well as investments, recognizing industry leaders in a new, unique, and powerful way.

As explained by HousingWire’s Online Editor, Caroline Basile, “These companies provide innovative solutions and are moving the housing finance industry forward as technology rapidly changes how the landscape operates.” Since 2002, Optimal Blue has been a pioneer of mortgage technology innovation – known to provide the scale and experience that many in the industry rely upon for results every day.

Thousands of leading originators, investors, and providers rely on Optimal Blue’s technology and together, create a unique, multi-sided network referred to as the Digital Mortgage Marketplace. Through this single, unified technology and value-added services platform, originators can automate their entire secondary marketing operation, from content through commitment, while investors are empowered with network access and an array of compliance and business intelligence tools. By providing innovative mortgage technology firms with API-based access to the Digital Mortgage Marketplace, Optimal Blue has connected virtually every vendor in the digital mortgage space.

“Optimal Blue supports an extensive ecosystem of digital mortgage providers and has helped bring positive change to the industry by reducing the barriers to collaboration,” explained Scott Happ, CEO of Optimal Blue. “What an honor to be a part of this incredible revolution, and to be recognized as a technology leader in the HW Tech100. Together, we are helping move our industry forward.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Custom integration gives consumers a real-time experience when shopping for a loan —

SoftVu announced today that the company has chosen to leverage Optimal Blue’s powerful API to integrate robust product eligibility and pricing data into their unique technology platform. This highly-anticipated integration equips lenders with accurate and compliant rate quotes at an integral point of the homebuying cycle, providing a much-improved experience for consumers that begin the mortgage process online. Access to this comprehensive pricing data also significantly improves lead conversion.

“Typically, when a consumer starts thinking about moving, they go to a search engine, and poke around to get an idea of mortgage rates,” explained Nick Peeples, VP, SeniorVu Engineering. “They’re trying to determine what they can afford. Our integration with Optimal Blue allows SoftVu to enhance the consumer experience by providing a real-time tool that they can interact with which instantaneously provides them with the most accurate information.”

This integrative tool is the first of its kind for online mortgage consumers and lenders. It reduces the amount of time both parties spend going through the loan process online.

“Consumers have set a high bar for today’s online mortgage lenders,” said Bob Brandt, Vice President of Marketing & Alliances for Optimal Blue. “Online mortgage lenders have certainly seen consumer engagement and conversion rates improve when they combine modern online interfaces with full pricing transparency and scenario pricing capabilities. By fully integrating with Optimal Blue’s API, SoftVu enables consumers to interactively adjust financing assumptions and make informed home-buying decisions with real-time, compliant, and highly personalized loan pricing at their fingertips.”

For additional information or to gain access to this custom integration, please contact SoftVu at (877) 611-0104 or info@softvu.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR SOFTVU
Valissa Smith
VP Strategic Communications
(913) 696-9700
valissa.smith@softvu.com

— Advanced APIs and robust pricing allow for various loan scenario comparisons —

Ignite Integrations Solutions, Inc., sister company to matchbox LLC., a leading custom development software company to the mortgage banking industry, has further enhanced their partnership with Optimal Blue, the industry’s predominant provider of secondary marketing automation through the creation of a custom Pricing Scenario Worksheet. Through this unique offering, originators can significantly enhance their customer interaction and experience. The custom-branded form leverages the Optimal Blue API to provide live, accurate product eligibility and pricing that is presented directly into an industry-leading LOS. Comprehensive results provide up to three loan scenarios side by side, which can consist of different products, terms, down payment information, and more.

The integration of robust product eligibility and pricing via Optimal Blue’s Enterprise Secondary Marketing Solution, working in tandem with a highly-advanced API built exclusively for scenario pricing, delivers instantaneous results that satisfy a borrower’s need for immediate selection. Customers of Ignite and Optimal Blue can run various scenarios simultaneously, pulling accurate pricing back into the loan scenario form and ultimately presenting real-time options to their borrowers each and every time.

“We are thrilled to further expand our relationship with Optimal Blue,” said Frank Fiore, Vice President of Ignite Integration Solutions, Inc. “The modern origination workflow requires real-time product eligibility and pricing at any time, from directly within the Loan Origination System. Through this integration, Ignite clients can work more efficiently and provide real-time loan structuring options directly out of the LOS. Side-by-side scenarios, decisioning, and a client-facing document that visualizes all available options work together as an innovative toolset that yields a win-win for originators and borrowers alike!”

This progression is a direct result of the API-first strategy that Optimal Blue is taking to better integrate with the leading technology and service providers used throughout the mortgage industry. “The assembly of our best-in-class API and accurate pricing, paired with the unique user interface that Ignite has pioneered, provides originators with the time-saving advantage to compare multiple options at once,” explained Chazz Huston, Strategic Alliances Manager at Optimal Blue. “Together, we have seamlessly simplified a once time-consuming and tedious process that required substantial effort. I foresee this type of partnership continuing to advance our industry.”

ABOUT IGNITE INTEGRATION SOLUTIONS, INC
Ignite Integration Solutions, Inc. is a custom software development partner to the mortgage industry. Its team is comprised of mortgage experts who provide the grass roots feedback on development requirements and experienced developers who have deep knowledge in mortgage integration capabilities. This combination of talent provides the foundation for state of the art mortgage technology innovation and development of products that support the industry. Ignite supports a full library of Encompass-based tools as well as a full complement of custom integration and development options for clients and vendors alike. For more information, please visit www.igniteintegrationsolutions.com or contact Frank Fiore at ffiore@igniteintegrationsolutions.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR MATCHBOX LLC
Frank Fiore
Vice President
(516) 802-7375
ffiore@igniteintegrationsolutions.com

— Data and analytics solutions offer valuable insights —

Optimal Blue has always been a data company. Founded in 2002, the company pioneered a variety of technology software solutions and eventually built a Digital Mortgage Marketplace that is now relied upon by thousands of originators, investors, and leading providers. In connecting these different parties through a single, unified technology and value-added services platform, the company did more than just automate secondary marketing — it evolved into a robust repository of data that provides critical insights into the mortgage loan process.

“We are uniquely positioned to provide data driven insights. That has a lot to do with our scale, as we are the largest industry marketplace of this type by a fair stretch,” explained Scott Happ, CEO of Optimal Blue.

Supporting the daily activity between buyers and sellers has positioned the company to see more than 200 million searches in a year and lock over $500 billion in loans. Optimal Blue now touches one out of every four loans being originated in the U.S., generating a huge volume of transactional data.

As part of its marketplace function, Optimal Blue’s platform ingests raw data from investors and translates that into actionable information for originators looking to achieve best execution pricing. Through price comparison tools, originators can achieve entirely new levels of awareness about how others are pricing in different markets, and how competitive their own pricing is. As a result, they gain visibility into what market niches present growth opportunities.

“It’s a hyper competitive market and different originators have different strengths,” Happ said. “Say you want to offer FHA low-FICO loans, or jumbos in Seattle – without a tool to determine how instantly competitive you are, it’s really difficult to execute on that strategy.”

Happ continued, “That’s why we have customers that are running hundreds of geo-specific searches every day to get a quick handle on how they should adjust pricing. It’s a very dynamic marketplace and our tools provide real time information at the loan scenario level.”

But originators are only one part of the equation since Optimal Blue also provides data solutions to investors. When Optimal Blue acquired Comergence in May 2017, it was the equivalent of pouring rocket fuel on a fire — providing a completely new set of data points around the 18,000+ firms that originate the majority of loans nationwide. That information provides location, number of loan officers, licensing and loan production data for Optimal Blue’s investor clients.

“Comergence is a great fit with Optimal Blue because they offer services to the same investor base that we work with,” Happ explained. “Providing an investor with real-time insights into an originator’s profile allows for a more targeted sales strategy while ensuring low risk relationships.”

Gathering data is one thing, translating it into actionable insights is a different, more complex challenge. Last year, Optimal Blue worked with Microsoft to deploy a powerful business intelligence platform. This sophisticated visualization tool helps Optimal Blue make data understandable and meaningful to originators.

“One of the historical challenges with data solutions is that they necessitate additional resources or people who can slice and dice that data, but not all originators employ data scientists to help with analytics,” Happ said. “We built a tool to help originators visualize information – it really democratizes data! The Optimal Blue solution is available to anyone that wants a better understanding of what is happening within their operation.”

With an ever-growing volume of mortgage data, Optimal Blue continues to find new ways to leverage that information for originators and investors, with several innovations ready for release in the next few months.

“We have one foot in the marketplace, facilitating transactions, and another in data,” Happ said. “Our goal is to figure out how to package that information and make it a valuable resource for the mortgage industry.”

This piece was originally featured on HousingWire.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Leading API platform powers the industry’s largest ecosystem —

In a world fueled by technological advancements, it is no surprise that the “digital movement” has taken over the mortgage industry. Today, nearly all consumers begin the mortgage loan process online and have come to expect on-demand, transparent, consistent information at the immediate point of need.

These evolving consumer expectations paired with the industry’s highly competitive environment are causing a rush by originators to adopt digital capabilities. In the process, originators must grapple with how to integrate digital mortgage technologies, deliver information to the consumer in a real-time compliant manner, and ensure consumers have a consistent experience across channels and throughout the origination process.

To address these needs, Optimal Blue supports a wide array of third-party applications used in the digital mortgage process that enable originators to connect the product and pricing data within the Optimal Blue System with over 25 vendors. Now, for the first time, originators can rely on a single platform to power their digital pricing presentation, including CRM, mobile, point-of-sale, and marketing.

Because these applications are all connected using Optimal Blue’s common API framework, product eligibility and pricing is handled consistently by each application and APR calculations, payment disclosures, and mortgage insurance quotes are always correct. To ensure third-party applications comply with data and connectivity standards, Optimal Blue maintains a rigorous vendor certification process.

“By creating a platform supporting third-party applications, Optimal Blue has crushed the barrier to the digital mortgage,” said Scott Happ, CEO of Optimal Blue. “By connecting virtually every vendor in the digital mortgage space to the Optimal Blue platform, we have paved the way for originators to join the digital mortgage movement.”

Optimal Blue supports a wide variety of transactions for vendor partners through its API platform, including product eligibility, complete price results, and locking. Since the API platform was announced nine months ago, more than 70 clients have subscribed.

To further support the use of Optimal Blue as a single source for product eligibility and pricing data, the company has also invested heavily in integrating with LOS and lead generation sites, and now has a Quick Quote solution allowing originators to easily embed live price quotes on their website or mobile application.

With Quick Quote, an originator can provide live, personalized, and compliant pricing to borrowers visiting a lender’s website or to loan officers through a mobile-enabled link.

“The ability to quote accurate pricing with a mobile device empowers the loan officer to develop and maintain relationships outside of the office,” said Sue Baker, vice president of product at Optimal Blue. “Not only do they remain competitive, but they build a solid foundation to transition the consumer through the application process – electronically and compliantly.”

Originators can control what products and pricing are returned in the Quick Quote solution through configuration settings.

The digital mortgage wave has caught the imagination of our industry and has spawned innovative technology providers. At the same time, rapidly changing consumer preferences are pressing originators to become more transparent, responsive, and consistent throughout the mortgage origination process.

To help originators grapple with the growing array of technology choices and address consumer needs, Optimal Blue now supports the largest ecosystem of digital mortgage providers in the industry with an advanced API platform connecting third-party applications to Optimal Blue’s network. Clients are using these third-party applications along with native solutions like Quick Quote to jumpstart their entry into the digital mortgage arena, and are realizing operational and compliance benefits from using Optimal Blue as a single source for loan pricing.

This piece was originally featured on HousingWire.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Drives originator success With powerful business intelligence solution and expansions to API platform —

Secondary marketing automation and services provider Optimal Blue recently introduced an advanced data visualization tool and significant expansions to its highly-advanced application programming interface (API) platform. These innovations align with Optimal Blue’s commitment to develop best-in-class solutions that increase the competitiveness of their clients, enable sustainable operational efficiencies, and break down traditional integration barriers with the mortgage technology providers they rely upon.

With Optimal Blue’s Enterprise Analytics, originators finally have an intuitive and convenient centralized reporting mechanism to quickly and efficiently gather information for better decision-making. Originators can measure and compare expectations against their results to accurately determine if performance is truly aligned with organizational goals. Secondary marketing managers can also benchmark their business channels to easily compare lock volume by product type, loan purpose, note rates, FICO score and more.

“The Enterprise Analytics platform is a concise, integrated solution that breaks unnecessary dependency on database and reporting resources, putting the organization in the driver’s seat to nimbly adapt to driving market forces, and optimize profitability and expansion,” explained Richard Martin, assistant vice president of HomeStreet Bank. “The framework offers dynamic, customizable, and exportable dashboard solutions for every layer of management.”

Trends in change requests and lock volume are apparent and can be easily tracked, so decision makers can clearly identify and understand the behavior behind company numbers. Originators can utilize this valuable information to determine if their profit margins are sufficient to cover operational costs or if mark-ups should be created, if additional training should be provided to sales team individuals, or if other actions need to be taken.

“Enterprise Analytics provides the crucial business insight that our clients need to more rapidly solve problems, seize opportunities, and drive success. We’ve also expanded our API product lineup, allowing clients to further integrate highly-advanced APIs into their unique business processes,” said Bob Brandt, vice president of marketing and alliances at Optimal Blue. “This elevated data transparency and availability are fundamental components in our strategic product initiative.”

The recent expansion of Optimal Blue’s API platform is yet another innovation pioneered to set the technology standard for the mortgage industry. This expanded suite of API offerings provides originators with full listing search results, best execution search results, pipeline and lock management. Users can easily create, update, and retrieve loans, and seamlessly retrieve, filter, and sort pipelines. Additionally, the API features a built-in capability to register loans, request locks, and automatically accept locks.

Clients have experienced enormous success by creatively leveraging these APIs to automate dynamic marketing campaigns, advertise corporate rates, perform accurate and fast borrower-specific searches, and more. The expanded API suite has also encouraged customers to leverage mobile apps and online portals, allowing them to take control of the entire user experience, from start to finish.

“Through our API integration, Mace Innovations has the power of Optimal Blue with added flexibility,” explained Chris Mace, president and founder. “We now have a comprehensive complement of data and a modern, intuitive technology platform to transfer additional data points and custom fields – all of which helps eradicate the obstacles that have historically hindered innovation within our industry.”

As the fintech landscape continues to change, Optimal Blue resolves to stay in the forefront as an industry leader. By providing comprehensive insight into real-time, loan-level metrics and exposing new channels to coherently source accurate data throughout the loan lifecycle, Optimal Blue proves that there is no limit to what can be achieved through innovation.

This piece was originally featured on HousingWire.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Company releases Enterprise Analytics, an innovative business intelligence solution for secondary marketing leaders —

Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, announces the launch of Enterprise Analytics. This powerful business intelligence and data visualization tool represents the latest innovation in its best-in-class Enterprise Secondary Marketing Solution.

Enterprise Analytics provides secondary marketing leaders with full visibility into lock activity and change requests, including lock extensions. Transactional lock data can be monitored in near real-time, allowing users to understand trends and monitor activity at the product, channel, branch, and loan officer level. With captivating reports, interactive dashboards, and extensive drill-down features, Enterprise Analytics delivers the insights business leaders need to optimize their operations.

“Optimal Blue has a major commitment to building business intelligence tools for our customers, and the release of Enterprise Analytics represents a major step on that journey,” said Scott Happ, CEO of Optimal Blue. “By giving users instant access to the business metrics that matter most, this innovative solution will help customers rapidly solve problems and seize opportunities.”

By combining lock data and pricing details with powerful visualizations, Enterprise Analytics provides business intelligence that is truly actionable. As stated by Sheryl Teague, Senior Product Manager at Optimal Blue, “Enterprise Analytics is powered by an industry-leading business intelligence engine, designed to take full advantage of Optimal Blue’s robust data warehouse. Originators now have the essential functionality to easily monitor and react to changes in market conditions, product mixes, and loan activity.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Significant speed, accuracy, and compliance advantages achieved throughout the lending process —

Optimal Blue has experienced incredible growth in the past year by offering a unique, end-to-end secondary marketing automation solution for originators. Optimal Blue automates the entire secondary marketing operation — from content through commitment — which has created an entirely new mortgage technology category in the marketplace.

“Secondary marketing is an enterprise-wide function that touches every aspect of the mortgage lending process, from lead generation through application, closing, and delivery,” said Bob Brandt, vice president of marketing and alliances at Optimal Blue. “What makes Optimal Blue different is that, with one end-to-end system integrated tightly with the various systems our clients rely upon, we’ve taken a more holistic approach to automating secondary marketing that covers the full gamut of the lending process.”

Through a single, unified technology and value-added platform, Optimal Blue’s Enterprise Secondary Marketing Solution incorporates every critical secondary marketing function throughout the loan process in a user-friendly, feature-rich way, including:

CONTENT
Optimal Blue’s end-to-end platform replaces manual processes with real-time, automated ingestion of loan program and pricing data. Because content is fully automated for a wide array of investors, originators can quickly activate new investor relationships and self-configure mortgage loan programs with embedded investor guidelines and company policies, or by blending the best pricing available from multiple investors.

ELIGIBILITY AND PRICING
Optimal Blue’s platform renders real-time loan quotes by instantly evaluating up-to-date investor content, and also delivers best execution results that display all eligible products ranked by price. In addition, originators can control and track pricing exceptions as well as mortgage insurance integration, which enables borrowers to obtain accurate total loan cost information.

LOCKING
Replacing manual lock desk functions with automation provides an immediate boost to an originator’s efficiency, giving them the ability to initiate rate lock requests and receive instant lock confirmations through a highly configurable, auto-accept process. Automating the change request function allows lock desk personnel to allocate more time handling exceptions, which results in a reduction of errors and ensures a pipeline position that is always current.

PIPELINE RISK
With Optimal Blue’s Enterprise Secondary Marketing Solution, pipeline positions are updated with real-time market and lock data feeds, providing secondary marketing managers with continuous visibility into risk positions. The platform includes strong error examination routines, identifies eligibility problems as loan characteristics change, and leverages native investor content to generate precise, mark-to-market reports for managers, auditors, and regulatory authorities.

HEDGING
Optimal Blue enables risk managers to perform “what-if” analyses to understand how various actions affect their risk position, as well as model the P&L impact of market changes. Positions and market values are constantly updated, so potential hedging actions may be evaluated and positions modified at any time, allowing the secondary desk to react promptly to incoming locks or market changes. Additionally, it supports note rate hedging for those who sell forward commitments through the Fannie Mae and Freddie Mac cash window.

COMMITTING​​​​​​​
For originators that access the popular bulk bid market execution, automation helps streamline an otherwise tedious process. If system-to-system integration exists with the investor, committing can be initiated from within the Enterprise Secondary Marketing Solution once an execution is selected, resulting in substantial time and cost savings. Commitment automation also eliminates the need to reconcile two systems, reduces error rates and ultimately risk levels by enabling the offsetting of incoming locks more quickly.

BUSINESS INTELLIGENCE​​​​​​​
Secondary marketing managers are required to make quick, high-impact decisions but often lack access to the data and analytical tools necessary to operate effectively. To address this issue, Optimal Blue offers impressive business intelligence capabilities that provide instant access to broad data sets along with analytical tools that help users understand and evaluate opportunities. These systems also provide access to real-time production, performance and competitive data, as well as insight on competitive positioning and market share.

One of the most valued aspects of Optimal Blue’s Enterprise Secondary Marketing Solution extends well beyond the robust functionality. The API-first strategy of Optimal Blue led to the development of the industry’s first comprehensive RESTful API platform that supports automated product eligibility, pricing, lock desk and pipeline management integrations with the third-party technology providers the industry relies upon.

Optimal Blue clients can directly gain access to the company’s API library and develop an integration on their own, or they can choose from a library of turnkey APIs developed in partnership with a wealth of leading providers focused on lead generation, marketing, CRM, consumer-direct, point-of-sale (POS), loan origination (LOS), and more.

“Throughout the loan lifecycle, no matter what system is relied upon, the originator has the confidence that they are quoting accurate, compliant, and real-time product eligibility and pricing,” said Brandt. “With our robust API capabilities and the numerous leading mortgage technology vendors who have built to them, Optimal Blue is breaking down the integration barriers that have held back the industry.”

Optimal Blue has pioneered the full range of capabilities required to offer true, end-to-end secondary marketing automation with the emergence of its Enterprise Secondary Marketing Solution. Early adopters report significant efficiency and profitability improvements, all imperative in the compliance-critical, competitive environment in which we operate today.

This piece was originally featured on HousingWire.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— APIs built exclusively for scenario pricing, pipeline and lock management, expanded LOS integration —

Optimal Blue, leading provider of secondary marketing automation and services in the mortgage industry, recently launched the second phase of the company’s highly-advanced, best-in-class Application Programming Interface (API). The company’s API solution now includes a host of new client and vendor capabilities, including scenario pricing and locking, as well as functionality and enhancements built directly into one of the industry’s most widely-used LOS platforms.

This expanded suite of API offerings will provide full listing search results, best execution search results and unprecedented pipeline and lock management. Users can not only create, update, and retrieve loans, but they can also seamlessly retrieve, filter, and sort pipelines. Additionally, the ability to register loans, request locks, and automatically accept locks is built into the API.

This expansion of the API’s lock automation also powers mobile applications, loan officer portals, broker portals, and consumer portals.

“We take pride in providing originators with the ability to price using the industry’s premier product eligibility and pricing engine,” said Scott Happ, CEO of Optimal Blue. “Now, originators can lock their loans just as easily and faster than ever before. For existing clients, this will allow further integration of the API into their loan application process, resulting in a streamlined and simplified workflow.”

“After experiencing the success that our customers and third-party providers had with our first suite of API offerings, we were eager to release the next set into production,” said Erin Wester, Senior Product Manager at Optimal Blue. “Now, the possibilities of our APIs reach far beyond scenario pricing. We are providing opportunities for our customers to engage their customers and their internal users in whatever solution or UI/UX they desire – all the way through the initial lock of a loan.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— The company continues to refine secondary market automation for lenders —

Optimal Blue’s significant investment in developing and deploying comprehensive secondary market automation propelled the company’s growth in the first half of 2017, netting a 21% increase in new clients.

The company released a number of new enhancements to its end-to-end technology this year, including a market share analytics solution, a business intelligence tool and a social media compliance solution.

It also launched capabilities that integrate mortgage technology systems across the industry. Through its highly scalable API interface platform, lenders can easily integrate compliant product and pricing content with the leading third-party technology and service providers they rely upon for lead generation, CRM, consumer-direct, mobile, LOS and more.

With Optimal Blue solutions, lenders can automate their entire secondary marketing function and interact seamlessly with the industry’s largest network of leading investors, all through a single, unified platform.

“The competitive mortgage industry landscape comes with numerous complex challenges, and our goal is to enable customers to manage and conquer those challenges as simply and as efficiently as possible,” said Scott Happ, CEO of Optimal Blue.

Optimal Blue’s Digital Mortgage Marketplace connects originators, investors and providers and the company continues to forge strategic partnerships with other mortgage tech providers, such as Roostify and Easy Mortgage Apps. In May, Optimal Blue announced its acquisition of Comergence, a provider of due diligence automation and ongoing surveillance services.

“Optimal Blue and Comergence are well-aligned around our principal mission of facilitating transactions between buyers and sellers of loans,” Happ said. “Comergence solutions help build trust and confidence among marketplace participants by verifying third-party compliance in real-time, a capability unmatched in the industry.”

The Comergence acquisition was one more milestone in the company’s ultimate two-pronged mission: to enable originators to automate their entire secondary marketing operation, from content through commitment; while enabling investors and leading providers to accelerate the loan origination process by leveraging automated data exchange, streamlined value delivery, robust innovations and actionable business intelligence.

The market response to Optimal Blue’s development and acquisition of cutting-edge solutions had been dramatic, with record customer growth and adoption this year. The company’s Digital Mortgage Marketplace already touches one of every four mortgage loans in the U.S., and Optimal Blue is poised to continue that growth with its commitment to innovation.

“I am thrilled to welcome so many new customers to Optimal Blue, and I’m equally honored that they’ve entrusted our secondary marketing solutions to further automate their operation and successfully accomplish their technology and business goals,” Happ said.

This piece was originally featured on HousingWire.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— System automates entire secondary marketing process; includes major innovation supporting hedge with mandatory cash commitments —

Optimal Blue LLC, leading provider of secondary marketing automation and services in the mortgage industry, recently announced the introduction of an unprecedented new Enterprise Secondary Marketing Solution for credit unions. This new solution includes an industry first – a note rate hedging module specifically designed to support how credit unions sell loans to the GSEs.

Credit unions that sell directly to Fannie Mae and Freddie Mac can now take advantage of this new offering that combines Optimal Blue’s best-in-class secondary marketing automation, product eligibility and pricing engine, and note rate hedging, as well as the bespoke features needed to offer credit union members a more competitive product lineup.

Among the platform’s unique features – designed specifically with credit unions and their members in mind – are instantaneous and highly-accurate eligibility and pricing, a real-time pricing and commitment integration with e, advanced automation that eliminates the tedium and potential risks of manual spreadsheets, and significant fiscal risk-minimalization through focused pipeline hedge capabilities.

“This is an innovative new enterprise solution that for the first time, fully supports the unique challenges that credit unions face in their day-to-day approach and processes,” Said Scott Happ, CEO of Optimal Blue. “Rather than using a patchwork of systems and manual methods, credit union executives can now automate the entire secondary marketing process, resulting in significant efficiency and profitability improvements.”

For additional details on the elements, functionality, and effect of an Enterprise Secondary Marketing Solution for credit unions and the digital mortgage market, Optimal Blue has developed a resource titled Enterprise Secondary Marketing Solutions: Automating Content to Commitment and Everything In Between. Read White Paper.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Optimal Blue’s intelligent trade blotter enables easy modeling and trade execution; draws high praise from clients —

The comprehensive pipeline risk management and hedging capabilities of Optimal Blue’s Enterprise Secondary Marketing Solution just got better. Today the company has unveiled a highly-advanced trade blotter feature that empowers its clients to easily model coverage and execute trades, leverage a streamlined workflow for associating longs/shorts, and benefit from enhanced business intelligence capabilities.

The functionality is garnering rave reviews from Optimal Blue clients. They have noticed a significant increase in efficiencies as related to modeling, adding, lifting and rolling coverage, as well as the planning and executing of trades.

“It is great to be able to see what someone has modeled, rather than relying on screen shots or word of mouth,” said Patrick Ruybal, Risk Management Specialist at All Western Mortgage. Ruybal further explained that his team enjoys being able to set up buy/offers as first-in, first-out, stating “The dealers have gone this route, and we prefer to remain in line with our dealers and lift coverage as needed by order of trade date, based upon the security.”

Another bonus, Ruybal adds, is the ability to lift from multiple dealers at once for the same security. “Optimal Blue’s trade blotter has saved considerable time in this process and reduced the manual task of working within spreadsheets. Our team is free to allocate that much needed time elsewhere.”

Zalman Zwiebel, Secondary Market Director at Ark Mortgage, said that leveraging this feature has dramatically increased efficiency. “What I love most is when I have multiple trades at the same time. I am now able to enter all data at once as opposed to previously entering data separately,” Zwiebel said.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Building a more trusted mortgage marketplace —

Optimal Blue, operator of the mortgage industry’s digital marketplace and provider of comprehensive secondary marketing solutions, announced today that it has acquired Comergence Compliance.

Comergence is the leading provider of third-party oversight solutions in the mortgage industry. Founded in 2008, Comergence provides an array of third-party originator (TPO), appraiser, and social media risk management solutions that verify third-party compliance in real-time, a capability unmatched in the industry. Comergence has been widely recognized by the industry for its innovations in due diligence automation and ongoing surveillance services.

“We are thrilled to welcome Comergence to the Optimal Blue family and we are looking forward to extending their network management platform to our customers,” said Scott Happ, CEO of Optimal Blue. “Comergence solutions help build trust and confidence among marketplace participants by verifying third-party compliance in real-time, a capability unmatched in the industry.”

“We provide the best due diligence and ongoing surveillance services in the industry,” noted Greg Schroeder, President of Comergence. “We believe that by being part of Optimal Blue we can bring the benefits of our technology and expertise to an even larger segment of the mortgage marketplace.”

Michael Stallings, Executive Vice President of Comergence said, “Recent Comergence innovations, including an analytics tool to help account executives identify new TPO opportunities and a breakthrough solution for social media risk monitoring, strongly complement Optimal Blue’s existing product offering.”

“Optimal Blue and Comergence are well-aligned around our principal mission of facilitating transactions between buyers and sellers of loans,” added Scott Happ. “We are very pleased that Greg, Michael, and the entire Comergence team will be joining Optimal Blue as we execute our shared growth plans.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— APIs enable clients and technology partners to connect pricing data; available now —

Recently at the MBA Technology conference in Chicago, Optimal Blue – the leading provider of product eligibility and pricing services and operator of the mortgage industry’s digital marketplace – unveiled its new Application Programming Interface (API) initiative. The first deliverables available through Optimal Blue’s new API platform, allow secure access to pricing for eligible products for both consumer direct and loan officer implementations. The APIs may be used by customers who wish to integrate product and pricing data with proprietary website, mobile, or point-of-sale solutions, and by vendor partners whose solutions are enhanced through the integration of originator-specific price data for eligible products.

Through this API initiative, a core element of Optimal Blue’s strategy, the company will enable an ecosystem of third party developers serving Optimal Blue customers. Scott Happ, CEO of Optimal Blue, stated, “Our goal is to support integration through contemporary and best-in-class API technology, with any third party or in-house system that our customers may choose to deploy.” Several vendors have already agreed to utilize the APIs with an eye toward demonstrating functionality at Optimal Blue’s 2017 Client Conference.

Optimal Blue’s API products leverage Microsoft Azure’s API management platform. In accordance with the company’s newly adopted API-first strategy, the development team is already at work on the next set of APIs and expects to deliver locking and historical pricing functionality later this year. Sue Baker, VP of Product, explained, “While we are happy for customers to utilize the native Optimal Blue user interface, we are equally supportive of customers who would prefer to use third-party or proprietary systems whose UI/UX is supported by our API.”

Optimal Blue’s advanced API products include:

Best Execution Search Results: This API product supports scaled and streamlined product and pricing data to simplify display results directly to consumers.

Complete Search Results: This API product supports a richer data set and call library than the Consumer Direct product. The Full Results API allows for QM testing workflows, best price scenarios, as well as all eligible product scenarios. Subsequent calls for more information regarding product and pricing details, ineligible products, and lender fees are also supported.

During a recent beta period, interest in Optimal Blue’s API was strong, with several customers and vendor partners beginning implementation. Two top tier lenders began deployment, one for a Consumer Direct implementation and the other within a proprietary loan officer portal. “After five months of heroic effort by our API team, we are delighted by the support we are receiving from our most progressive customers,” said Erin Wester, product leader of Optimal Blue’s API initiative.

Vendor partners, all of whom serve Optimal Blue customers, have also expressed strong support for Optimal Blue’s API initiative. According to Bob Brandt, VP of Marketing and Alliances, “Our vendors are over the moon about this initiative because they understand that this will significantly empower them to both innovate and better serve our mutual customers.” The vendor partners who integrate with the company’s new API will be highlighted on the Optimal Blue API Developer Portal.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Breakthrough capability completes suite of competitive intelligence tools —

Recently at the MBA Technology conference in Chicago, Optimal Blue, the leading provider of product eligibility and pricing services for originators and operator of the mortgage industry’s digital marketplace, announced an industry first – a business intelligence tool providing real-time visibility into a lender’s market share. Market Share Insight provides lenders with the ability to review and analyze current and historical market share by lock request volume in comparison to all other lenders using the Optimal Blue platform. Lenders can track their ranking by metrics such as price, rate, loan amount, FICO and product type and can also compare changes in their volume against overall market performance. Market share can be evaluated over any time period based on MSA and loan attributes, and lenders can view results online or schedule reports for automatic delivery via email.

“The Optimal Blue customer base originates roughly one in four loans in the industry,” explained Scott Happ, CEO of Optimal Blue. “Market Share Insight provides a meaningful measure of a lender’s relative share in specific markets. Because of Optimal Blue’s broad market coverage, this capability is unique, enabling lenders to compare their lock activity to a significant cross section of the market for all loan types and lock scenarios. We are excited to deliver this powerful tool to our customers, and we are confident that it will help lenders optimize their volume and profitability.”

“The release of Market Share Insight is a gamechanger for those institutions looking to track real-time changes in their lock share percentage,” said Danny Earley, SVP of Revenue Optimization at PrimeLending. “Gone are the days of waiting on stale, lagged, funded data that does not provide an apples to apples comparison of loans locked in a similar timeframe. By combining real-time share with Optimal Blue’s Insight application, lenders can easily track the impact of targeted pricing moves on their share garnered.”

When paired with Optimal Blue’s popular Pricing Insight solution – used to benchmark retail pricing in real-time – lenders are equipped with an innovative and powerful toolkit to guide decision-making. Sheryl Teague, Product Manager for Optimal Blue, added, “With the launch of Market Share Insight, our inclusive suite of competitive intelligence tools cover all angles, from real-time to historical analytics. We are delighted to provide our customers with the capabilities needed to instantly evaluate the success of marketing, pricing, and growth strategies.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com