Home Buyers Marketing or HBM (also known as NexGen) is a business development and marketing company serving mortgage lenders and banks nationwide. HBM provides proprietary MLS Search, B2C Marketing, B2B marketing, coaching, training, and strategic business planning. HBM provides mortgage lenders with the opportunity to get to homebuyers prior to the point-of-sale, by providing white labeled MLS search engines for lenders. HBM will leverage the Optimal Blue Scenario Pricing API to pull real-time product eligibility and pricing during the consumer MLS shopping experience.
For more information, see Introduction to Optimal Blue & HBM Home Services API Integration.