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Optimal Blue Launches API and Business Intelligence Solutions

Optimal Blue Launches New API Initiative
API’s Enable Customers and Technology Partners to Connect Pricing Data; Available Now

PLANO, TX — Recently at the MBA Technology conference in Chicago, Optimal Blue – the leading provider of product eligibility and pricing services and operator of the mortgage industry’s digital marketplace – unveiled its new Application Programming Interface (API) initiative. The first deliverables available through Optimal Blue’s new API platform, allow secure access to pricing for eligible products for both consumer direct and loan officer implementations. The APIs may be used by customers who wish to integrate product and pricing data with proprietary website, mobile, or point-of-sale solutions, and by vendor partners whose solutions are enhanced through the integration of originator-specific price data for eligible products.

Through this API initiative, a core element of Optimal Blue’s strategy, the company will enable an ecosystem of third party developers serving Optimal Blue customers. Scott Happ, CEO of Optimal Blue, stated, “Our goal is to support integration through contemporary and best-in-class API technology, with any third party or in-house system that our customers may choose to deploy.” Several vendors have already agreed to utilize the APIs with an eye toward demonstrating functionality at Optimal Blue’s 2017 Client Conference.

Optimal Blue’s API products leverage Microsoft Azure’s API management platform. In accordance with the company’s newly adopted API-first strategy, the development team is already at work on the next set of APIs and expects to deliver locking and historical pricing functionality later this year. Sue Baker, VP of Product, explained, “While we are happy for customers to utilize the native Optimal Blue user interface, we are equally supportive of customers who would prefer to use third-party or proprietary systems whose UI/UX is supported by our API.”

Optimal Blue’s advanced API products include:

– Best Execution Search Results: This API product supports scaled and streamlined product and pricing data to simplify display results directly to consumers.

– Complete Search Results: This API product supports a richer data set and call library than the Consumer Direct product. The Full Results API allows for QM testing workflows, best price scenarios, as well as all eligible product scenarios. Subsequent calls for more information regarding product and pricing details, ineligible products, and lender fees are also supported.

During a recent beta period, interest in Optimal Blue’s API was strong, with several customers and vendor partners beginning implementation. Two top tier lenders began deployment, one for a Consumer Direct implementation and the other within a proprietary loan officer portal. “After five months of heroic effort by our API team, we are delighted by the support we are receiving from our most progressive customers,” said Erin Wester, product leader of Optimal Blue’s API initiative.

Vendor partners, all of whom serve Optimal Blue customers, have also expressed strong support for Optimal Blue’s API initiative. According to Bob Brandt, VP of Marketing and Alliances, “Our vendors are over the moon about this initiative because they understand that this will significantly empower them to both innovate and better serve our mutual customers.” The vendor partners who integrate with the company’s new API will be highlighted on the Optimal Blue API Developer Portal.

Optimal Blue Launches Market Share Analytics Solution
Breakthrough capability completes suite of competitive intelligence tools; Available Now.

PLANO, TX — Recently at the MBA Technology conference in Chicago, Optimal Blue, the leading provider of product eligibility and pricing services for originators and operator of the mortgage industry’s digital marketplace, announced an industry first – a business intelligence tool providing real-time visibility into a lender’s market share. Market Share Insight provides lenders with the ability to review and analyze current and historical market share by lock request volume in comparison to all other lenders using the Optimal Blue platform. Lenders can track their ranking by metrics such as price, rate, loan amount, FICO and product type and can also compare changes in their volume against overall market performance. Market share can be evaluated over any time period based on MSA and loan attributes, and lenders can view results online or schedule reports for automatic delivery via email.

“The Optimal Blue customer base originates roughly one in four loans in the industry,” explained Scott Happ, CEO of Optimal Blue. “Market Share Insight provides a meaningful measure of a lender’s relative share in specific markets. Because of Optimal Blue’s broad market coverage, this capability is unique, enabling lenders to compare their lock activity to a significant cross section of the market for all loan types and lock scenarios. We are excited to deliver this powerful tool to our customers, and we are confident that it will help lenders optimize their volume and profitability.”

“The release of Market Share Insight is a gamechanger for those institutions looking to track real-time changes in their lock share percentage,” said Danny Earley, SVP of Revenue Optimization at PrimeLending. “Gone are the days of waiting on stale, lagged, funded data that does not provide an apples to apples comparison of loans locked in a similar timeframe. By combining real-time share with Optimal Blue’s Insight application, lenders can easily track the impact of targeted pricing moves on their share garnered.”

When paired with Optimal Blue’s popular Pricing Insight solution – used to benchmark retail pricing in real-time – lenders are equipped with an innovative and powerful toolkit to guide decision-making. Sheryl Teague, Product Manager for Optimal Blue, added, “With the launch of Market Share Insight, our inclusive suite of competitive intelligence tools cover all angles, from real-time to historical analytics. We are delighted to provide our customers with the capabilities needed to instantly evaluate the success of marketing, pricing, and growth strategies.”


Bob Brandt
Vice President, Marketing & Alliances
(972) 781-0200