Optimal Blue, the leading provider of secondary marketing solutions and actionable data services in the mortgage industry, recently collaborated with the Federal Reserve Bank of St. Louis to enable the real-time distribution of Optimal Blue Mortgage Market Indices™ (OBMMI™) on the Federal Reserve Economic Data (FRED) platform. This addition of timely mortgage data is another step forward in Optimal Blue’s ongoing commitment to make its proprietary rate indices more easily accessible to a broader market segment.

FRED, created and maintained by the Research Department at the Federal Reserve Bank of St. Louis, is a free online database consisting of hundreds of thousands of economic data time series from scores of national, international, public, and private sources. The inclusion of granular and accurate indices that depict the daily movement of mortgage rates provides lenders, investors, researchers, and economists with an unprecedented level of daily insight into observed transaction activity, as well as greater visibility into key drivers of mortgage pricing. Together, Optimal Blue and FRED now provide a new and unique access point to this valuable data.

“As the only transaction-based set of mortgage rates available to the industry and beyond, OBMMI establishes transparency beyond what is offered by lenders to what is actually being locked by consumers across 35% of all mortgage transactions nationwide,” explained Rick Allen, Vice President of Business Transformation at Optimal Blue. “Our new collaboration with FRED enables Optimal Blue to deliver this near real-time visibility to even more recipients that are thoroughly invested in this data.”

OBMMI was created by Optimal Blue to provide mortgage and finance professionals and consumers alike with greater visibility into how key credit factors impact mortgage pricing. Based on actual locked rates, each of the sixteen mortgage rate indices are developed around the most popular mortgage loan products and the primary credit-related attributes that impact mortgage pricing. OBMMI can be compared through compelling, interactive, and configurable visualizations to provide an unprecedented level of daily insight into mortgage rate trends.

“Our signature economic database known as FRED provides our users around the globe with the economic data they need—anytime, anywhere they need it,” said Maria A. Arias, FRED Data Engineer at the Federal Reserve Bank of St. Louis. Allen concluded, “We believe the addition of OBMMI as an economic data series on FRED will assist thousands of users to better understand mortgage rate movements and important dynamics across the evolving mortgage landscape.”

###

PRESS CONTACT FOR THE FEDERAL RESERVE BANK OF ST. LOUIS
Laura Taylor
(314) 313-4613
laura.taylor@stls.frb.org

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

Indices provide granular and accurate data to daily movement of mortgage rates

Optimal Blue, a leading provider of secondary marketing solutions and actionable data services in the mortgage industry, recently announced the completion of integration with Nasdaq’s Contributor API (CAPI), which enables the real-time distribution of Optimal Blue Mortgage Market Indices™ (OBMMI™) on Nasdaq’s Global Index Data Service℠ (GIDS) platform.

Individuals who closely monitor the U.S. economy understand the strong correlation between the performance of the housing industry and the overall economy. For that reason, the availability of granular and accurate indices that depict the daily movement of mortgage rates provides a great benefit to the investing public. Optimal Blue’s timely indices offer substantial visibility into some of the critical drivers of mortgage pricing and trends over time for all GIDS data recipients, at no additional cost.

“We are thrilled to announce the availability of OBMMI on the Nasdaq platform,” said Scott Happ, CEO of Optimal Blue. “OBMMI are uniquely positioned to provide unparalleled transparency into mortgage rates and this partnership enables Optimal Blue to deliver additional visibility into these key market metrics to even more financial services professionals—that’s a win for all involved.”

OBMMI was created by Optimal Blue to provide mortgage and finance professionals and consumers alike with greater visibility into how key credit factors impact mortgage pricing. Based on actual locked rates with consumers across 35% of all mortgage transactions nationwide, OBMMI are a compilation of sixteen mortgage rate indices developed around the most popular mortgage loan products and the primary credit-related attributes that impact mortgage pricing. These unique and granular indices provide an unprecedented level of daily insight into mortgage rate trends—the most comprehensive, accurate, and timely analysis of pricing ever conducted in the mortgage industry.

“Nasdaq is dedicated to bringing transparency throughout the financial ecosystem, including through our Global Index Data Service (GIDS),” explained Oliver Albers, Senior Vice President and Head of Data with Nasdaq’s Global Information Services. “The addition of mortgage rate indices known as OBMMI on GIDS provides additional clarity to an important asset class.”

Nasdaq GIDS provides data recipients, either directly or through a third-party distributor, the opportunity to reduce network, administrative, and data center costs through one connected ecosystem, rather than multiple data feeds. More than 700 firms—including all major market data vendors, market exchanges, sell-side banks, buy-side firms, trade automation providers, and financial web portals—receive real-time data feeds from Nasdaq GIDS and distribute to financial industry participants around the globe.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, announced today an integration with Own Up. By integrating their home financing platform with Optimal Blue’s advanced product eligibility and pricing APIs, Own Up is now able to seamlessly return all possible mortgage options across multiple lender partners, thereby optimizing the home shopping experience for borrowers.

This unique partnership allows Own Up to leverage data for the purpose of helping borrowers secure mortgage financing options from a network of lenders that specifically match to their qualifications. This new approach to shopping for and securing a mortgage enables today’s consumer to not only find the mortgage they deserve on their own terms, but also empowers lenders to connect with targeted borrowers in a cost-effective manner.

“The real estate industry is experiencing a massive technological change,” explained Mike Tassone, Co-Founder & Chief Operating Officer of Own Up. “This makes partnerships like the one we have built with Optimal Blue incredibly important. Our integration provides Own Up customers with access to more data and enhances our connectivity with lenders so that we can create a modern mortgage experience for consumers, simplifying their lives and resulting in better financial outcomes.”

In addition to effectively engaging and prequalifying prospective borrowers, the seamless integration allows Own Up to better serve mortgage lenders in their pursuit to originate more loans and improve profitability.

“Optimal Blue is excited to partner with Own Up, and together, create a seamless solution for more borrowers to connect with more lenders,” said Chazz Huston, Strategic Alliances Manager at Optimal Blue. “Pairing their service with our highly accurate product eligibility and pricing is just another step forward in satisfying the growing digital demand across the industry.”

ABOUT OWN UP
Own Up is a technology company that is changing the way consumers shop for and secure a mortgage by empowering consumers with customized data, personalized advice, and unprecedented access to mortgage lenders. Own Up has created a modern home financing experience for borrowers that leads to better financial outcomes and reduces anxiety, while also increasing loan volume and profitability for our lender partners. For more information, visit www.ownup.com.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR OWN UP
Mike Tassone
Co-Founder & Chief Operating Officer
(857) 600-1420
mike@ownup.com

— Advanced integration delivers compliant, real-time mortgage comparisons —

Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, announced today the integration of MBS Highway’s mortgage market data and analytics platform. Through direct integration with Optimal Blue’s full suite of product eligibility and pricing APIs, MBS Highway’s advisor platform now seamlessly enables real-time, compliant, and personalized scenario comparison pricing, initiating an insightful and high-conversion mortgage loan process.

By integrating with Optimal Blue’s modernized APIs, MBS Highway advisors can simultaneously present product eligibility and variable rate comparisons for all loan programs – without ever having to leave the MBS Highway platform. Increasing the availability of program options creates a unique one-stop-shopping experience that positions MBS Highway as a transparent resource, leading to more referrals and higher application conversion rates.

“In today’s competitive marketplace, it’s very important to convert as many potential clients into an application as possible,” explained Avi Habib, Chief Operating Officer at MBS Highway. “Our clients will be able to pull in the most accurate pricing data directly from Optimal Blue, providing consumers all the possibilities of homeownership.”

“Optimal Blue’s partnership with MBS Highway gives mutual clients a competitive advantage under any market conditions,” said Chazz Huston, Strategic Alliances Manager at Optimal Blue. “The ability to quickly provide all possible and circumstantial rates is necessary to moving the application process forward.”

ABOUT MBS HIGHWAY
MBS Highway is a communication tool that will help you improve your batting average and turn more conversations into applications. There are various tools within MBS Highway that will help you show your customers and referral partners that you are a true advisor and an expert in the mortgage industry. In today’s constantly changing mortgage environment, it’s crucial that you stay ahead of these changes and your competition, so you stop losing out on loans! You’ll have the ability to generate Real Estate reports for every county in the US, with historical and forecasted rates of appreciation, so you can show your client the financial opportunity that exists in purchasing a home. Show your borrower easily and clearly which loan option is truly the best for them based on their specific situation. Become your Realtor’s go-to referral source by being able to show their customers the missed financial opportunity by delaying their purchase. Be a debt manager for past clients by showing them how you will be able to restructure their debt to reduce overall monthly payments and drive refinance business. Create short, engaging content for social media to drive referral business and keep you top of mind with customers as a trusted expert in the mortgage world.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR MBS HIGHWAY
Avi Habib
COO
(732) 526-7900
avi@mbshighway.com

— Integration builds on legacy of disruptive secondary marketing automation and sets stage for significant ongoing enhancements —

Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, announced today the completion of a “lights-out” integration between its comprehensive hedge advisory and loan trading platforms. The announcement exemplifies Optimal Blue’s ongoing commitment to provide enterprise, end-to-end automation through superior technology with functional depth.

The only one of its kind, this real-time integration uses a library of proprietary APIs to seamlessly automate vital functions within the secondary marketing process that to date, have been increasingly complex and resource intensive. Further, the two-way integration builds on the advanced workflow automation that is already established within the Optimal Blue platform.

For years, Optimal Blue clients have recognized the significant competitive advantage of a seamless integration between the company’s flagship product eligibility and pricing and hedge advisory platforms by automatically updating the hedge position based on loans locked in the product eligibility and pricing engine. The new and highly anticipated “lights-out” integration between the hedge analytics and trading platform takes it a step further by fully automating the feed of loans that are “ready-to-sell” and returning post-trade updates to sync hedge positions in real time.

“We are thrilled to deliver this next generation of automation to our clients,” said John Ardy, Vice President of Resitrader by Optimal Blue. “More than half of our clients have already transitioned to the integrated platform and those that remain will be migrated over the next several months.” Optimal Blue anticipates monthly trading volumes to exceed $5 billion upon completion of client onboarding.

Optimal Blue views this integration as the foundation for several significant innovations and ongoing enhancements, like the use of proprietary machine learning algorithms to assist buyers and sellers optimize their trading strategies, as well as a fully automated “lights-out” loan execution to deliver a full roundtrip automation experience linking buyers and sellers. In addition, Optimal Blue is pursuing the expansion of axe posting for CRA, non-QM, and Jumbo transactions.

“There is considerable value in a unified technology platform,” explained Scott Happ, CEO of Optimal Blue. “This integration provides further transparency into whole loan transactions and delivers the connectivity, efficiency, and liquidity necessary to thrive in today’s competitive environment.”

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Integration modernizes MLS property specific listings with accurate, compliant pricing —

Optimal Blue,the leading provider of secondary marketing automation and services in the mortgage industry, announced today the integration certification of RatePlug. Through direct integration with Optimal Blue’s real-time product eligibility and pricing API, RatePlug’s proprietary mortgage marketing platform now seamlessly delivers compliant scenario pricing and connects today’s real estate agents, lenders, and homebuyers via participating Multiple Listing Services (MLS).

Optimal Blue’s advanced RESTful API endpoints enable RatePlug to provide property specific affordability calculations with over 70 MLS partnerships. This comprehensive pairing of technology brings mortgage transparency to the homebuying process and creates a unique, fully compliant flow of mortgage data between the MLS platforms that active agents, their lender partners, and homebuyers rely on daily to transact home purchases.

“We are excited to afford our audience of +800,000 real estate agents the ability to share real-time mortgage payment options directly to homebuyers that are actively searching for a home,” explained Brad Springer, President of RatePlug. “Any lender focused on purchase originations will recognize that this is an incredible opportunity to not only build deeper agent relationships, but to encourage more digital pre-approvals and write more loan applications.”

The RatePlug MLS footprint, coupled with Optimal Blue’s industry-leading product eligibility and pricing, sets the gold standard for MLS listing promotions and broadens the scope of opportunity for those shopping for affordable mortgage payments. The integration also creates additional marketing opportunities for lenders, such as ‘total monthly cost to own’ flyers and search results for special financing programs.

“Our partnership with RatePlug is unique in that it ties an MLS property listing to a borrower’s personalized profile,” said Chazz Huston, Manager of Strategic Alliances at Optimal Blue. “This integration exhibits another great example of leveraging Optimal Blue’s API technology to create a high-impact experience for lenders and their realtor partners alike, as well as today’s homebuyer.”

ABOUT RATEPLUG
RatePlug is the nation’s leading mortgage technology that is integrated directly into Multiple Listing Service platforms. Providing over 800,000 Agents and their homebuyers with real time mortgage information, including a digital pre-approval process, specific to every property they view. Realtors benefit from this technology as it has been shown to accelerate the speed of the transaction by upwards of 15%. Lenders benefit by having their information compliantly shared by their Agent’s with each and every homebuyer they work with, which increases capture rate and ultimately generates more purchase volumes. The RatePlug Program also includes an automated flyer system, and transactional alerts. To learn more about us, visit our site at RatePlug.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR RATEPLUG
Brad Springer
President
(630) 848-1335
brad.springer@rateplug.com

— Robust integration brings compliant pricing to cloud-based digital mortgage lending platform —

Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, announced today the certification of multiple integrations with Blue Sage Solutions’ sophisticated, multi-channel digital lending platform. Through seamless integrations with Optimal Blue’s product eligibility and pricing platform, Blue Sage now enables wholesale, correspondent, and retail lenders to receive real-time, compliant pricing scenarios regardless of their business channel.

Enabled through Optimal Blue’s highly unique and advanced RESTful API endpoints, these integrations provide “lights-out” automation for any type of lender to deliver a modern, timely and personalized experience that meets the expectations of today’s mortgage consumer while improving transparency. Without ever leaving the Blue Sage Solutions platform, loan officers can easily generate individual scenarios, quickly launch an application, and lock the loan when appropriate. The integration also streamlines the mortgage process, enhances loan officer productivity, and reduces costs along the way.

“Partnering with an industry leader like Optimal Blue is an opportunity to drive mortgage process automation through our combined, best-of-breed technologies and resources,” explained Joe Langner, CEO of Blue Sage Solutions. “Because Blue Sage handles multiple loan channels, this integration delivers the right information to today’s borrowers at the right time in the loan process and does it for a wider range of lenders than competing mortgage platforms. Our partnership also reflects Blue Sage’s steadfast commitment to ongoing innovation, modernizing the mortgage process through lights-out technology.”

“We are proud to announce the certification of multiple pricing and lock integrations across the Blue Sage Solutions platform,” said Bob Brandt, Vice President of Marketing and Alliances at Optimal Blue. “Our partnership with Blue Sage furthers our goal of system-to-system automation with the industry’s leading solutions, bringing a single source of pricing for every client and user, across every system.”

ABOUT BLUE SAGE SOLUTIONS
Blue Sage is an innovative, cloud-based digital lending platform for retail, wholesale and correspondent lenders that provides a superior lending experience for every borrower. The company’s technology is 100% browser-based and provides end-to-end functionality for the entire lending and fulfillment process, regardless of channel. All Blue Sage solutions include mobile applications and are delivered through a secure, fully managed cloud service. The company’s technology was developed over the past four years by the founders of Palisades Technology Partners, developers of Impact, the first end-to-end web-based loan platform which was used by five of the 10 largest U.S. originators. Blue Sage Solutions is headquartered in Englewood Cliffs, New Jersey.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR BLUE SAGE SOLUTIONS
Mike Murray
Strategic Vantage Marketing & Public Relations
(240) 498-0863
mikemurray@strategicvantage.com

— Enables lenders to bring price consistency and transparency to the entire mortgage process —

Tavant, a leading digital products and solutions company for the consumer lending industry, today announced the next level of integration between Tavant VΞLOX, its AI-powered digital lending platform, and Optimal Blue’s industry-leading product eligibility and pricing engine.

The upgraded integration creates new efficiencies throughout the loan lifecycle and quickly converts leads into loans. The integration of VΞLOX with Optimal Blue’s real-time Scenario Pricing API provides immediate access to accurate and compliant product, eligibility, and pricing information at the point of sale — maximizing efficiency in the loan life cycle while minimizing the potential for error.

Tavant VΞLOX brings a best-in-class, fully personalized user experience through any business channel while removing significant costs from the loan origination process. The platform facilitates a single, integrated, hierarchical view of the entire loan pipeline and provides lenders with the ability to drive the lending process seamlessly.

Together, the companies provide loan originators the ability for multi-system product and pricing distribution to offer borrowers a more personalized and customized exchange. Additionally, the integration reduces the amount of manual intervention, raising process efficiency and data accuracy across the supported loan process.

“We are delighted about our partnership with Optimal Blue. By leveraging Optimal Blue’s pricing and lock automation, Tavant has taken a major step towards eliminating traditional inefficiencies and advancing the industry’s digital mortgage agenda,” said Hassan Rashid, CRO, Tavant.

“The real-time integration between Optimal Blue’s product eligibility and pricing engine and Tavant’s VΞLOX platform is a great example of how modern, yet disparate systems can interact as one and deliver a better user experience and new efficiencies,” explained Bob Brandt, Vice President of Marketing and Alliances at Optimal Blue. “The partnership between our organizations will continue to grow and remain focused on creating a better loan process for our mutual clients.”

ABOUT TAVANT
Headquartered in Santa Clara, California, Tavant is a digital products and platforms company that provides impactful results to its customers across North America, Europe, and Asia-Pacific. Founded in 2000, the company employs over 2500 people and is a recognized top employer. Tavant is creating an AI-powered intelligent lending enterprise by reimagining customer experiences, driving operational efficiencies and improving collaboration. Find Tavant on LinkedIn and Twitter.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR TAVANT
Vibhor Mishra
(408) 519-5400
press@tavant.com

— Industry-first API enables seamless, system-to-system integrations for investors —

Optimal Blue’s digital loan trading platform, Resitrader, announced today the launch of the first in a series of robust APIs designed to create a “lights-out” integration with investors’ in-house systems and automate critical functions throughout the digital loan trading process. The first of its kind, this comprehensive API allows the investor to connect directly to the Resitrader marketplace and effortlessly automate pricing, offer pick-up, bid tape retrieval, bid placement and return, seller assignment, trade confirmation, and commitment.

Designed specifically for innovative investors operating at scale with an existing trading technology platform in place, the “lights-out” APIs embed and trigger the market-leading capabilities of Resitrader without requiring the investor to ever leave their own in-house systems.

The investor is able to actively engage with Resitrader’s digital loan trading marketplace and hundreds of participating buyers and sellers, significantly increasing productivity without the prerequisite of training on a new platform. They can monitor deal flow in real time as the systems communicate directly on pricing and trading, and benefit from the speed, accuracy, and scalability provided.

Sellers benefit as well, in the form of speed of response, accuracy, and the ability to reallocate most of their time to making more informed execution decisions.

“The Resitrader APIs are another step forward as we create an open architecture that links buyers and sellers across the Optimal Blue platform,” explained Scott Happ, CEO of Optimal Blue. “Our hedge advisory clients, as well as those that self-hedge or use another hedge provider, will benefit from this new technology as we continue to pursue our goal of serving all clients and vendors across the secondary market.”

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Consumers and industry professionals gain insights into key product and credit risk factors that impact nationwide mortgage pricing —

Optimal Blue, operator of the mortgage industry’s leading secondary marketing automation platform, announced today the release of its latest market innovation – Optimal Blue Mortgage Market Indices or OBMMI. Created to provide consumers and mortgage professionals with greater visibility into key drivers of mortgage pricing, OBMMI provide an unprecedented level of daily insight into observed mortgage transactions. Based on actual locked rates with consumers across more than 30% of all mortgage transactions nationwide, OBMMI provide the most comprehensive, accurate, timely, and interactive analysis of pricing ever conducted in the mortgage industry.

Scott Happ, CEO of Optimal Blue said, “This is an important milestone in Optimal Blue’s transformation from a pricing engine to a digital mortgage marketplace. We are uniquely positioned to introduce these new benchmarks and trust they will be of value to a broad range of participants looking for transaction-based mortgage price data.”

In this groundbreaking inaugural release of OBMMI, Optimal Blue provides multiple mortgage rate indices developed around the most popular mortgage loan products and specific borrower attributes. Each of the sixteen mortgage indices are represented with the national average of mortgage rates locked by consumers each day and include the change from the previous day. Indices can be compared through compelling interactive and configurable visualizations. For example, users can easily select pre-defined or custom time periods to isolate specific market movements or illustrate unique trends, such as the well documented jumbo-conventional spread inversion that currently exists.

“For close to two decades, Optimal Blue has led the mortgage industry with pricing automation technology designed to facilitate transactions between consumers and lenders,” explained Bob Brandt, VP of Marketing and Strategic Alliances at Optimal Blue. “Complete with the industry’s largest product and pricing library and backed by an unparalleled commitment to accuracy, Optimal Blue’s platform ensures that consumers are presented with the best-fit financing alternatives and that lenders consistently deliver the best price. OBMMI will help both audiences better understand trends and pricing in the mortgage market.”

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— The company’s PPE network now includes more than 2,000 clients —

Over the last two years, Optimal Blue has strategically acquired several companies, built an extensive API network, and invested heavily in automation and technology with one goal in mind: to create an entirely automated secondary marketing ecosystem for mortgage originators and investors, as well as the technology providers they rely upon every day.

Those efforts have established Optimal Blue’s product and pricing as the mortgage industry’s system of record — from leads at the beginning of the process to hedging and selling into the secondary market — approximately one of every three mortgages is facilitated by the company’s Digital Mortgage Marketplace.

Optimal Blue’s recent acquisition of LoanLogics’ PPE business unit, LoanDecisions, is just the latest in a series of strategic buys, including its purchase of Comergence in 2017 and Resitrader earlier this year.

Comergence enables Optimal Blue to offer a wide array of comprehensive due diligence and oversight capabilities, while the acquisition of Resitrader assets created the industry’s largest digital loan trading platform, allowing Optimal Blue to support more than $750 billion in transactions across its marketplace.

With the LoanDecisions acquisition marking the beginning of what seems to be a consolidation trend in the PPE space, Optimal Blue has expanded the reach of its PPE network to a client count exceeding 2,000+.

These customers are already in the process of migrating to the Optimal Blue PPE and the company will continue to expand its partnership with LoanLogics to automate correspondent loan transactions.

Essential to all of this innovation is Optimal Blue’s expanding universe of APIs, created over the last 18 months by a dedicated team of developers. The company has more than 50 customers using their APIs directly, with more than 40 vendors providing solutions that allow originators and investors to build a custom set of solutions that maximize opportunity at every critical inflection point throughout the mortgage process.

Originators are using Optimal Blue APIs for best execution product and pricing, loan and pipeline management, configuration, search results, and lock management, while investors are leveraging them for counter party oversight, NMLS verification, historical production, prospect marketing, compliance questionnaires, and FHA performance scores.

In September, Optimal Blue launched the latest in its series, a set of post-lock management APIs that enable users to easily incorporate worse case evaluations, change request submissions, and historical pricing for any loan or scenario.

Erin Wester, senior product manager at Optimal Blue, explained how the new post-lock APIs fit into the company’s initiative to fully automate everything within the Optimal Blue user interface via an API.

“We took a look at the API products we have today and some common use cases — how our clients are using them,” explained Wester. “With the post-lock APIs, users can now execute searches, create and manage loans, and submit lock requests. You can lock and register the loan through our APIs.”

The new offerings include APIs for change requests and APIs related to historical pricing results. The latter allows searching for a loan ID with a desired date and time, or even searching for a specific scenario based on a certain date and time.

Optimal Blue also recently introduced a direct data access option for its business intelligence suite, which provides users with a robust data that contains an extremely granular history of every change that has taken place within the Optimal Blue platform — including who requested a change and when, who accepted it, who denied it, etc.

The direct data access option lets users connect internal data warehouses, support custom analytics, and uniquely integrate to any in-house visualization solution. This includes data visualizations on locking analytics and change request analytics. For example, users will be able to see how many times a lock desk is having to touch a loan, as well as average cost and days per lock extension.

“The direct data access product is an automated way for the user to gain access to their organization’s unique raw data and run their own in-house, custom analytics,” Wester said. “This competitive and actionable insight is then reported to internal data warehouse solutions within the institution, opening the door for any mortgage professional to quantify and transform operational data into an advantageous asset.”

In reflecting on the previous year and the extensive progress that the company has achieved, CEO Scott Happ explained, “2018 has been a prolific year for Optimal Blue, both from an acquisition and product development perspective. Not only have we strengthened our offering with substantial new capabilities, we’ve expanded our network with scores of new client and vendor relationships.”

It has, in fact, been a noteworthy year for Optimal Blue, as the company continues to thrive in its quest to fully automate the secondary marketing function.

This piece was originally featured on HousingWire.com.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

Optimal Blue, the leading secondary marketing automation platform in the mortgage industry, announced today the integration certification of the HomeScout National MLS Platform, the only national home search platform with 100% MLS listings created specifically for innovative lenders to better serve their consumers. The integration enables mutual clients to create their own leads directly with consumers, convert borrowers earlier in the process than traditionally possible, and generate referrals for their real estate partners by bringing the home and mortgage shopping experiences together through a highly innovative platform.

The proprietary HomeScout technology platform, provided by NexGen HBM, gives potential borrowers access to complete MLS inventories of property listings across the country and provides innovative tools to assist them throughout the homebuying process. By integrating Optimal Blue’s Scenario Pricing API, HomeScout now allows consumers to immediately view accurate mortgage pricing that is custom-tailored to their individual financial scenario and the home they are interested in. Directly connecting property listings to the highly sophisticated product and pricing strategies of Optimal Blue clients in real time, HomeScout eliminates the concerns home shoppers have had with generic advertised rates or inaccurate mortgage pricing displayed on websites, and their information isn’t sold to other lenders and real estate agents.

“While many home search websites include simple mortgage calculators with rate estimates, the ability to provide borrower-specific, accurate, and compliant pricing paints a realistic picture of affordability and improves the consumer experience,” explained Greg Bollinger, Business Development Manager at NexGen HBM. “By precisely answering a shopper’s first question on payment terms, HomeScout lenders develop trust and improve the conversion from engaged shopper to committed borrower.”

In a highly competitive purchase market where parts of the country are experiencing all-time lows with property inventory, home purchase transactions move quickly. Today’s innovative lenders are introducing new lead strategies to win business and turning to innovative technology to connect them with new and qualified borrowers earlier in the homebuying process. They’ve turned to HomeScout and Optimal Blue to connect with consumers and leverage the tools they need to compete in the new reality.

“The Optimal Blue ecosystem is engineered to deliver high value benefits to our originator clients that gives them an advantage when it comes to driving purchase loan business,” said Chazz Huston, Strategic Alliances Manager at Optimal Blue. “Our partnership with NexGen HBM and its HomeScout National MLS Platform delivers the pricing transparency that borrowers want, at the time they most want it, while simultaneously bringing innovation to greatly enhance the way loan officers generate leads.”

ABOUT NEXGEN HBM
NexGen HBM is full-service technology and business development company on a mission to help lenders create business at the intersection of real estate, lending, agents and consumers in one, fully integrated real estate platform – HomeScout. NexGen HBM is a thought leader in the development of lender-centric, consumer-facing technologies that are proven to help lenders build their business starting with lead generation through buyer engagement and retention.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Secondary marketing APIs further enhance Calyx Path’s LOS experience —

Calyx Software and Optimal Blue today announced the completion of the integration between Path, Calyx’s cloud-based, dynamic mortgage loan origination software (LOS), and Optimal Blue’s industry-leading product eligibility and pricing engine.

Optimal Blue’s robust secondary marketing APIs deliver accurate, real-time pricing information to the technology solutions their clients rely upon throughout the mortgage loan process. As the first LOS platform to integrate with Optimal Blue’s APIs, Calyx Path now provides immediate access to accurate and compliant product, eligibility, and pricing information at the point of sale — increasing efficiency in the loan life cycle and minimizing the potential for error.

“We are thrilled that Calyx has selected Optimal Blue to enhance the Calyx Path user experience,” said Bob Brandt, Vice President of Marketing and Alliances at Optimal Blue. “Both organizations have an established legacy in the industry, founded on a commitment of continuous innovation. The real-time integration we have just completed couldn’t exemplify that commitment any better.”

Bob Dougherty, Executive Vice President of Business Development at Calyx Software, added, “We’re excited that Path is the first LOS to implement Optimal Blue’s APIs. The ability to price loans using the industry’s leading product and pricing engine streamlines the mortgage process for our originator clients and their borrowers.”

ABOUT CALYX SOFTWARE
Calyx Software is a provider of innovative solutions to help streamline and simplify all phases of the loan process. The company’s loan origination software offerings include Point, PointCentral and Path for banks, credit unions, mortgage bankers and brokers; INK-it, a secure electronic signature solution; WebCaster, a website development tool; and Zip, the most affordable, easy-to-use loan interview conveniently accessible to borrowers via a personalized URL. For more information call (800) 362-2599 or visit www.calyxsoftware.com.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR CALYX SOFTWARE
Jessica Ruiz-Krout
Campbell Lewis Communications
(212) 995-8058
jessica@campbelllewis.com

In 2016, Optimal Blue made a strategic decision to an open its platform to third-party systems by building a series of APIs designed to provide comprehensive access to system data and workflow functionality. Several factors drove this strategy, including the notion that while loan pricing information must be consumed by a myriad of systems, customers prefer to maintain a single implementation of product eligibility and pricing data. A second factor was the growing interest by third-party applications in embedding product eligibility, pricing data, and secondary marketing workflows. And finally, the digital mortgage movement and demand for greater information transparency was increasing the need to present consistent, real-time product and price data throughout the consumer engagement process. Now, roughly one year after Optimal Blue released its first transaction sets, the company finds itself at the center of a large and growing ecosystem of mortgage technology providers that rely on Optimal Blue APIs.

More than forty vendors have integrated with Optimal Blue’s API platform, offering a wide variety of services to the company’s customers, including solutions for customer relationship management, marketing, point-of-sale, mobile, loan origination, and lead generation. Now, for the first time, Optimal Blue clients can confidently rely on a single source of accurate pricing to power an array of systems. Hundreds of Optimal Blue clients are taking advantage of the connectivity that now exists between the product and pricing data they maintain within the Optimal Blue platform and connected vendors.

“Optimal Blue is fast becoming a utility for the industry now that our customers can simply plug their price data into nearly any technology solution,” explained Scott Happ, CEO of Optimal Blue.

Through its RESTful API platform, Optimal Blue supports a growing variety of transactions including product eligibility, complete price results, and locking. Because third-party applications are all connected using Optimal Blue’s common API framework, product eligibility and pricing is handled consistently by each application and APR calculations, payment disclosures, and mortgage insurance quotes are always correct. To ensure third-party applications comply with data and connectivity standards, Optimal Blue maintains a rigorous vendor certification process.

The success of Optimal Blue’s API initiative has been bolstered by the industry’s growing interest in bringing price transparency to consumer interactions. Today, nearly all consumers begin the mortgage loan process online and have come to expect on-demand, transparent, and consistent information. These evolving consumer expectations paired with the industry’s highly competitive environment are causing a rush by originators to adopt digital capabilities. In the process, originators must grapple with how to integrate digital mortgage technologies, deliver information to the consumer in a real-time and compliant manner, and ensure consumers have a consistent experience across channels and throughout the origination process.

Optimal Blue ‘s ecosystem of API-connected vendors provides a solution for originators wishing to bring price consistency and transparency to their entire mortgage process. Clients are using these third-party vendor connections to jumpstart their entry into the digital mortgage arena and are realizing significant operational and compliance benefits from using Optimal Blue as a single source for loan pricing.

“In creating a platform supporting third-party applications, Optimal Blue has crushed the barrier to the digital mortgage,” added Happ. “By connecting virtually every vendor in the digital mortgage space to the Optimal Blue platform, we have paved the way for originators to join the digital mortgage movement.”

Looking forward, Optimal Blue intends to extend the success of its API initiative by aggressively adding transactions supporting an even deeper integration of data and workflows. Currently in development are a set of transactions that will support advanced lock desk functionality, including re-locks, lock extensions, worst case pricing, and change requests.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Advanced APIs and robust pricing allow for various loan scenario comparisons —

Ignite Integrations Solutions, Inc., sister company to matchbox LLC., a leading custom development software company to the mortgage banking industry, has further enhanced their partnership with Optimal Blue, the industry’s predominant provider of secondary marketing automation through the creation of a custom Pricing Scenario Worksheet. Through this unique offering, originators can significantly enhance their customer interaction and experience. The custom-branded form leverages the Optimal Blue API to provide live, accurate product eligibility and pricing that is presented directly into an industry-leading LOS. Comprehensive results provide up to three loan scenarios side by side, which can consist of different products, terms, down payment information, and more.

The integration of robust product eligibility and pricing via Optimal Blue’s Enterprise Secondary Marketing Solution, working in tandem with a highly-advanced API built exclusively for scenario pricing, delivers instantaneous results that satisfy a borrower’s need for immediate selection. Customers of Ignite and Optimal Blue can run various scenarios simultaneously, pulling accurate pricing back into the loan scenario form and ultimately presenting real-time options to their borrowers each and every time.

“We are thrilled to further expand our relationship with Optimal Blue,” said Frank Fiore, Vice President of Ignite Integration Solutions, Inc. “The modern origination workflow requires real-time product eligibility and pricing at any time, from directly within the Loan Origination System. Through this integration, Ignite clients can work more efficiently and provide real-time loan structuring options directly out of the LOS. Side-by-side scenarios, decisioning, and a client-facing document that visualizes all available options work together as an innovative toolset that yields a win-win for originators and borrowers alike!”

This progression is a direct result of the API-first strategy that Optimal Blue is taking to better integrate with the leading technology and service providers used throughout the mortgage industry. “The assembly of our best-in-class API and accurate pricing, paired with the unique user interface that Ignite has pioneered, provides originators with the time-saving advantage to compare multiple options at once,” explained Chazz Huston, Strategic Alliances Manager at Optimal Blue. “Together, we have seamlessly simplified a once time-consuming and tedious process that required substantial effort. I foresee this type of partnership continuing to advance our industry.”

ABOUT IGNITE INTEGRATION SOLUTIONS, INC
Ignite Integration Solutions, Inc. is a custom software development partner to the mortgage industry. Its team is comprised of mortgage experts who provide the grass roots feedback on development requirements and experienced developers who have deep knowledge in mortgage integration capabilities. This combination of talent provides the foundation for state of the art mortgage technology innovation and development of products that support the industry. Ignite supports a full library of Encompass-based tools as well as a full complement of custom integration and development options for clients and vendors alike. For more information, please visit www.igniteintegrationsolutions.com or contact Frank Fiore at ffiore@igniteintegrationsolutions.com.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR MATCHBOX LLC
Frank Fiore
Vice President
(516) 802-7375
ffiore@igniteintegrationsolutions.com

— Leading API platform powers the industry’s largest ecosystem —

In a world fueled by technological advancements, it is no surprise that the “digital movement” has taken over the mortgage industry. Today, nearly all consumers begin the mortgage loan process online and have come to expect on-demand, transparent, consistent information at the immediate point of need.

These evolving consumer expectations paired with the industry’s highly competitive environment are causing a rush by originators to adopt digital capabilities. In the process, originators must grapple with how to integrate digital mortgage technologies, deliver information to the consumer in a real-time compliant manner, and ensure consumers have a consistent experience across channels and throughout the origination process.

To address these needs, Optimal Blue supports a wide array of third-party applications used in the digital mortgage process that enable originators to connect the product and pricing data within the Optimal Blue System with over 25 vendors. Now, for the first time, originators can rely on a single platform to power their digital pricing presentation, including CRM, mobile, point-of-sale, and marketing.

Because these applications are all connected using Optimal Blue’s common API framework, product eligibility and pricing is handled consistently by each application and APR calculations, payment disclosures, and mortgage insurance quotes are always correct. To ensure third-party applications comply with data and connectivity standards, Optimal Blue maintains a rigorous vendor certification process.

“By creating a platform supporting third-party applications, Optimal Blue has crushed the barrier to the digital mortgage,” said Scott Happ, CEO of Optimal Blue. “By connecting virtually every vendor in the digital mortgage space to the Optimal Blue platform, we have paved the way for originators to join the digital mortgage movement.”

Optimal Blue supports a wide variety of transactions for vendor partners through its API platform, including product eligibility, complete price results, and locking. Since the API platform was announced nine months ago, more than 70 clients have subscribed.

To further support the use of Optimal Blue as a single source for product eligibility and pricing data, the company has also invested heavily in integrating with LOS and lead generation sites, and now has a Quick Quote solution allowing originators to easily embed live price quotes on their website or mobile application.

With Quick Quote, an originator can provide live, personalized, and compliant pricing to borrowers visiting a lender’s website or to loan officers through a mobile-enabled link.

“The ability to quote accurate pricing with a mobile device empowers the loan officer to develop and maintain relationships outside of the office,” said Sue Baker, vice president of product at Optimal Blue. “Not only do they remain competitive, but they build a solid foundation to transition the consumer through the application process – electronically and compliantly.”

Originators can control what products and pricing are returned in the Quick Quote solution through configuration settings.

The digital mortgage wave has caught the imagination of our industry and has spawned innovative technology providers. At the same time, rapidly changing consumer preferences are pressing originators to become more transparent, responsive, and consistent throughout the mortgage origination process.

To help originators grapple with the growing array of technology choices and address consumer needs, Optimal Blue now supports the largest ecosystem of digital mortgage providers in the industry with an advanced API platform connecting third-party applications to Optimal Blue’s network. Clients are using these third-party applications along with native solutions like Quick Quote to jumpstart their entry into the digital mortgage arena, and are realizing operational and compliance benefits from using Optimal Blue as a single source for loan pricing.

This piece was originally featured on HousingWire.com.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Drives originator success With powerful business intelligence solution and expansions to API platform —

Secondary marketing automation and services provider Optimal Blue recently introduced an advanced data visualization tool and significant expansions to its highly-advanced application programming interface (API) platform. These innovations align with Optimal Blue’s commitment to develop best-in-class solutions that increase the competitiveness of their clients, enable sustainable operational efficiencies, and break down traditional integration barriers with the mortgage technology providers they rely upon.

With Optimal Blue’s Enterprise Analytics, originators finally have an intuitive and convenient centralized reporting mechanism to quickly and efficiently gather information for better decision-making. Originators can measure and compare expectations against their results to accurately determine if performance is truly aligned with organizational goals. Secondary marketing managers can also benchmark their business channels to easily compare lock volume by product type, loan purpose, note rates, FICO score and more.

“The Enterprise Analytics platform is a concise, integrated solution that breaks unnecessary dependency on database and reporting resources, putting the organization in the driver’s seat to nimbly adapt to driving market forces, and optimize profitability and expansion,” explained Richard Martin, assistant vice president of HomeStreet Bank. “The framework offers dynamic, customizable, and exportable dashboard solutions for every layer of management.”

Trends in change requests and lock volume are apparent and can be easily tracked, so decision makers can clearly identify and understand the behavior behind company numbers. Originators can utilize this valuable information to determine if their profit margins are sufficient to cover operational costs or if mark-ups should be created, if additional training should be provided to sales team individuals, or if other actions need to be taken.

“Enterprise Analytics provides the crucial business insight that our clients need to more rapidly solve problems, seize opportunities, and drive success. We’ve also expanded our API product lineup, allowing clients to further integrate highly-advanced APIs into their unique business processes,” said Bob Brandt, vice president of marketing and alliances at Optimal Blue. “This elevated data transparency and availability are fundamental components in our strategic product initiative.”

The recent expansion of Optimal Blue’s API platform is yet another innovation pioneered to set the technology standard for the mortgage industry. This expanded suite of API offerings provides originators with full listing search results, best execution search results, pipeline and lock management. Users can easily create, update, and retrieve loans, and seamlessly retrieve, filter, and sort pipelines. Additionally, the API features a built-in capability to register loans, request locks, and automatically accept locks.

Clients have experienced enormous success by creatively leveraging these APIs to automate dynamic marketing campaigns, advertise corporate rates, perform accurate and fast borrower-specific searches, and more. The expanded API suite has also encouraged customers to leverage mobile apps and online portals, allowing them to take control of the entire user experience, from start to finish.

“Through our API integration, Mace Innovations has the power of Optimal Blue with added flexibility,” explained Chris Mace, president and founder. “We now have a comprehensive complement of data and a modern, intuitive technology platform to transfer additional data points and custom fields – all of which helps eradicate the obstacles that have historically hindered innovation within our industry.”

As the fintech landscape continues to change, Optimal Blue resolves to stay in the forefront as an industry leader. By providing comprehensive insight into real-time, loan-level metrics and exposing new channels to coherently source accurate data throughout the loan lifecycle, Optimal Blue proves that there is no limit to what can be achieved through innovation.

This piece was originally featured on HousingWire.com.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

Customer Relations Management (CRM) provider, Big Purple Dot, has chosen Optimal Blue as their partner to integrate accurate product eligibility and pricing data into their platform through the use of Optimal Blue’s advanced API. This highly-anticipated integration will simplify a historically disjointed lead-to-close process, enhancing collaboration and streamlining business processes throughout the loan lifecycle.

As a client driven product and technology platform, Big Purple Dot evolves with the needs and wants of their customer base. “Our clientele has been asking for an Optimal Blue integration for several years,” explained Aldo Sarmiento, President and Chief Technology Officer at Big Purple Dot. “Optimal Blue’s API initiative has provided us the opportunity to make this happen and increases the value of our CRM immensely. We plan to introduce an assortment of dynamic and intriguing tools to the mortgage industry very soon.”

Big Purple Dot is known for their innovation and unrivaled methods that eradicate the communication barriers between the various parties involved in the lifecycle of a mortgage transaction, beginning with the borrower experience. The company has developed an application intake form that can be white-labeled per an originator’s unique UI preference, and the integration with Optimal Blue now guarantees accurate product eligibility and pricing data at this pivotal stage. The integration also allows originators and realtors to funnel leads from any source, arming them with tools to quickly distribute and efficiently close deals, in addition to subsequently managing those relationships after closing. Big Purple Dot also anticipates increased success in client re-targeting.

“Our focus is to develop technology partnerships with companies that are equally motivated to shape the future of the mortgage industry,” said Optimal Blue Strategic Alliances Manager, Chazz Huston. “Adding the CRM platform provided by Big Purple Dot into our technology ecosystem of innovators will serve Optimal Blue customers – and the mortgage industry as a whole – with true lead-to-close management, and beyond.”

ABOUT BIG PURPLE DOT
Big Purple Dot is a real estate centric, Customer Relations Management (CRM) system that provides services to both mortgage and real estate professionals. From single users to large corporate structures, Big Purple Dot focuses on speed to contact via automatic email and text message technology with an emphasis on task management, to make sure that nothing falls through the cracks. Big Purple Dot also offers lenders and realtors the ability to collaborate in real time, which promotes better communication, proper lead source tracking, and complete transparency.

###

PRESS CONTACT FOR BIG PURPLE DOT
Aldo Sarmiento
President and Chief Technology Officer
(949) 223-0900
aldo@bigpurpledot.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— APIs built exclusively for scenario pricing, pipeline and lock management, expanded LOS integration —

Optimal Blue, leading provider of secondary marketing automation and services in the mortgage industry, recently launched the second phase of the company’s highly-advanced, best-in-class Application Programming Interface (API). The company’s API solution now includes a host of new client and vendor capabilities, including scenario pricing and locking, as well as functionality and enhancements built directly into one of the industry’s most widely-used LOS platforms.

This expanded suite of API offerings will provide full listing search results, best execution search results and unprecedented pipeline and lock management. Users can not only create, update, and retrieve loans, but they can also seamlessly retrieve, filter, and sort pipelines. Additionally, the ability to register loans, request locks, and automatically accept locks is built into the API.

This expansion of the API’s lock automation also powers mobile applications, loan officer portals, broker portals, and consumer portals.

“We take pride in providing originators with the ability to price using the industry’s premier product eligibility and pricing engine,” said Scott Happ, CEO of Optimal Blue. “Now, originators can lock their loans just as easily and faster than ever before. For existing clients, this will allow further integration of the API into their loan application process, resulting in a streamlined and simplified workflow.”

“After experiencing the success that our customers and third-party providers had with our first suite of API offerings, we were eager to release the next set into production,” said Erin Wester, Senior Product Manager at Optimal Blue. “Now, the possibilities of our APIs reach far beyond scenario pricing. We are providing opportunities for our customers to engage their customers and their internal users in whatever solution or UI/UX they desire – all the way through the initial lock of a loan.”

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— The company continues to refine secondary market automation for lenders —

Optimal Blue’s significant investment in developing and deploying comprehensive secondary market automation propelled the company’s growth in the first half of 2017, netting a 21% increase in new clients.

The company released a number of new enhancements to its end-to-end technology this year, including a market share analytics solution, a business intelligence tool and a social media compliance solution.

It also launched capabilities that integrate mortgage technology systems across the industry. Through its highly scalable API interface platform, lenders can easily integrate compliant product and pricing content with the leading third-party technology and service providers they rely upon for lead generation, CRM, consumer-direct, mobile, LOS and more.

With Optimal Blue solutions, lenders can automate their entire secondary marketing function and interact seamlessly with the industry’s largest network of leading investors, all through a single, unified platform.

“The competitive mortgage industry landscape comes with numerous complex challenges, and our goal is to enable customers to manage and conquer those challenges as simply and as efficiently as possible,” said Scott Happ, CEO of Optimal Blue.

Optimal Blue’s Digital Mortgage Marketplace connects originators, investors and providers and the company continues to forge strategic partnerships with other mortgage tech providers, such as Roostify and Easy Mortgage Apps. In May, Optimal Blue announced its acquisition of Comergence, a provider of due diligence automation and ongoing surveillance services.

“Optimal Blue and Comergence are well-aligned around our principal mission of facilitating transactions between buyers and sellers of loans,” Happ said. “Comergence solutions help build trust and confidence among marketplace participants by verifying third-party compliance in real-time, a capability unmatched in the industry.”

The Comergence acquisition was one more milestone in the company’s ultimate two-pronged mission: to enable originators to automate their entire secondary marketing operation, from content through commitment; while enabling investors and leading providers to accelerate the loan origination process by leveraging automated data exchange, streamlined value delivery, robust innovations and actionable business intelligence.

The market response to Optimal Blue’s development and acquisition of cutting-edge solutions had been dramatic, with record customer growth and adoption this year. The company’s Digital Mortgage Marketplace already touches one of every four mortgage loans in the U.S., and Optimal Blue is poised to continue that growth with its commitment to innovation.

“I am thrilled to welcome so many new customers to Optimal Blue, and I’m equally honored that they’ve entrusted our secondary marketing solutions to further automate their operation and successfully accomplish their technology and business goals,” Happ said.

This piece was originally featured on HousingWire.com.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

MortgageHippo has partnered with Optimal Blue to help clients deliver a wholly transparent borrower experience with accurate loan programs and rates in real-time using the Optimal Blue API. This enterprise integration allows MortgageHippo clients to customize their own pricing configurations seamlessly for the benefit of borrowers through the Optimal Blue platform.

“Today’s consumers want transparency in their mortgage process, especially through digital channels where they are likely shopping around,” said Valentin Saportas, CEO of MortgageHippo. “Our integration with Optimal Blue enables lenders to maximize conversions by giving those borrowers what they are looking for: accurate loan programs, rates and closing costs in real time.”

Optimal Blue’s best-in-class eCommerce platform consumes product and pricing content from the industry’s largest network of investors, provides intelligent selection and customization of that content as desired by lenders, and distributes the personalized results to leading technology providers via RESTful APIs – wherever, whenever it matters most.

“Borrowers want a mortgage process where they know they have the latest and most accurate information at their fingertips,” said Bob Brandt, Vice President of Marketing & Alliances for Optimal Blue. “By integrating with Optimal Blue, MortgageHippo delivers on that expectation of borrowers, increasing both satisfaction and closing rates.”

ABOUT MORTGAGEHIPPO

MortgageHippo works with lenders to devise and implement their digital mortgage strategies using its borrower-centric digital lending platform. The MortgageHippo platform allows lenders to deliver a modern borrowing experience, improve borrower conversions, significantly reduce origination costs and integrate with other innovative technologies. MortgageHippo’s platform is fully customizable to lender preferences and configurable to lenders’ workflows and processes. For more, visit www.mortgagehippo.com.

###

PRESS CONTACT FOR MORTGAGEHIPPO
Valentin Saportas
CEO
(312) 416-3955
press@mortgagehippo.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Industry leader accelerates delivery of new secondary marketing innovations in response to increased demand —

Optimal Blue LLC, the leading provider of secondary marketing automation and services in the mortgage industry, recently announced that the company achieved record customer adoption and growth in the first half of 2017.

In response to the growing demand for comprehensive secondary marketing automation and the company’s ongoing commitment to deliver value-added solutions, Optimal Blue has invested heavily over the past year to accelerate the deployment of new innovations.

In the first half of 2017, Optimal Blue released numerous enhancements to its end-to-end technology platform, providing mortgage lenders the ability to automate their entire secondary marketing function and interact seamlessly with the industry’s largest network of leading investors – through a single, unified platform. Optimal Blue also launched significant capabilities that bring together mortgage technology systems through sophisticated integration, further enhancing the industry’s vision of a fully digital mortgage. Embedded with a highly scalable API interface platform, lenders can easily integrate compliant product and pricing content with the leading third-party technology and service providers they rely upon for lead generation, CRM, consumer-direct, mobile, LOS, and more.

The market response to Optimal Blue’s investment has proved noteworthy. In the first six months of 2017, Optimal Blue has grown new clients by 21% from the prior six-month period. Although Optimal Blue is known for unrivaled product eligibility, pricing, and lock desk automation, the company added a record number of new clients for its pipeline risk management, hedging, and committing automation capabilities in the first half of 2017.

“The competitive mortgage industry landscape comes with numerous complex challenges, and our goal is to enable customers to manage and conquer those challenges as simply and as efficiently as possible,” said Scott Happ, CEO of Optimal Blue. “I am thrilled to welcome so many new customers to Optimal Blue, and I’m equally honored that they’ve entrusted our secondary marketing solutions to further automate their operation and successfully accomplish their technology and business goals.”

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

WebMax has chosen Optimal Blue as their partner to provide a unique digital mortgage experience with lender-specific, real-time, compliant pricing, rates and product eligibility through the Optimal Blue API.

This integration will allow WebMax to provide accurate, instantaneous data at the time of application submission, further enhancing and providing a better path to completion, as well as increased efficiencies for the lender and enhancing customer satisfaction.

“WebMax is thrilled to work with Optimal Blue to increase the seamlessness of the borrowing experience,” said Curt Tegeler, President and CEO of WebMax. “Current and future clients can now benefit from the enhancement of the borrowing life cycle through this integration. Through our website solution, pricing and rates are provided to the borrower immediately upon submission of our digital application.”

Optimal Blue’s best-in-class eCommerce platform consumes product and pricing content from the industry’s largest network of investors, provides intelligent selection and customization of that content as desired by lenders, and distributes the personalized results to leading technology providers via RESTful APIs – wherever, whenever it matters most.

“This is an exciting partnership for Optimal Blue and WebMax,” said Chazz Huston, Strategic Alliances Manager for Optimal Blue. “It benefits everyone in the loan lifecycle. Borrowers and lenders are seeking a simplified, accurate and streamlined mortgage experience, and this integration does just that.”

ABOUT WEBMAX
WebMax provides an innovative digital solution designed to make Mortgage and Real Estate easy by enhancing the lending experience. The company’s compliant, enterprise-level solutions incorporate website design, custom development and third-party system integration: maximizing lead generation and conversion, expediting the loan origination process and enhancing referral partner relationships. For more information, visit www.webmaxco.com.

###

PRESS CONTACT FOR WEBMAX
Siera Smith
Director of Marketing
(609) 920-6526
www.webmaxco.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

Velma.com has chosen Optimal Blue as their partner to provide mortgage lenders with highly accurate, real-time product eligibility and pricing through the Optimal Blue API.

Enterprise lenders using Velma’s CRM and Marketing platforms will be able to leverage Optimal Blue’s loan officer-specific, real-time product eligibility and pricing data to create an information-driven, one-to-one marketing experience. By eliminating tedious and error-prone processes of manually including product and pricing content in marketing communications, the loan officer will be more productive and free of “cut-and-paste” headaches. In addition, compliance officers are assured that compliant pricing is consistently quoted in the field, and that Velma’s industry-leading approval workflows can be invoked if needed.

“Today’s consumers have a ‘show me you know me’ mentality, and successful marketing communication treats recipients like individuals. By integrating Velma’s marketing cloud, CRM and Optimal Blue’s industry leading content, we further achieve the holy grail of marketing: the segment of one,” said Brent Emler, Velma.com’s VP of Sales and Marketing.

Optimal Blue’s best-in-class Enterprise Secondary Marketing Solution consumes product and pricing content from the industry’s largest network of investors, provides intelligent selection and customization of that content as desired by lenders, and distributes the personalized results to leading technology providers via RESTful APIs – wherever, whenever it matters most.

“We’re in a world where every important constituent in the loan process – consumers, loan officers, compliance officers, and more – can’t be out of sync with any of the others,” said Bob Brandt, Vice President of Marketing & Alliances for Optimal Blue. “The real-time integration with Velma.com is a great example of how key stakeholders benefit throughout the loan life cycle.”

ABOUT VELMA.COM
Velma.com is a leader in mortgage marketing and creating customers and partners for life. Velma provides cloud-based marketing automation, content, CRM, and multimedia communication that has delighted our clients since 2007 with its ease of use, quality, and effectiveness. For more information, visit www.velma.com.

###

PRESS CONTACT FOR VELMA.COM
Nicole Anderson
Velma Communications
208 854.7900
nanderson@velma.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

Optimal Blue announced today that the company has partnered with BankingBridge to enhance the co-branded marketing media that the web-based vendor provides to loan officers and Realtors.

Through this integration, BankingBridge can offer participating lenders a simple, precise, affordable, and compliant way to display accurate, real-time interest rates. Clients can now offer multiple media platforms, thus improving efficiency for lenders and, ultimately, increasing customer satisfaction.

“We built BankingBridge to serve as the platform that all loan officers and realtors utilize to search, invite, and share compliant and co-branded marketing across print, digital, and social media. It’s a completely ‘hands off’ tool,” said Jimmy King, Co-Founder of BankingBridge. “Our integration with Optimal Blue’s unrivaled pricing will now allow our customer’s interest rates and loan programs to be as real-time as a stock quote on a financial website. That’s exciting!”

Optimal Blue’s best-in-class eCommerce platform consumes product and pricing content from the industry’s largest network of investors, provides intelligent selection and customization of that content as desired by lenders, and distributes the personalized results to leading technology providers via RESTful APIs – wherever, whenever it matters most.

“Customers want their mortgage process to be as simple as logging in to social media and friending someone, or as precise as buying consumer products online,” said Bob Brandt, Vice President of Marketing & Alliances for Optimal Blue. “By integrating with Optimal Blue, BankingBridge will be able to greatly enhance the tools that their lender and realtor partners offer to borrowers through multiple co-branded marketing vehicles, ensuring that this accurate information is tailored to their specific needs.”

ABOUT BANKINGBRIDGE
BankingBridge is a software company based out of Charleston, South Carolina, that provides a platform for loan officers and realtors to create co-branded marketing media. BankingBridge believes it should be easier for banks to market themselves and their products on-line. For more information, please visit www.bankingbridge.com.

###

PRESS CONTACT FOR BANKINGBRIDGE
Jimmy King
Co-Founder
(843) 514-3325
jimmy@bankingbridge.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

CMPS Institute has chosen Optimal Blue as their partner to provide loan officers with highly accurate, real-time product eligibility and pricing through the Optimal Blue API.

The CMPS Platform is a CRM technology and lead conversion suite for banks, credit unions, mortgage companies, and individual loan originators. Loan originators use the CMPS Platform to create and keep track of daily sales activities, prepare loan comparison reports, automate marketing, and measure progress with each borrower and strategic partner relationship. By integrating Optimal Blue’s real-time product eligibility and pricing content directly into the CMPS workflow, loan originators can now easily leverage real-time, accurate pricing directly from the CMPS system when comparing loan options.

“Our partnership with Optimal Blue will help banks, credit unions, and mortgage companies to improve their customer experience,” said Gibran Nicholas, CEO of CMPS Institute and creator of the CMPS Platform. “This integration will empower loan originators to compare loan options more effectively and automatically send quarterly mortgage reviews to their borrowers, comparing the borrower’s interest rate with current market rates. This gives loan originators a relevant way to stay in touch with their database, improve client retention, and unlock the lifetime value of their clients.”

“For too long, mortgage industry services have been isolated and essentials like real-time pricing and product eligibility were considered out of reach to even the most sophisticated platforms. Partnering and integrating with CMPS changes the game,” said Chazz Huston, Strategic Alliances Manager for Optimal Blue. “This integration brings together a first-in-class CRM with the best-in-class Enterprise Secondary Marketing Solution to provide instant and accurate pricing, and creates a model for how to move the industry forward.”

ABOUT CMPS INSTITUTE
CMPS Institute is a national organization that certifies mortgage bankers and brokers. We provide mortgage planning certification, sales training and technology systems to banks, credit unions, mortgage companies and individual loan originators. For more information, visit www.cmpsinstitute.org.

###

PRESS CONTACT FOR CMPS INSTITUTE
Gibran Nicholas
Chairman and CEO
(734) 385-6177
gibran@cmpsinstitute.org

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— APIs enable clients and technology partners to connect pricing data; available now —

Recently at the MBA Technology conference in Chicago, Optimal Blue – the leading provider of product eligibility and pricing services and operator of the mortgage industry’s digital marketplace – unveiled its new Application Programming Interface (API) initiative. The first deliverables available through Optimal Blue’s new API platform, allow secure access to pricing for eligible products for both consumer direct and loan officer implementations. The APIs may be used by customers who wish to integrate product and pricing data with proprietary website, mobile, or point-of-sale solutions, and by vendor partners whose solutions are enhanced through the integration of originator-specific price data for eligible products.

Through this API initiative, a core element of Optimal Blue’s strategy, the company will enable an ecosystem of third party developers serving Optimal Blue customers. Scott Happ, CEO of Optimal Blue, stated, “Our goal is to support integration through contemporary and best-in-class API technology, with any third party or in-house system that our customers may choose to deploy.” Several vendors have already agreed to utilize the APIs with an eye toward demonstrating functionality at Optimal Blue’s 2017 Client Conference.

Optimal Blue’s API products leverage Microsoft Azure’s API management platform. In accordance with the company’s newly adopted API-first strategy, the development team is already at work on the next set of APIs and expects to deliver locking and historical pricing functionality later this year. Sue Baker, VP of Product, explained, “While we are happy for customers to utilize the native Optimal Blue user interface, we are equally supportive of customers who would prefer to use third-party or proprietary systems whose UI/UX is supported by our API.”

Optimal Blue’s advanced API products include:

Best Execution Search Results: This API product supports scaled and streamlined product and pricing data to simplify display results directly to consumers.

Complete Search Results: This API product supports a richer data set and call library than the Consumer Direct product. The Full Results API allows for QM testing workflows, best price scenarios, as well as all eligible product scenarios. Subsequent calls for more information regarding product and pricing details, ineligible products, and lender fees are also supported.

During a recent beta period, interest in Optimal Blue’s API was strong, with several customers and vendor partners beginning implementation. Two top tier lenders began deployment, one for a Consumer Direct implementation and the other within a proprietary loan officer portal. “After five months of heroic effort by our API team, we are delighted by the support we are receiving from our most progressive customers,” said Erin Wester, product leader of Optimal Blue’s API initiative.

Vendor partners, all of whom serve Optimal Blue customers, have also expressed strong support for Optimal Blue’s API initiative. According to Bob Brandt, VP of Marketing and Alliances, “Our vendors are over the moon about this initiative because they understand that this will significantly empower them to both innovate and better serve our mutual customers.” The vendor partners who integrate with the company’s new API will be highlighted on the Optimal Blue API Developer Portal.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Optimal Blue and Blend integrate to reduce friction for borrowers and benders —

Optimal Blue, architect and operator of the mortgage industry’s digital marketplace, announced today that the company has a partnered with Blend, a Silicon Valley technology company bringing mortgages into the modern age.

As a result of the partnership, lenders that utilize Blend and Optimal Blue technology will be able to seamlessly integrate pricing workflows into Blend, resulting in an end-to-end digital mortgage platform with a sleek user interface that significantly improves lender efficiency. The combination of these two industry-leading solutions will provide more transparent and streamlined mortgage application experiences built on robust data connectivity, empowering lenders to provide a more complete decision-ready application – faster than ever before.

“Optimal Blue is focused on developing technology that empowers lenders to make smart, accurate decisions while producing the best loan options for their borrowers,” said Optimal Blue CEO Scott Happ. “This partnership with Blend moves our mission forward by introducing our pricing workflow into an emerging platform with a modern interface.”

“At its core, Blend was built to propel the mortgage process into the digital age,” said Nima Ghamsari, CEO & co-founder of Blend. “We’re committed to providing the best customer experience and the most efficient path toward homeownership. Partnering with industry technology leaders like Optimal Blue makes that experience even better.”

ABOUT BLEND
Blend is a Silicon Valley technology company transforming the multi-trillion dollar home mortgage industry. Blend’s technology delivers speed and efficiency to lenders, so they can serve the modern borrower and safely navigate the industry’s changing rules and regulations. Founded in May 2012, Blend is backed by Peter Thiel, Andreessen Horowitz, Formation 8, Lightspeed, Max Levchin, Hans Morris, and other leading venture investors. To learn more, visit www.blend.com.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Lenders benefit from shorter closing times, higher loan volume, higher quality loans, and increased client satisfaction —

Optimal Blue, architect of the industry-leading enterprise product and pricing engine, announced entry into a technology partnership with San Francisco, CA.-based Roostify, a leading digital mortgage platform provider. Optimal Blue’s robust enterprise mortgage pricing service, backed by an unbeatable 99.999+% accuracy rate, is now accessible to banks and mortgage originators nationwide that utilize Roostify’s innovative technology to deliver a streamlined home lending experience to their borrowers and partners. This strategic alliance of two technology experts will further accelerate and demystify the home loan and closing experience.

Roostify enables loan officers and borrowers to seamlessly share and track critical information in the mortgage application and closing process through a secure interface that significantly improves client responsiveness and reduces cycles for loan officers. The combination of Optimal Blue’s expertise in pricing, along with the transparency and step-by-step guidance in Roostify’s loan application and closing processes, provides increased efficiency and profitability through accurate and precise tools.

“Our goal is always to enable lenders to offer the best possible loan application experience to consumers, and we’re excited to further that goal through partnering with an industry leader like Optimal Blue,” explained CEO of Roostify, Rajesh Bhat. “The integration with Optimal Blue is a win for our joint customers, who will be able to close loans faster and more seamlessly. It’s also a win for their customers, who will benefit from a more transparent, streamlined application process and realize a far less stressful home-buying experience.”

“Lenders have an insatiable appetite for innovative, market-leading solutions that drive ease, transparency and efficiency to the mortgage process,” said Bob Brandt, Vice President of Marketing and Alliances at Optimal Blue. “We’re extremely excited to see Roostify connecting with the Optimal Blue platform in such a way that the tools driving pricing and product decisions, as well as workflow, will be interwoven into a unique experience within Roostify that provides tangible value for both the lender and consumer.”

The Roostify platform — accessible from anywhere, including mobile devices — provides shorter loan processing times by allowing lenders to eliminate manual application origination tasks, documentation, and status communication, reducing the time required to close a loan. In addition, applicants can pull data into the application directly from their financial institutions, circumventing mistakes that can delay or derail a loan decision.

The partnership has been well-received by Roostify and Optimal Blue’s mutual customers. Gellert Dornay, President and CEO of Axia Home Loans explained, “Roostify is a key component in giving our clients the ability to quickly and confidentially submit financial information to begin the process of an entirely new mortgage experience, while Optimal Blue’s automation tools increase our efficiency and profitability. The integration of these services will further streamline and improve our clients’ mortgage experience, addressing increasing customer demand for greater transparency, confidentiality and ability to expedite! This all fits perfectly into Axia Home Loans’ strategy to improve the process for our clients to make educated decisions around sustainable homeownership.”

ABOUT ROOSTIFY
Founded by three technologists frustrated with their home buying experiences, Roostify enables a more efficient, transparent mortgage process for lenders, agents and homebuyers. Roostify’s software platform is trusted by prominent banks and mortgage brokers nationwide to deliver more loan volume, faster closes and happier customers. Roostify is backed by private investors, and headquartered in San Francisco. For more information, please visit www.roostify.com.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Strategic alliance between industry pioneers —

The premier cloud-based provider of Enterprise Lending Services (“ELS”) to the mortgage industry, Optimal Blue, recently announced it has entered into a technology partnership with SimpleNexus. Optimal Blue’s compliant pricing services, backed by an unrivaled 99.999+% accuracy rate, will now be available to industry professionals and consumers through the SimpleNexus mobile platform. Having this dynamic blend of resource tools at their fingertips, loan officers will be more efficient in nurturing clientele and facilitating all phases of the loan process.

There has been an unprecedented demand for pricing through mobile platforms, so executives from both companies are confident that this alliance will set the new standard for compliance, convenience, security and mobility. The combination of Optimal Blue’s expertise in pricing, along with the robust capabilities of SimpleNexus’ mobile platform, will provide loan officers and other stakeholders with increased profitability and productivity by providing the necessary tools when and where needed.

“SimpleNexus enables originators to interact with borrowers and agents, not only during the loan, but before and after as well,” said Matt Hansen, president of SimpleNexus. “This strategic partnership was an ambitious accomplishment. Optimal Blue’s reputation and focus on innovation align perfectly with who we are, so we are confident that lenders and their partners will see increased production when utilizing these technologies.”

“This is the perfect blend of skills and services provided by two best-in-class companies,” commented Mark Coupland, vice president of business development at Optimal Blue. “This will further extend the reach of both companies’ offerings into the loan origination process, benefiting all stakeholders in the process and most importantly, the consumer. This is just the beginning”

From lead generation to closing, Optimal Blue and SimpleNexus will continue to provide innovative solutions that offer organizational-level compliance, while improving the experience for all parties involved in the mortgage process.

ABOUT SIMPLENEXUS
In 2011, SimpleNexus pioneered private-labeled mobile apps for the mortgage space. Focusing on mobile, SimpleNexus provides convenience from the beginning of the home search to closing. Borrowers, loan officers and agents all use the technology to stay connected and close loans faster. Furthermore, SimpleNexus is a select member of the Mortgage Bankers Association and the only mobile technology provider with a SOC 2 security audit incorporated into its services. SimpleNexus is a trusted partner and has the resources and expertise to help companies deliver above and beyond their customers’ expectations. For more information, please visit www.SimpleNexus.com, or contact SimpleNexus at (855) 684-2777 or info@simplenexus.com.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com