– Company Releases Enterprise Analytics, an Innovative Business Intelligence Solution for Secondary Marketing Leaders –

Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, announces the launch of Enterprise Analytics. This powerful business intelligence and data visualization tool represents the latest innovation in its best-in-class Enterprise Secondary Marketing Solution.

Enterprise Analytics provides secondary marketing leaders with full visibility into lock activity and change requests, including lock extensions. Transactional lock data can be monitored in near real-time, allowing users to understand trends and monitor activity at the product, channel, branch, and loan officer level. With captivating reports, interactive dashboards, and extensive drill-down features, Enterprise Analytics delivers the insights business leaders need to optimize their operations.

“Optimal Blue has a major commitment to building business intelligence tools for our customers, and the release of Enterprise Analytics represents a major step on that journey,” said Scott Happ, CEO of Optimal Blue. “By giving users instant access to the business metrics that matter most, this innovative solution will help customers rapidly solve problems and seize opportunities.”

By combining lock data and pricing details with powerful visualizations, Enterprise Analytics provides business intelligence that is truly actionable. As stated by Sheryl Teague, Senior Product Manager at Optimal Blue, “Enterprise Analytics is powered by an industry-leading business intelligence engine, designed to take full advantage of Optimal Blue’s robust data warehouse. Originators now have the essential functionality to easily monitor and react to changes in market conditions, product mixes, and loan activity.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

– Significant Speed, Accuracy, and Compliance Advantages Achieved Throughout the Lending Process –

Optimal Blue has experienced incredible growth in the past year by offering a unique, end-to-end secondary marketing automation solution for originators. Optimal Blue automates the entire secondary marketing operation — from content through commitment — which has created an entirely new mortgage technology category in the marketplace.

“Secondary marketing is an enterprise-wide function that touches every aspect of the mortgage lending process, from lead generation through application, closing, and delivery,” said Bob Brandt, vice president of marketing and alliances at Optimal Blue. “What makes Optimal Blue different is that, with one end-to-end system integrated tightly with the various systems our clients rely upon, we’ve taken a more holistic approach to automating secondary marketing that covers the full gamut of the lending process.”

Through a single, unified technology and value-added platform, Optimal Blue’s Enterprise Secondary Marketing Solution incorporates every critical secondary marketing function throughout the loan process in a user-friendly, feature-rich way, including:

CONTENT
Optimal Blue’s end-to-end platform replaces manual processes with real-time, automated ingestion of loan program and pricing data. Because content is fully automated for a wide array of investors, originators can quickly activate new investor relationships and self-configure mortgage loan programs with embedded investor guidelines and company policies, or by blending the best pricing available from multiple investors.

ELIGIBILITY AND PRICING
Optimal Blue’s platform renders real-time loan quotes by instantly evaluating up-to-date investor content, and also delivers best execution results that display all eligible products ranked by price. In addition, originators can control and track pricing exceptions as well as mortgage insurance integration, which enables borrowers to obtain accurate total loan cost information.

LOCKING
Replacing manual lock desk functions with automation provides an immediate boost to an originator’s efficiency, giving them the ability to initiate rate lock requests and receive instant lock confirmations through a highly configurable, auto-accept process. Automating the change request function allows lock desk personnel to allocate more time handling exceptions, which results in a reduction of errors and ensures a pipeline position that is always current.

PIPELINE RISK
With Optimal Blue’s Enterprise Secondary Marketing Solution, pipeline positions are updated with real-time market and lock data feeds, providing secondary marketing managers with continuous visibility into risk positions. The platform includes strong error examination routines, identifies eligibility problems as loan characteristics change, and leverages native investor content to generate precise, mark-to-market reports for managers, auditors, and regulatory authorities.

HEDGING
Optimal Blue enables risk managers to perform “what-if” analyses to understand how various actions affect their risk position, as well as model the P&L impact of market changes. Positions and market values are constantly updated, so potential hedging actions may be evaluated and positions modified at any time, allowing the secondary desk to react promptly to incoming locks or market changes. Additionally, it supports note rate hedging for those who sell forward commitments through the Fannie Mae and Freddie Mac cash window.

COMMITTING​​​​​​​
For originators that access the popular bulk bid market execution, automation helps streamline an otherwise tedious process. If system-to-system integration exists with the investor, committing can be initiated from within the Enterprise Secondary Marketing Solution once an execution is selected, resulting in substantial time and cost savings. Commitment automation also eliminates the need to reconcile two systems, reduces error rates and ultimately risk levels by enabling the offsetting of incoming locks more quickly.

BUSINESS INTELLIGENCE​​​​​​​
Secondary marketing managers are required to make quick, high-impact decisions but often lack access to the data and analytical tools necessary to operate effectively. To address this issue, Optimal Blue offers impressive business intelligence capabilities that provide instant access to broad data sets along with analytical tools that help users understand and evaluate opportunities. These systems also provide access to real-time production, performance and competitive data, as well as insight on competitive positioning and market share.

One of the most valued aspects of Optimal Blue’s Enterprise Secondary Marketing Solution extends well beyond the robust functionality. The API-first strategy of Optimal Blue led to the development of the industry’s first comprehensive RESTful API platform that supports automated product eligibility, pricing, lock desk and pipeline management integrations with the third-party technology providers the industry relies upon.

Optimal Blue clients can directly gain access to the company’s API library and develop an integration on their own, or they can choose from a library of turnkey APIs developed in partnership with a wealth of leading providers focused on lead generation, marketing, CRM, consumer-direct, point-of-sale (POS), loan origination (LOS), and more.

“Throughout the loan lifecycle, no matter what system is relied upon, the originator has the confidence that they are quoting accurate, compliant, and real-time product eligibility and pricing,” said Brandt. “With our robust API capabilities and the numerous leading mortgage technology vendors who have built to them, Optimal Blue is breaking down the integration barriers that have held back the industry.”

Optimal Blue has pioneered the full range of capabilities required to offer true, end-to-end secondary marketing automation with the emergence of its Enterprise Secondary Marketing Solution. Early adopters report significant efficiency and profitability improvements, all imperative in the compliance-critical, competitive environment in which we operate today.

This piece was originally featured on HousingWire.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

– The Company Continues to Refine Secondary Market Automation for Lenders –

Optimal Blue’s significant investment in developing and deploying comprehensive secondary market automation propelled the company’s growth in the first half of 2017, netting a 21% increase in new clients.

The company released a number of new enhancements to its end-to-end technology this year, including a market share analytics solution, a business intelligence tool and a social media compliance solution.

It also launched capabilities that integrate mortgage technology systems across the industry. Through its highly scalable API interface platform, lenders can easily integrate compliant product and pricing content with the leading third-party technology and service providers they rely upon for lead generation, CRM, consumer-direct, mobile, LOS and more.

With Optimal Blue solutions, lenders can automate their entire secondary marketing function and interact seamlessly with the industry’s largest network of leading investors, all through a single, unified platform.

“The competitive mortgage industry landscape comes with numerous complex challenges, and our goal is to enable customers to manage and conquer those challenges as simply and as efficiently as possible,” said Scott Happ, CEO of Optimal Blue.

Optimal Blue’s Digital Mortgage Marketplace connects originators, investors and providers and the company continues to forge strategic partnerships with other mortgage tech providers, such as Roostify and Easy Mortgage Apps. In May, Optimal Blue announced its acquisition of Comergence, a provider of due diligence automation and ongoing surveillance services.

“Optimal Blue and Comergence are well-aligned around our principal mission of facilitating transactions between buyers and sellers of loans,” Happ said. “Comergence solutions help build trust and confidence among marketplace participants by verifying third-party compliance in real-time, a capability unmatched in the industry.”

The Comergence acquisition was one more milestone in the company’s ultimate two-pronged mission: to enable originators to automate their entire secondary marketing operation, from content through commitment; while enabling investors and leading providers to accelerate the loan origination process by leveraging automated data exchange, streamlined value delivery, robust innovations and actionable business intelligence.

The market response to Optimal Blue’s development and acquisition of cutting-edge solutions had been dramatic, with record customer growth and adoption this year. The company’s Digital Mortgage Marketplace already touches one of every four mortgage loans in the U.S., and Optimal Blue is poised to continue that growth with its commitment to innovation.

“I am thrilled to welcome so many new customers to Optimal Blue, and I’m equally honored that they’ve entrusted our secondary marketing solutions to further automate their operation and successfully accomplish their technology and business goals,” Happ said.

This piece was originally featured on HousingWire.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

– Breakthrough Capability Completes Suite of Competitive Intelligence Tools –

Recently at the MBA Technology conference in Chicago, Optimal Blue, the leading provider of product eligibility and pricing services for originators and operator of the mortgage industry’s digital marketplace, announced an industry first – a business intelligence tool providing real-time visibility into a lender’s market share. Market Share Insight provides lenders with the ability to review and analyze current and historical market share by lock request volume in comparison to all other lenders using the Optimal Blue platform. Lenders can track their ranking by metrics such as price, rate, loan amount, FICO and product type and can also compare changes in their volume against overall market performance. Market share can be evaluated over any time period based on MSA and loan attributes, and lenders can view results online or schedule reports for automatic delivery via email.

“The Optimal Blue customer base originates roughly one in four loans in the industry,” explained Scott Happ, CEO of Optimal Blue. “Market Share Insight provides a meaningful measure of a lender’s relative share in specific markets. Because of Optimal Blue’s broad market coverage, this capability is unique, enabling lenders to compare their lock activity to a significant cross section of the market for all loan types and lock scenarios. We are excited to deliver this powerful tool to our customers, and we are confident that it will help lenders optimize their volume and profitability.”

“The release of Market Share Insight is a gamechanger for those institutions looking to track real-time changes in their lock share percentage,” said Danny Earley, SVP of Revenue Optimization at PrimeLending. “Gone are the days of waiting on stale, lagged, funded data that does not provide an apples to apples comparison of loans locked in a similar timeframe. By combining real-time share with Optimal Blue’s Insight application, lenders can easily track the impact of targeted pricing moves on their share garnered.”

When paired with Optimal Blue’s popular Pricing Insight solution – used to benchmark retail pricing in real-time – lenders are equipped with an innovative and powerful toolkit to guide decision-making. Sheryl Teague, Product Manager for Optimal Blue, added, “With the launch of Market Share Insight, our inclusive suite of competitive intelligence tools cover all angles, from real-time to historical analytics. We are delighted to provide our customers with the capabilities needed to instantly evaluate the success of marketing, pricing, and growth strategies.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com