– Integration Modernizes MLS Property Specific Listings with Accurate, Compliant Pricing –
Optimal Blue,the leading provider of secondary marketing automation and services in the mortgage industry, announced today the integration certification of RatePlug. Through direct integration with Optimal Blue’s real-time product eligibility and pricing API, RatePlug’s proprietary mortgage marketing platform now seamlessly delivers compliant scenario pricing and connects today’s real estate agents, lenders, and homebuyers via participating Multiple Listing Services (MLS).
Optimal Blue’s advanced RESTful API endpoints enable RatePlug to provide property specific affordability calculations with over 70 MLS partnerships. This comprehensive pairing of technology brings mortgage transparency to the homebuying process and creates a unique, fully compliant flow of mortgage data between the MLS platforms that active agents, their lender partners, and homebuyers rely on daily to transact home purchases.
“We are excited to afford our audience of +800,000 real estate agents the ability to share real-time mortgage payment options directly to homebuyers that are actively searching for a home,” explained Brad Springer, President of RatePlug. “Any lender focused on purchase originations will recognize that this is an incredible opportunity to not only build deeper agent relationships, but to encourage more digital pre-approvals and write more loan applications.”
The RatePlug MLS footprint, coupled with Optimal Blue’s industry-leading product eligibility and pricing, sets the gold standard for MLS listing promotions and broadens the scope of opportunity for those shopping for affordable mortgage payments. The integration also creates additional marketing opportunities for lenders, such as ‘total monthly cost to own’ flyers and search results for special financing programs.
“Our partnership with RatePlug is unique in that it ties an MLS property listing to a borrower’s personalized profile,” said Chazz Huston, Manager of Strategic Alliances at Optimal Blue. “This integration exhibits another great example of leveraging Optimal Blue’s API technology to create a high-impact experience for lenders and their realtor partners alike, as well as today’s homebuyer.”
RatePlug is the nation’s leading mortgage technology that is integrated directly into Multiple Listing Service platforms. Providing over 800,000 Agents and their homebuyers with real time mortgage information, including a digital pre-approval process, specific to every property they view. Realtors benefit from this technology as it has been shown to accelerate the speed of the transaction by upwards of 15%. Lenders benefit by having their information compliantly shared by their Agent’s with each and every homebuyer they work with, which increases capture rate and ultimately generates more purchase volumes. The RatePlug Program also includes an automated flyer system, and transactional alerts. To learn more about us, visit our site at RatePlug.
PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
PRESS CONTACT FOR RATEPLUG