– Designed Specifically for Mortgage Professionals, Newly Released Publishing Capabilities Empower Loan Officers and Automate Engagement with Marketing and Compliance Functions –

Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, announced today the release of their powerful social media publishing tool. Optimal Blue’s publishing solution was released with complete integration to the unique monitoring, audit, and collaboration capabilities of their comprehensive social media platform, the only all-in-one platform designed specifically for the needs of the mortgage industry.

Using a library of approved templates and other corporate assets, the publishing tool enables loan officers to schedule and post relevant content to any of their social networks with ease. Users benefit from an intuitive publishing scheduler that makes the process of arranging social interactions across the organization effortless. A built-in calendar manages posts across all profiles, networks, and campaigns, while detailed reports track engagement metrics across all social networks.

Unlike any other service being offered in the mortgage space today, Optimal Blue’s social media platform is developed around the NMLS database. It is pre-loaded with every mortgage professional in the country, enabling originators to quickly take advantage of the solution without the burden and hidden cost of user administration.

Optimal Blue’s end-to-end, fully automated social media platform also allows originators to manage the social networking activities of their loan officers through monitoring, audits, and collaboration. Automated, ongoing monitoring enables real-time oversight of social activity and proactively identifies mortgage-specific trigger terms and keywords to isolate compliance concerns that may require remediation. On-demand audit reports aggregate trends within an integrated portal, so management can easily view the organization’s digital presence and assess all compliance findings. Corporate campaign enrollment, team content sharing, and multi-network posting are also made possible through advanced collaboration tools.

“Social media is an extremely powerful business development tool for today’s originator,” explained Michael Stallings, Vice President of Comergence by Optimal Blue. “By leveraging modern automation through our end-to-end social media platform, originators not only exceed regulatory expectations, they can efficiently communicate their value proposition and gain a significant competitive advantage at both the corporate and loan officer level.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

– Expanded Capabilities Significantly Enhance Social Media Oversight Solution –

Leading provider of secondary marketing automation and services in the mortgage industry, Optimal Blue, announced today the launch of real-time social media compliance monitoring – the subsequent phase of its unique and leading-edge service to address the growing industry need to monitor social and digital media communications within a regulatory framework. This release of fully-automated monitoring functionality complements the current compliance auditing capabilities by providing a thorough solution set to seamlessly manage the inherent compliance risks associated with the rapid growth of social media usage in the mortgage industry.

The new real-time monitoring functionality is unlike any other service being offered in the mortgage space today. Relevant mortgage ‘trigger terms’ are built in to the Optimal Blue platform enabling the system to crawl the internet in search of potential infractions across corporate digital properties or a loan officer’s social networking profile. Customized trigger terms can also be added for specific organizational needs. When identified, an automated alert is delivered in real time to encourage quick resolution and remediation, lowering compliance risk and limiting reputational damage.

“In today’s social media landscape, it is imperative to take a proactive approach,” explained Scott Happ, CEO of Optimal Blue. “By introducing a comprehensive monitoring module, clients can easily detect and resolve issues before they become costly. This also creates a phenomenal opportunity to train staff and loan officers regarding the compliance responsibilities related to social and digital media.”

Originators looking to create an efficient and scalable social media monitoring program value Optimal Blue’s social media compliance system because it enables them to combine periodic audits with ongoing monitoring. Additionally, the system delivers comprehensive trend reports and provides users with valuable insights into social media risk factors. “The Optimal Blue social media platform has completely altered the way we manage our loan officer’s social activity,” said Laura Kardow, Director of Compliance with Open Mortgage, LLC. “The addition of monitoring to an already progressive audits program has created more transparency into digital risk assessment and allows us to address any potential issues – immediately.”

For additional information on maintaining compliance and your corporate reputation while promoting the use of social media to grow business, Optimal Blue has developed a resource titled, “Monitoring Your Employees’ Social Media Activity.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com