BankingBridge Partners with Optimal Blue to Enhance Lender Marketing Tools
Optimal Blue announced today that the company has partnered with BankingBridge to enhance the co-branded marketing media that the web-based vendor provides to loan officers and Realtors.
Through this integration, BankingBridge can offer participating lenders a simple, precise, affordable, and compliant way to display accurate, real-time interest rates. Clients can now offer multiple media platforms, thus improving efficiency for lenders and, ultimately, increasing customer satisfaction.
“We built BankingBridge to serve as the platform that all loan officers and realtors utilize to search, invite, and share compliant and co-branded marketing across print, digital, and social media. It’s a completely ‘hands off’ tool,” said Jimmy King, Co-Founder of BankingBridge. “Our integration with Optimal Blue’s unrivaled pricing will now allow our customer’s interest rates and loan programs to be as real-time as a stock quote on a financial website. That’s exciting!”
Optimal Blue’s best-in-class eCommerce platform consumes product and pricing content from the industry’s largest network of investors, provides intelligent selection and customization of that content as desired by lenders, and distributes the personalized results to leading technology providers via RESTful APIs – wherever, whenever it matters most.
“Customers want their mortgage process to be as simple as logging in to social media and friending someone, or as precise as buying consumer products online,” said Bob Brandt, Vice President of Marketing & Alliances for Optimal Blue. “By integrating with Optimal Blue, BankingBridge will be able to greatly enhance the tools that their lender and realtor partners offer to borrowers through multiple co-branded marketing vehicles, ensuring that this accurate information is tailored to their specific needs.”
BankingBridge is a software company based out of Charleston, South Carolina, that provides a platform for loan officers and realtors to create co-branded marketing media. BankingBridge believes it should be easier for banks to market themselves and their products on-line. For more information, please visit www.bankingbridge.com.
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