Rate & Price benchmarking allow you to quickly understanding how your PPE pricing differs from the market so you can quickly assess how conservative or aggressive your pricing is relative to competitors. View these comparisons at the business channel or branch level measured against the market allowing you to hone in on specific strategies based on your site configuration.
We provide a market comparison for a variety of secondary marketing metrics that impact profitability. View margins and concessions side by side for any region, and compare your organization to the average margin and issued concessions of your competitors. Filter by business channel, institution type, state, MSA, product, and much more.
Advanced volume benchmarking allows you to compare loan production to the overall market and chart trends across specific time periods like week, month, or year.
Users also benefit from the ability to compare the percentage of locks that observed change requests or lock extensions to the overall market, as well as historically tracking market share by production percentile market rank comparisons. Filtering parameters include:
Lending profile benchmarking allows you to easily compare characteristics of your loan production by charting loan level parameters such as FICO, LTV, loan amount, property type, occupancy, loan type, and loan purpose against the overall market.
Optimal Blue has supported the daily activity of mortgage buyers and sellers for close to two decades, generating an incredible amount of transactional data and uniquely positioning them to achieve an entirely new scope of market transparency and competitive insight.
I'm Erin Wester, Chief Product Officer at Optimal Blue. Competitive Analytics is a game changer! Updated with new transactional data daily, it is a sharp contrast to historical HMDA or survey data that lenders have relied upon in the past. Our clients are ecstatic with their sudden ability to have full visibility into what’s happening elsewhere in the market and with their peers. They crave this type of granular data because it puts the power in their hands! Are you ready to hear what all of the buzz is about?
Gain confidence in geographical pricing strategies by analyzing rate and price comparisons with the market, while simultaneously drilling deep into margin and concession benchmark capabilities.
Manage lock portfolios to ensure loan characteristics match targeted quality, while being able to compare market breakdowns in side-by-side comparisons.
Answer questions around lock volume volatility with competitive data at your fingertips! Not only will you understand your lock volume changes over time, but have the ability to evaluate those trends with your competitors.
Lenders are experiencing a surge in production, requiring access to real-time business intelligence to understand how well they perform. Discover innovative tools to gauge performance through dynamic visualizations that illustrate market position, compare margins and profitability, and assess the effectiveness of strategies.
Competitive Data License empowers lenders to confidently set competitive rates, maximize profitability, and respond swiftly to market changes.
Optimize margins and remain competitive in any market by analyzing data at a granular level. Unparalleled granularity in Competitive Data License informs pricing decisions that align with set business goals.
With real-time comparative data, benchmark pricing strategies against industry standards. Use data derived from one in three mortgage transactions to gain a comprehensive view of market trends, identify areas for improvement, and adjust strategies accordingly.
Leverage the full suite of Optimal Blue's actionable data and analytics services to visualize and track performance, compare profit margins, and assess the effectiveness of your secondary marketing strategies.
