CAPTURE℠ LEAD ANALYTICS PLATFORM
As rates drop and refis heat up, recapture borrowers with technology that helps you know who to call and what to say.
With numerous refinancing options available and strong competition in the market, if you are not already reaching out to your current mortgage lists to refinance, you should be.
After all, you spent time building that relationship – why lose it to someone else?
Did you know that Optimal Blue offers an easy way to transform your current borrowers into business recapture? Capture℠ from Optimal Blue is a lead analytics platform that enables you to easily identify loans in your portfolio or lead database that may be eligible for refinancing or home equity offers based on home equity, first-lien rates, and home price data.
Maximize profitability on every loan transaction with Capture by optimizing refinancing opportunities within your servicing portfolio. This advanced solution puts near-real-time, personalized pricing scenarios within reach so your loan officers can engage the right customers with meaningful information at the right time. When homeowners are contacted from this list, they can have personalized conversations based on accurate information about their refinancing opportunity – information powered by your own proprietary data. This means you can spend time focusing on your borrower conversations and whether they want to save money from a lower term, reduce overall debt, or lower their monthly payments. A data-based personalized approach is a stark contrast to the vague, often too-good-to-be-true offers being pushed out en masse by your competition.
Capture’s pricing capabilities are more accurate and can produce more meaningful offers because they’re powered by the industry-leading Optimal Blue PPE, which calculates loan pricing based on borrower-specific attributes, current market conditions, and the most up-to-date market and margin structures. Furthermore, Capture continually monitors your portfolio and lead database to determine when a borrower should be contacted based on the current rate environment and other market triggers, delivering this data directly into your customer relationship management (CRM) system or via email to loan officers.
THE STATS ARE STAGGERING
Using market data derived from FHFA and the Federal Reserve, there is currently ~$14T in outstanding mortgages, or ~57.26 million units in the U.S. Even more impactful, a vast majority (over 70%) of these loans are less than seven years old. With the Optimal Blue Mortgage Market Indices (OBMMI) 30-year conforming rate sitting around 6.29% at the start of September, the market may be ripe for a refi boom.
CAPTURE℠ LEAD ANALYTICS PLATFORM
HOW IT WORKS
The CaptureSM platform automatically and continually helps lenders and servicers target leads and keep their brands in front of their customers to improve retention. Capture identifies loans within a servicing portfolio or lead database that could benefit from refinancing based on current home equity and/or current first-lien rates, as well as those that may be eligible for home equity offers based on up-to-date home price data.
Using Capture, lenders can generate near-real-time, personalized pricing scenarios through the solution’s direct integration with the Optimal Blue® PPE. Capture calculates highly accurate pricing based on borrower-specific attributes, current market conditions, and the most up-to-date market and lender-specific margin structures.
Automated, intelligent lead selection from a combined lead database and servicing portfolio
Integrated with the Optimal Blue PPE to deliver accurate scenario calculations using a lender's current pricing
Helps sustain and protect the portfolio value and improves overall product diversification
Provide personalized equity alerts directly to a CRM tool giving sales teams valuable data
Keep company and originator brand in front of potential consumers by providing valuable, relevant offers
Improve recruiting, retention and third-party originator loyalty in an increasingly competitive market
PART OF OPTIMAL BLUE’S END-TO-END CAPITAL MARKETS ECOSYSTEM
As rates drop, your customer data is the gateway to unlocking critical insights like refinance and HELOC eligibility. It’s critical to choose a partner that has weathered decades of varying market conditions while continuously adding value to its solutions across the complete loan life cycle. With products like Capture, Optimal Blue helps you maximize profitability on every loan transaction and optimize your competitive advantage to recapture business in your servicing portfolio.