CAPTURE℠ LEAD ANALYTICS PLATFORM
HOW IT WORKS
The CaptureSM platform automatically and continually helps lenders and servicers target leads and keep their brands in front of their customers to improve retention. Capture identifies loans within a servicing portfolio or lead database that could benefit from refinancing based on current home equity and/or current first-lien rates, as well as those that may be eligible for home equity offers based on up-to-date home price data.
Using Capture, lenders can generate near-real-time, personalized pricing scenarios through the solution’s direct integration with the Optimal Blue® PPE. Capture calculates highly accurate pricing based on borrower-specific attributes, current market conditions, and the most up-to-date market and lender-specific margin structures.
Automated, intelligent lead selection from a combined lead database and servicing portfolio
Integrated with the Optimal Blue PPE to deliver accurate scenario calculations using a lender's current pricing
Helps sustain and protect the portfolio value and improves overall product diversification
Provide personalized equity alerts directly to a CRM tool giving sales teams valuable data
Keep company and originator brand in front of potential consumers by providing valuable, relevant offers
Improve recruiting, retention and third-party originator loyalty in an increasingly competitive market