Optimal Blue Expands Offering, Achieves Record Customer Adoption and Growth
– Industry Leader Accelerates Delivery of New Secondary Marketing Innovations in Response to Increased Demand –
Optimal Blue LLC, the leading provider of secondary marketing automation and services in the mortgage industry, recently announced that the company achieved record customer adoption and growth in the first half of 2017.
In response to the growing demand for comprehensive secondary marketing automation and the company’s ongoing commitment to deliver value-added solutions, Optimal Blue has invested heavily over the past year to accelerate the deployment of new innovations.
In the first half of 2017, Optimal Blue released numerous enhancements to its end-to-end technology platform, providing mortgage lenders the ability to automate their entire secondary marketing function and interact seamlessly with the industry’s largest network of leading investors – through a single, unified platform. Optimal Blue also launched significant capabilities that bring together mortgage technology systems through sophisticated integration, further enhancing the industry’s vision of a fully digital mortgage. Embedded with a highly scalable API interface platform, lenders can easily integrate compliant product and pricing content with the leading third-party technology and service providers they rely upon for lead generation, CRM, consumer-direct, mobile, LOS, and more.
The market response to Optimal Blue’s investment has proved noteworthy. In the first six months of 2017, Optimal Blue has grown new clients by 21% from the prior six-month period. Although Optimal Blue is known for unrivaled product eligibility, pricing, and lock desk automation, the company added a record number of new clients for its pipeline risk management, hedging, and committing automation capabilities in the first half of 2017.
“The competitive mortgage industry landscape comes with numerous complex challenges, and our goal is to enable customers to manage and conquer those challenges as simply and as efficiently as possible,” said Scott Happ, CEO of Optimal Blue. “I am thrilled to welcome so many new customers to Optimal Blue, and I’m equally honored that they’ve entrusted our secondary marketing solutions to further automate their operation and successfully accomplish their technology and business goals.”
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