Optimal Blue Pioneers Powerful Data Visualization to Industry
– Company Releases Enterprise Analytics, an Innovative Business Intelligence Solution for Secondary Marketing Leaders –
Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, announces the launch of Enterprise Analytics. This powerful business intelligence and data visualization tool represents the latest innovation in its best-in-class Enterprise Secondary Marketing Solution.
Enterprise Analytics provides secondary marketing leaders with full visibility into lock activity and change requests, including lock extensions. Transactional lock data can be monitored in near real-time, allowing users to understand trends and monitor activity at the product, channel, branch, and loan officer level. With captivating reports, interactive dashboards, and extensive drill-down features, Enterprise Analytics delivers the insights business leaders need to optimize their operations.
“Optimal Blue has a major commitment to building business intelligence tools for our customers, and the release of Enterprise Analytics represents a major step on that journey,” said Scott Happ, CEO of Optimal Blue. “By giving users instant access to the business metrics that matter most, this innovative solution will help customers rapidly solve problems and seize opportunities.”
By combining lock data and pricing details with powerful visualizations, Enterprise Analytics provides business intelligence that is truly actionable. As stated by Sheryl Teague, Senior Product Manager at Optimal Blue, “Enterprise Analytics is powered by an industry-leading business intelligence engine, designed to take full advantage of Optimal Blue’s robust data warehouse. Originators now have the essential functionality to easily monitor and react to changes in market conditions, product mixes, and loan activity.”
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