– Advanced Integration Delivers Compliant, Real-Time Mortgage Comparisons –

Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, announced today the integration of MBS Highway’s mortgage market data and analytics platform. Through direct integration with Optimal Blue’s full suite of product eligibility and pricing APIs, MBS Highway’s advisor platform now seamlessly enables real-time, compliant, and personalized scenario comparison pricing, initiating an insightful and high-conversion mortgage loan process.

By integrating with Optimal Blue’s modernized APIs, MBS Highway advisors can simultaneously present product eligibility and variable rate comparisons for all loan programs – without ever having to leave the MBS Highway platform. Increasing the availability of program options creates a unique one-stop-shopping experience that positions MBS Highway as a transparent resource, leading to more referrals and higher application conversion rates.

“In today’s competitive marketplace, it’s very important to convert as many potential clients into an application as possible,” explained Avi Habib, Chief Operating Officer at MBS Highway. “Our clients will be able to pull in the most accurate pricing data directly from Optimal Blue, providing consumers all the possibilities of homeownership.”

“Optimal Blue’s partnership with MBS Highway gives mutual clients a competitive advantage under any market conditions,” said Chazz Huston, Strategic Alliances Manager at Optimal Blue. “The ability to quickly provide all possible and circumstantial rates is necessary to moving the application process forward.”

ABOUT MBS HIGHWAY
MBS Highway is a communication tool that will help you improve your batting average and turn more conversations into applications. There are various tools within MBS Highway that will help you show your customers and referral partners that you are a true advisor and an expert in the mortgage industry. In today’s constantly changing mortgage environment, it’s crucial that you stay ahead of these changes and your competition, so you stop losing out on loans! You’ll have the ability to generate Real Estate reports for every county in the US, with historical and forecasted rates of appreciation, so you can show your client the financial opportunity that exists in purchasing a home. Show your borrower easily and clearly which loan option is truly the best for them based on their specific situation. Become your Realtor’s go-to referral source by being able to show their customers the missed financial opportunity by delaying their purchase. Be a debt manager for past clients by showing them how you will be able to restructure their debt to reduce overall monthly payments and drive refinance business. Create short, engaging content for social media to drive referral business and keep you top of mind with customers as a trusted expert in the mortgage world.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR MBS HIGHWAY
Avi Habib
COO
(732) 526-7900
avi@mbshighway.com

– Designed Specifically for Mortgage Professionals, Newly Released Publishing Capabilities Empower Loan Officers and Automate Engagement with Marketing and Compliance Functions –

Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, announced today the release of their powerful social media publishing tool. Optimal Blue’s publishing solution was released with complete integration to the unique monitoring, audit, and collaboration capabilities of their comprehensive social media platform, the only all-in-one platform designed specifically for the needs of the mortgage industry.

Using a library of approved templates and other corporate assets, the publishing tool enables loan officers to schedule and post relevant content to any of their social networks with ease. Users benefit from an intuitive publishing scheduler that makes the process of arranging social interactions across the organization effortless. A built-in calendar manages posts across all profiles, networks, and campaigns, while detailed reports track engagement metrics across all social networks.

Unlike any other service being offered in the mortgage space today, Optimal Blue’s social media platform is developed around the NMLS database. It is pre-loaded with every mortgage professional in the country, enabling originators to quickly take advantage of the solution without the burden and hidden cost of user administration.

Optimal Blue’s end-to-end, fully automated social media platform also allows originators to manage the social networking activities of their loan officers through monitoring, audits, and collaboration. Automated, ongoing monitoring enables real-time oversight of social activity and proactively identifies mortgage-specific trigger terms and keywords to isolate compliance concerns that may require remediation. On-demand audit reports aggregate trends within an integrated portal, so management can easily view the organization’s digital presence and assess all compliance findings. Corporate campaign enrollment, team content sharing, and multi-network posting are also made possible through advanced collaboration tools.

“Social media is an extremely powerful business development tool for today’s originator,” explained Michael Stallings, Vice President of Comergence by Optimal Blue. “By leveraging modern automation through our end-to-end social media platform, originators not only exceed regulatory expectations, they can efficiently communicate their value proposition and gain a significant competitive advantage at both the corporate and loan officer level.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

– Product Loan Comparisons Embedded with Real-time, Compliant Pricing Now Available –

Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, is proud to announce a game-changing innovation with Mortgage Coach, creator of comprehensive point-of-sale borrower conversion software. Through direct integration with Optimal Blue’s robust API platform, every Mortgage Coach application now seamlessly connects real-time, compliant product and pricing data with the compelling financial analyses Mortgage Coach is known for. Through this collaborative effort and newly expanded product offering, Mortgage Coach and Optimal Blue enhance their long-standing strategic partnership and take their industry value proposition to a whole new level.

“Without ever leaving the Mortgage Coach app on their mobile device, loan officers can create informative, side-by-side comparisons highlighting multiple loan programs and comprehensive pricing information in just seconds,” explained Bob Brandt, Vice President of Marketing & Strategic Alliances for Optimal Blue. “Combining the sophisticated product and pricing data at the heart of every mortgage transaction with a compelling user experience — and doing so whenever, wherever it matters most — is a game changer for the industry.”

The benefits are not exclusive to lenders and loan officers. Today’s consumers immerse themselves with the details behind major financial decisions and pride themselves on deeply understanding their alternatives. Mortgage financing is no exception. When provided with a comparative, in-depth analysis of the financial impact of their best financing alternatives in a highly consultative environment, consumers are more engaged with their loan officers and more likely to move forward with a loan.

“In today’s price compression marketplace, converting every prospect into a borrower is the most important aspect of achieving increased profits for mortgage lenders,” said Joe Puthur, President of Mortgage Coach. “This new innovation gives lenders the instantaneous benefit of earning more commitments at a lower cost of acquisition.”

Mortgage Coach, the company’s flagship platform, is the technology behind the Total Cost Analysis (TCA), a report that illustrates the long and short-term impact of any loan program on the borrower’s financial situation. The TCA incorporates real time rates, fees, closing costs, and program information and presents its findings using simple yet powerful graphical elements like charts and graphs. The TCA provides a level of clarity that is virtually impossible to achieve without the Mortgage Coach platform.

“The difference between using a TCA to explain mortgage options and using any other method is like the difference between having a film described to you versus watching it in high definition with Dolby sound,” explained Mike Hardwick, President of Churchill Mortgage. “Having been in partnership with Mortgage Coach and Optimal Blue for several years now, we’re happy to have helped thousands of borrowers make a better, more informed decision. These new capabilities will provide greater clarity, transparency, and confidence to any borrower – in a way that is faster for every loan professional.”

ABOUT MORTGAGE COACH
The Mortgage Coach suite of enterprise online and mobile applications enhance the conversation between the borrower, mortgage professional, and Realtor, enabling a confident mortgage decision. Thousands of banks and lenders rely on Mortgage Coach to turn borrower education into a competitive advantage. With Mortgage Coach technology, financial and real estate professionals provide clearly illustrated mortgage options with detailed financials, charts, video narration, and live updates on any device, ensuring an informed home loan choice. Learn more about how to add the power of Mortgage Coach to your lending platform by visiting www.mortgagecoach.com or contact sales@mortgagecoach.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

PRESS CONTACT FOR MORTGAGE COACH
Jeri Yoshida
Yosh Communications
(310) 651-0051
jeri@yoshcomm.com

Optimal Blue announced today that the company has partnered with BankingBridge to enhance the co-branded marketing media that the web-based vendor provides to loan officers and Realtors.

Through this integration, BankingBridge can offer participating lenders a simple, precise, affordable, and compliant way to display accurate, real-time interest rates. Clients can now offer multiple media platforms, thus improving efficiency for lenders and, ultimately, increasing customer satisfaction.

“We built BankingBridge to serve as the platform that all loan officers and realtors utilize to search, invite, and share compliant and co-branded marketing across print, digital, and social media. It’s a completely ‘hands off’ tool,” said Jimmy King, Co-Founder of BankingBridge. “Our integration with Optimal Blue’s unrivaled pricing will now allow our customer’s interest rates and loan programs to be as real-time as a stock quote on a financial website. That’s exciting!”

Optimal Blue’s best-in-class eCommerce platform consumes product and pricing content from the industry’s largest network of investors, provides intelligent selection and customization of that content as desired by lenders, and distributes the personalized results to leading technology providers via RESTful APIs – wherever, whenever it matters most.

“Customers want their mortgage process to be as simple as logging in to social media and friending someone, or as precise as buying consumer products online,” said Bob Brandt, Vice President of Marketing & Alliances for Optimal Blue. “By integrating with Optimal Blue, BankingBridge will be able to greatly enhance the tools that their lender and realtor partners offer to borrowers through multiple co-branded marketing vehicles, ensuring that this accurate information is tailored to their specific needs.”

ABOUT BANKINGBRIDGE
BankingBridge is a software company based out of Charleston, South Carolina, that provides a platform for loan officers and realtors to create co-branded marketing media. BankingBridge believes it should be easier for banks to market themselves and their products on-line. For more information, please visit www.bankingbridge.com.

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PRESS CONTACT FOR BANKINGBRIDGE
Jimmy King
Co-Founder
(843) 514-3325
jimmy@bankingbridge.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

– Lenders Benefit from Shorter Closing Times, Higher Loan Volume, Higher Quality Loans and Increased Customer Satisfaction –

Optimal Blue, architect of the industry-leading enterprise product and pricing engine, announced entry into a technology partnership with San Francisco, CA.-based Roostify, a leading digital mortgage platform provider. Optimal Blue’s robust enterprise mortgage pricing service, backed by an unbeatable 99.999+% accuracy rate, is now accessible to banks and mortgage originators nationwide that utilize Roostify’s innovative technology to deliver a streamlined home lending experience to their borrowers and partners. This strategic alliance of two technology experts will further accelerate and demystify the home loan and closing experience.

Roostify enables loan officers and borrowers to seamlessly share and track critical information in the mortgage application and closing process through a secure interface that significantly improves client responsiveness and reduces cycles for loan officers. The combination of Optimal Blue’s expertise in pricing, along with the transparency and step-by-step guidance in Roostify’s loan application and closing processes, provides increased efficiency and profitability through accurate and precise tools.

“Our goal is always to enable lenders to offer the best possible loan application experience to consumers, and we’re excited to further that goal through partnering with an industry leader like Optimal Blue,” explained CEO of Roostify, Rajesh Bhat. “The integration with Optimal Blue is a win for our joint customers, who will be able to close loans faster and more seamlessly. It’s also a win for their customers, who will benefit from a more transparent, streamlined application process and realize a far less stressful home-buying experience.”

“Lenders have an insatiable appetite for innovative, market-leading solutions that drive ease, transparency and efficiency to the mortgage process,” said Bob Brandt, Vice President of Marketing and Alliances at Optimal Blue. “We’re extremely excited to see Roostify connecting with the Optimal Blue platform in such a way that the tools driving pricing and product decisions, as well as workflow, will be interwoven into a unique experience within Roostify that provides tangible value for both the lender and consumer.”

The Roostify platform — accessible from anywhere, including mobile devices — provides shorter loan processing times by allowing lenders to eliminate manual application origination tasks, documentation, and status communication, reducing the time required to close a loan. In addition, applicants can pull data into the application directly from their financial institutions, circumventing mistakes that can delay or derail a loan decision.

The partnership has been well-received by Roostify and Optimal Blue’s mutual customers. Gellert Dornay, President and CEO of Axia Home Loans explained, “Roostify is a key component in giving our clients the ability to quickly and confidentially submit financial information to begin the process of an entirely new mortgage experience, while Optimal Blue’s automation tools increase our efficiency and profitability. The integration of these services will further streamline and improve our clients’ mortgage experience, addressing increasing customer demand for greater transparency, confidentiality and ability to expedite! This all fits perfectly into Axia Home Loans’ strategy to improve the process for our clients to make educated decisions around sustainable homeownership.”

ABOUT ROOSTIFY
Founded by three technologists frustrated with their home buying experiences, Roostify enables a more efficient, transparent mortgage process for lenders, agents and homebuyers. Roostify’s software platform is trusted by prominent banks and mortgage brokers nationwide to deliver more loan volume, faster closes and happier customers. Roostify is backed by private investors, and headquartered in San Francisco. For more information, please visit www.roostify.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

– Strategic Alliance Between Industry Pioneers –

The premier cloud-based provider of Enterprise Lending Services (“ELS”) to the mortgage industry, Optimal Blue, recently announced it has entered into a technology partnership with SimpleNexus. Optimal Blue’s compliant pricing services, backed by an unrivaled 99.999+% accuracy rate, will now be available to industry professionals and consumers through the SimpleNexus mobile platform. Having this dynamic blend of resource tools at their fingertips, loan officers will be more efficient in nurturing clientele and facilitating all phases of the loan process.

There has been an unprecedented demand for pricing through mobile platforms, so executives from both companies are confident that this alliance will set the new standard for compliance, convenience, security and mobility. The combination of Optimal Blue’s expertise in pricing, along with the robust capabilities of SimpleNexus’ mobile platform, will provide loan officers and other stakeholders with increased profitability and productivity by providing the necessary tools when and where needed.

“SimpleNexus enables originators to interact with borrowers and agents, not only during the loan, but before and after as well,” said Matt Hansen, president of SimpleNexus. “This strategic partnership was an ambitious accomplishment. Optimal Blue’s reputation and focus on innovation align perfectly with who we are, so we are confident that lenders and their partners will see increased production when utilizing these technologies.”

“This is the perfect blend of skills and services provided by two best-in-class companies,” commented Mark Coupland, vice president of business development at Optimal Blue. “This will further extend the reach of both companies’ offerings into the loan origination process, benefiting all stakeholders in the process and most importantly, the consumer. This is just the beginning”

From lead generation to closing, Optimal Blue and SimpleNexus will continue to provide innovative solutions that offer organizational-level compliance, while improving the experience for all parties involved in the mortgage process.

ABOUT SIMPLENEXUS
In 2011, SimpleNexus pioneered private-labeled mobile apps for the mortgage space. Focusing on mobile, SimpleNexus provides convenience from the beginning of the home search to closing. Borrowers, loan officers and agents all use the technology to stay connected and close loans faster. Furthermore, SimpleNexus is a select member of the Mortgage Bankers Association and the only mobile technology provider with a SOC 2 security audit incorporated into its services. SimpleNexus is a trusted partner and has the resources and expertise to help companies deliver above and beyond their customers’ expectations. For more information, please visit www.SimpleNexus.com, or contact SimpleNexus at (855) 684-2777 or info@simplenexus.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com