Optimal Blue’s Innovative Tech Development Results in Record Growth
— The company continues to refine secondary market automation for lenders —
Optimal Blue’s significant investment in developing and deploying comprehensive secondary market automation propelled the company’s growth in the first half of 2017, netting a 21% increase in new clients.
The company released a number of new enhancements to its end-to-end technology this year, including a market share analytics solution, a business intelligence tool and a social media compliance solution.
It also launched capabilities that integrate mortgage technology systems across the industry. Through its highly scalable API interface platform, lenders can easily integrate compliant product and pricing content with the leading third-party technology and service providers they rely upon for lead generation, CRM, consumer-direct, mobile, LOS and more.
With Optimal Blue solutions, lenders can automate their entire secondary marketing function and interact seamlessly with the industry’s largest network of leading investors, all through a single, unified platform.
“The competitive mortgage industry landscape comes with numerous complex challenges, and our goal is to enable customers to manage and conquer those challenges as simply and as efficiently as possible,” said Scott Happ, CEO of Optimal Blue.
Optimal Blue’s Digital Mortgage Marketplace connects originators, investors and providers and the company continues to forge strategic partnerships with other mortgage tech providers, such as Roostify and Easy Mortgage Apps. In May, Optimal Blue announced its acquisition of Comergence, a provider of due diligence automation and ongoing surveillance services.
“Optimal Blue and Comergence are well-aligned around our principal mission of facilitating transactions between buyers and sellers of loans,” Happ said. “Comergence solutions help build trust and confidence among marketplace participants by verifying third-party compliance in real-time, a capability unmatched in the industry.”
The Comergence acquisition was one more milestone in the company’s ultimate two-pronged mission: to enable originators to automate their entire secondary marketing operation, from content through commitment; while enabling investors and leading providers to accelerate the loan origination process by leveraging automated data exchange, streamlined value delivery, robust innovations and actionable business intelligence.
The market response to Optimal Blue’s development and acquisition of cutting-edge solutions had been dramatic, with record customer growth and adoption this year. The company’s Digital Mortgage Marketplace already touches one of every four mortgage loans in the U.S., and Optimal Blue is poised to continue that growth with its commitment to innovation.
“I am thrilled to welcome so many new customers to Optimal Blue, and I’m equally honored that they’ve entrusted our secondary marketing solutions to further automate their operation and successfully accomplish their technology and business goals,” Happ said.
This piece was originally featured on HousingWire.com.
PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances