Month: November 2017

Optimal Blue Significantly Improves Data Transparency and Availability

— Drives originator success With powerful business intelligence solution and expansions to API platform —

Secondary marketing automation and services provider Optimal Blue recently introduced an advanced data visualization tool and significant expansions to its highly-advanced application programming interface (API) platform. These innovations align with Optimal Blue’s commitment to develop best-in-class solutions that increase the competitiveness of their clients, enable sustainable operational efficiencies, and break down traditional integration barriers with the mortgage technology providers they rely upon.

With Optimal Blue’s Enterprise Analytics, originators finally have an intuitive and convenient centralized reporting mechanism to quickly and efficiently gather information for better decision-making. Originators can measure and compare expectations against their results to accurately determine if performance is truly aligned with organizational goals. Secondary marketing managers can also benchmark their business channels to easily compare lock volume by product type, loan purpose, note rates, FICO score and more.

“The Enterprise Analytics platform is a concise, integrated solution that breaks unnecessary dependency on database and reporting resources, putting the organization in the driver’s seat to nimbly adapt to driving market forces, and optimize profitability and expansion,” explained Richard Martin, assistant vice president of HomeStreet Bank. “The framework offers dynamic, customizable, and exportable dashboard solutions for every layer of management.”

Trends in change requests and lock volume are apparent and can be easily tracked, so decision makers can clearly identify and understand the behavior behind company numbers. Originators can utilize this valuable information to determine if their profit margins are sufficient to cover operational costs or if mark-ups should be created, if additional training should be provided to sales team individuals, or if other actions need to be taken.

“Enterprise Analytics provides the crucial business insight that our clients need to more rapidly solve problems, seize opportunities, and drive success. We’ve also expanded our API product lineup, allowing clients to further integrate highly-advanced APIs into their unique business processes,” said Bob Brandt, vice president of marketing and alliances at Optimal Blue. “This elevated data transparency and availability are fundamental components in our strategic product initiative.”

The recent expansion of Optimal Blue’s API platform is yet another innovation pioneered to set the technology standard for the mortgage industry. This expanded suite of API offerings provides originators with full listing search results, best execution search results, pipeline and lock management. Users can easily create, update, and retrieve loans, and seamlessly retrieve, filter, and sort pipelines. Additionally, the API features a built-in capability to register loans, request locks, and automatically accept locks.

Clients have experienced enormous success by creatively leveraging these APIs to automate dynamic marketing campaigns, advertise corporate rates, perform accurate and fast borrower-specific searches, and more. The expanded API suite has also encouraged customers to leverage mobile apps and online portals, allowing them to take control of the entire user experience, from start to finish.

“Through our API integration, Mace Innovations has the power of Optimal Blue with added flexibility,” explained Chris Mace, president and founder. “We now have a comprehensive complement of data and a modern, intuitive technology platform to transfer additional data points and custom fields – all of which helps eradicate the obstacles that have historically hindered innovation within our industry.”

As the fintech landscape continues to change, Optimal Blue resolves to stay in the forefront as an industry leader. By providing comprehensive insight into real-time, loan-level metrics and exposing new channels to coherently source accurate data throughout the loan lifecycle, Optimal Blue proves that there is no limit to what can be achieved through innovation.

This piece was originally featured on HousingWire.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

Big Purple Dot Selects Optimal Blue to Streamline Processes Throughout the Loan Lifecycle

Customer Relations Management (CRM) provider, Big Purple Dot, has chosen Optimal Blue as their partner to integrate accurate product eligibility and pricing data into their platform through the use of Optimal Blue’s advanced API. This highly-anticipated integration will simplify a historically disjointed lead-to-close process, enhancing collaboration and streamlining business processes throughout the loan lifecycle.

As a client driven product and technology platform, Big Purple Dot evolves with the needs and wants of their customer base. “Our clientele has been asking for an Optimal Blue integration for several years,” explained Aldo Sarmiento, President and Chief Technology Officer at Big Purple Dot. “Optimal Blue’s API initiative has provided us the opportunity to make this happen and increases the value of our CRM immensely. We plan to introduce an assortment of dynamic and intriguing tools to the mortgage industry very soon.”

Big Purple Dot is known for their innovation and unrivaled methods that eradicate the communication barriers between the various parties involved in the lifecycle of a mortgage transaction, beginning with the borrower experience. The company has developed an application intake form that can be white-labeled per an originator’s unique UI preference, and the integration with Optimal Blue now guarantees accurate product eligibility and pricing data at this pivotal stage. The integration also allows originators and realtors to funnel leads from any source, arming them with tools to quickly distribute and efficiently close deals, in addition to subsequently managing those relationships after closing. Big Purple Dot also anticipates increased success in client re-targeting.

“Our focus is to develop technology partnerships with companies that are equally motivated to shape the future of the mortgage industry,” said Optimal Blue Strategic Alliances Manager, Chazz Huston. “Adding the CRM platform provided by Big Purple Dot into our technology ecosystem of innovators will serve Optimal Blue customers – and the mortgage industry as a whole – with true lead-to-close management, and beyond.”

ABOUT BIG PURPLE DOT
Big Purple Dot is a real estate centric, Customer Relations Management (CRM) system that provides services to both mortgage and real estate professionals. From single users to large corporate structures, Big Purple Dot focuses on speed to contact via automatic email and text message technology with an emphasis on task management, to make sure that nothing falls through the cracks. Big Purple Dot also offers lenders and realtors the ability to collaborate in real time, which promotes better communication, proper lead source tracking, and complete transparency.

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PRESS CONTACT FOR BIG PURPLE DOT
Aldo Sarmiento
President and Chief Technology Officer
(949) 223-0900
aldo@bigpurpledot.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

South Street Securities, LLC Adopts Optimal Blue to Elevate Regulatory Standards in Broker-Dealer Market

— Digital oversight and process automation provides added assurance to satisfy internal and regulatory requirements —

South Street Securities, LLC (“South Street”), a Tier 1 member of FICC and MBSD with a current balance sheet of $30+ billion, has selected Optimal Blue, the leading provider of secondary marketing automation and third-party oversight solutions in the mortgage industry, to strengthen the company’s compliance regime. In adopting this technology, South Street further demonstrates their position as a premier broker-dealer in a niche market by leveraging a comprehensive due diligence and surveillance platform to satisfy rigorous business and oversight requirements.

Utilizing the electronic document collection and financial status reporting modules available in the Comergence platform provides South Street with a deeper understanding of a client’s financial health at the time of application, while enabling ongoing visibility during the life of the relationship. Relying on system automation removes what was previously a labor-intensive review process, while maintaining company protocols and compliance with regulatory mandates.

South Street’s MBS division began TBA Pipeline Hedging for originator clients in 2017. According to David DeBlase, Chief Financial Officer of South Street, the decision to move forward with Optimal Blue came after meticulous evaluations of compliance, surveillance, and on-boarding platforms. “We determined that the Comergence platform was able to effortlessly facilitate the various credit and compliance demands of a complex process that grants margin and hedging lines to our clients. Further, the system seamlessly complements the robust infrastructure that South Street employs to on-board, trade, and clear securities.”

Comergence was acquired by Optimal Blue because the company was widely recognized for its innovations in due diligence automation and ongoing surveillance services – a capability unmatched in the mortgage industry. Popularity has continued to grow, with new segments like the broker-dealer market now adopting these services.

“This is a huge endorsement of our technology,” said Greg Schroeder, Vice President of Comergence at Optimal Blue. “It further validates our enterprise automation approach that is centered on process improvement and acceleration rooted in data insight – without compromising compliance demands.”

ABOUT SOUTH STREET SECURITIES, LLC
Established in 2001, South Street Securities (SSS) is a FINRA-regulated broker/dealer that concentrates on Repo Cash Investment, Repo Security Financing Services and Mortgage Backed Securities for mortgage originators. As a Tier 1 member of Fixed Income Clearing Corp (FICC), DTC, and MBSD with full netting rights, South Street self-clears all transactions.

South Street provides access to the capital markets for mortgage originators that need to hedge their forward pipeline exposure by allocating trading lines and margin to facilitate transactions. South Street partners with the leading analytics firms to provide the best execution for mortgage originators.

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PRESS CONTACT FOR SOUTH STREET SECURITIES, LLC
David DeBlase
Chief Financial Officer
(212) 803-5050
david.deblase@sssnyc.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com