Optimal Blue Amplifies Pricing Accuracy and Originator Efficiency Through No-Cost, General Availability of Two PPE Product Enhancements

Building on the company’s recent announcement of its AI-powered Originator Assistant, Rules Optimizer and enhanced Lock Extensions are now available to give lenders greater control and efficiency managing loan pricing rules and lock policies 

PLANO, Texas – May 19, 2025 – Optimal Blue today announced the general availability of two feature enhancements in the Optimal Blue PPE, underscoring the company’s leading position as the most accurate and widely used product, pricing, and eligibility engine. Rules Optimizer, originally introduced at the company’s user summit in February, and enhanced Lock Extensions workflows, are now both available to all Optimal Blue clients at no additional cost. This follows the general availability Originator Assistant, another PPE innovation built to eliminate human bias in the loan structuring process and help originators identify all options for a borrower. 

Rules Optimizer gives mortgage lenders greater control and efficiency when managing loan pricing rules. The feature helps lenders eliminate repetitive work by allowing a single pricing rule – such as a FICO-based condition or a state-level adjustment – to be applied to multiple investor relationships and products. Lenders can define groupings and reuse rules where needed, reducing the time and effort spent recreating the same rule across dozens or even hundreds of investors. 

The feature also includes scheduling capabilities so users can define start and end dates for special promotions or time-sensitive updates in advance. A built-in change history view shows what was changed, when, and by whom, giving secondary and capital markets teams greater visibility and control. 

“Rules Optimizer is built on top of the Optimal Blue PPE’s system-maintained ratesheet content, which is known for its industry-leading accuracy,” said Tiffany McGarry, vice president of product management at Optimal Blue. “We designed this feature based on direct feedback from our clients, many of whom manage relationships with 50, 100 or even 200 investors. With Rules Optimizer, they can work faster, minimize manual edits, and retain flexibility in how they apply and manage rules.” 

Lenders can choose between using a one-to-one or one-to-many configuration for rules, giving them the best of both worlds: the benefit of Optimal Blue’s detailed investor relationships with the efficiency of centralized control. This flexible approach is especially useful for lenders running limited-time promotions or needing to rapidly adjust pricing rules based on market conditions. 

Optimal Blue also announced the general availability of enhanced ​​Lock Extensions workflows, a feature reimagined in close collaboration with the company’s clients and refined through a beta-testing period. This feature gives lenders greater control, automation, and flexibility over lock extension policy management. The new Lock Extensions experience allows Optimal Blue PPE users to configure policies across multiple investors using global product groups, significantly reducing manual work and complexity. It also introduces a step-by-step configuration workflow, advanced toggles to support compliance considerations, and automation tools for processing and tracking extension requests. Together, Originator Assistant and Lock Extensions help lenders respond faster to market conditions, reduce manual error, and apply lock policies with greater consistency and precision.  

Rules Optimizer and enhanced Lock Extensions are the latest in a series of product innovations delivered by Optimal Blue at no additional cost to clients. Both follow the recent general availability of ​Ask Obi and Originator Assistant and reinforce Optimal Blue’s commitment to streamlining the mortgage capital markets process through flexible, intelligent technology. 

About Optimal Blue 

Optimal Blue effectively bridges the primary and secondary mortgage markets to deliver the industry’s only end-to-end capital markets platform. The company helps lenders of all sizes and scopes maximize profitability and operate efficiently so they can help American borrowers achieve the dream of homeownership. Through innovative technology, a network of interconnectivity, rich data insights, and expertise gathered over more than 20 years, Optimal Blue is an experienced partner that, in any market environment, allows lenders to optimize their advantage from pricing accuracy to margin protection, and every step in between. To learn more, visit OptimalBlue.com.  

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Media Contact
Olivia DeLancey, Optimal Blue
904.854.5459
Olivia.DeLancey@OptimalBlue.com