Month: June 2017

WebMax Enhances Loan Origination & Borrower Experience with Optimal Blue

WebMax has chosen Optimal Blue as their partner to provide a unique digital mortgage experience with lender-specific, real-time, compliant pricing, rates and product eligibility through the Optimal Blue API.

This integration will allow WebMax to provide accurate, instantaneous data at the time of application submission, further enhancing and providing a better path to completion, as well as increased efficiencies for the lender and enhancing customer satisfaction.

“WebMax is thrilled to work with Optimal Blue to increase the seamlessness of the borrowing experience,” said Curt Tegeler, President and CEO of WebMax. “Current and future clients can now benefit from the enhancement of the borrowing life cycle through this integration. Through our website solution, pricing and rates are provided to the borrower immediately upon submission of our digital application.”

Optimal Blue’s best-in-class eCommerce platform consumes product and pricing content from the industry’s largest network of investors, provides intelligent selection and customization of that content as desired by lenders, and distributes the personalized results to leading technology providers via RESTful APIs – wherever, whenever it matters most.

“This is an exciting partnership for Optimal Blue and WebMax,” said Chazz Huston, Strategic Alliances Manager for Optimal Blue. “It benefits everyone in the loan lifecycle. Borrowers and lenders are seeking a simplified, accurate and streamlined mortgage experience, and this integration does just that.”

ABOUT WEBMAX
WebMax provides an innovative digital solution designed to make Mortgage and Real Estate easy by enhancing the lending experience. The company’s compliant, enterprise-level solutions incorporate website design, custom development and third-party system integration: maximizing lead generation and conversion, expediting the loan origination process and enhancing referral partner relationships. For more information, visit www.webmaxco.com.

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PRESS CONTACT FOR WEBMAX
Siera Smith
Director of Marketing
(609) 920-6526
www.webmaxco.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

Velma.com Enhances Mortgage Marketing Automation by Integrating Compliant Product and Pricing

Velma.com has chosen Optimal Blue as their partner to provide mortgage lenders with highly accurate, real-time product eligibility and pricing through the Optimal Blue API.

Enterprise lenders using Velma’s CRM and Marketing platforms will be able to leverage Optimal Blue’s loan officer-specific, real-time product eligibility and pricing data to create an information-driven, one-to-one marketing experience. By eliminating tedious and error-prone processes of manually including product and pricing content in marketing communications, the loan officer will be more productive and free of “cut-and-paste” headaches. In addition, compliance officers are assured that compliant pricing is consistently quoted in the field, and that Velma’s industry-leading approval workflows can be invoked if needed.

“Today’s consumers have a ‘show me you know me’ mentality, and successful marketing communication treats recipients like individuals. By integrating Velma’s marketing cloud, CRM and Optimal Blue’s industry leading content, we further achieve the holy grail of marketing: the segment of one,” said Brent Emler, Velma.com’s VP of Sales and Marketing.

Optimal Blue’s best-in-class Enterprise Secondary Marketing Solution consumes product and pricing content from the industry’s largest network of investors, provides intelligent selection and customization of that content as desired by lenders, and distributes the personalized results to leading technology providers via RESTful APIs – wherever, whenever it matters most.

“We’re in a world where every important constituent in the loan process – consumers, loan officers, compliance officers, and more – can’t be out of sync with any of the others,” said Bob Brandt, Vice President of Marketing & Alliances for Optimal Blue. “The real-time integration with Velma.com is a great example of how key stakeholders benefit throughout the loan life cycle.”

ABOUT VELMA.COM
Velma.com is a leader in mortgage marketing and creating customers and partners for life. Velma provides cloud-based marketing automation, content, CRM, and multimedia communication that has delighted our clients since 2007 with its ease of use, quality, and effectiveness. For more information, visit www.velma.com.

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PRESS CONTACT FOR VELMA.COM
Nicole Anderson
Velma Communications
208 854.7900
nanderson@velma.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

Capsilon Corporation and Optimal Blue Transform Mortgage Production Process

Optimal Blue announced today that the company has partnered with Capsilon Corporation to provide a unique digital mortgage experience with highly accurate, real-time product eligibility and pricing content.

The Capsilon digital mortgage platform leverages the power of the cloud and intelligent process automation to evolve the existing mortgage production process into a modern digital mortgage factory. By integrating Optimal Blue’s real-time product eligibility and pricing content directly into the upcoming Capsilon mortgage point-of-sale solutions, joint clients will be able to improve overall compliance, create numerous process efficiencies, and deliver an engaging origination experience.

“Capsilon is transforming the mortgage industry with intelligent process automation that increases the velocity and accuracy of every step in the loan production process,” said Sanjeev Malaney, CEO of Capsilon. “Our partnership with Optimal Blue provides the data connectivity, integrated pricing workflows, and process automation lenders require to accelerate the loan production process and improve customer satisfaction.”

Optimal Blue’s best-in-class eCommerce platform consumes product and pricing content from the industry’s largest network of investors, provides intelligent selection and customization of that content as desired by lenders, and distributes the personalized results to leading technology providers via RESTful APIs – wherever, whenever it matters most.

“Our goal is to further unite the industry with our digital marketplace and break down the traditional vendor silos that have held back industry success,” said Optimal Blue CEO Scott Happ. “Strategic integrations with digital mortgage technology leaders such as Capsilon will move the industry forward.”

ABOUT CAPSILON CORPORATION
Capsilon transforms the speed and economics of the mortgage production process. Capsilon gives mortgage originators, servicers and correspondents a disruptive advantage by making it possible to deliver mortgages at the highest velocity and at a new cost structure with the utmost integrity. Headquartered in San Francisco, Capsilon serves many of the mortgage industry’s most innovative companies, including two of the 10 largest residential mortgage lenders in the United States. For more information, visit www.capsilon.com.

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PRESS CONTACT FOR CAPSILON
Greg Marek
Chief Marketing Officer
(415) 889-2195
greg.marek@capsilon.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

BankingBridge Partners with Optimal Blue to Enhance Lender Marketing Tools

Optimal Blue announced today that the company has partnered with BankingBridge to enhance the co-branded marketing media that the web-based vendor provides to loan officers and Realtors.

Through this integration, BankingBridge can offer participating lenders a simple, precise, affordable, and compliant way to display accurate, real-time interest rates. Clients can now offer multiple media platforms, thus improving efficiency for lenders and, ultimately, increasing customer satisfaction.

“We built BankingBridge to serve as the platform that all loan officers and realtors utilize to search, invite, and share compliant and co-branded marketing across print, digital, and social media. It’s a completely ‘hands off’ tool,” said Jimmy King, Co-Founder of BankingBridge. “Our integration with Optimal Blue’s unrivaled pricing will now allow our customer’s interest rates and loan programs to be as real-time as a stock quote on a financial website. That’s exciting!”

Optimal Blue’s best-in-class eCommerce platform consumes product and pricing content from the industry’s largest network of investors, provides intelligent selection and customization of that content as desired by lenders, and distributes the personalized results to leading technology providers via RESTful APIs – wherever, whenever it matters most.

“Customers want their mortgage process to be as simple as logging in to social media and friending someone, or as precise as buying consumer products online,” said Bob Brandt, Vice President of Marketing & Alliances for Optimal Blue. “By integrating with Optimal Blue, BankingBridge will be able to greatly enhance the tools that their lender and realtor partners offer to borrowers through multiple co-branded marketing vehicles, ensuring that this accurate information is tailored to their specific needs.”

ABOUT BANKINGBRIDGE
BankingBridge is a software company based out of Charleston, South Carolina, that provides a platform for loan officers and realtors to create co-branded marketing media. BankingBridge believes it should be easier for banks to market themselves and their products on-line. For more information, please visit www.bankingbridge.com.

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PRESS CONTACT FOR BANKINGBRIDGE
Jimmy King
Co-Founder
(843) 514-3325
jimmy@bankingbridge.com

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

CMPS Institute Leverages Optimal Blue Real-Time Pricing to Increase Accuracy and Efficiencies

CMPS Institute has chosen Optimal Blue as their partner to provide loan officers with highly accurate, real-time product eligibility and pricing through the Optimal Blue API.

The CMPS Platform is a CRM technology and lead conversion suite for banks, credit unions, mortgage companies, and individual loan originators. Loan originators use the CMPS Platform to create and keep track of daily sales activities, prepare loan comparison reports, automate marketing, and measure progress with each borrower and strategic partner relationship. By integrating Optimal Blue’s real-time product eligibility and pricing content directly into the CMPS workflow, loan originators can now easily leverage real-time, accurate pricing directly from the CMPS system when comparing loan options.

“Our partnership with Optimal Blue will help banks, credit unions, and mortgage companies to improve their customer experience,” said Gibran Nicholas, CEO of CMPS Institute and creator of the CMPS Platform. “This integration will empower loan originators to compare loan options more effectively and automatically send quarterly mortgage reviews to their borrowers, comparing the borrower’s interest rate with current market rates. This gives loan originators a relevant way to stay in touch with their database, improve client retention, and unlock the lifetime value of their clients.”

“For too long, mortgage industry services have been isolated and essentials like real-time pricing and product eligibility were considered out of reach to even the most sophisticated platforms. Partnering and integrating with CMPS changes the game,” said Chazz Huston, Strategic Alliances Manager for Optimal Blue. “This integration brings together a first-in-class CRM with the best-in-class Enterprise Secondary Marketing Solution to provide instant and accurate pricing, and creates a model for how to move the industry forward.”

ABOUT CMPS INSTITUTE
CMPS Institute is a national organization that certifies mortgage bankers and brokers. We provide mortgage planning certification, sales training and technology systems to banks, credit unions, mortgage companies and individual loan originators. For more information, visit www.cmpsinstitute.org.

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PRESS CONTACT FOR CMPS INSTITUTE
Gibran Nicholas
Chairman and CEO
(734) 385-6177
gibran@cmpsinstitute.org

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com