– Expanded Capabilities Significantly Enhance Social Media Oversight Solution –

Leading provider of secondary marketing automation and services in the mortgage industry, Optimal Blue, announced today the launch of real-time social media compliance monitoring – the subsequent phase of its unique and leading-edge service to address the growing industry need to monitor social and digital media communications within a regulatory framework. This release of fully-automated monitoring functionality complements the current compliance auditing capabilities by providing a thorough solution set to seamlessly manage the inherent compliance risks associated with the rapid growth of social media usage in the mortgage industry.

The new real-time monitoring functionality is unlike any other service being offered in the mortgage space today. Relevant mortgage ‘trigger terms’ are built in to the Optimal Blue platform enabling the system to crawl the internet in search of potential infractions across corporate digital properties or a loan officer’s social networking profile. Customized trigger terms can also be added for specific organizational needs. When identified, an automated alert is delivered in real time to encourage quick resolution and remediation, lowering compliance risk and limiting reputational damage.

“In today’s social media landscape, it is imperative to take a proactive approach,” explained Scott Happ, CEO of Optimal Blue. “By introducing a comprehensive monitoring module, clients can easily detect and resolve issues before they become costly. This also creates a phenomenal opportunity to train staff and loan officers regarding the compliance responsibilities related to social and digital media.”

Originators looking to create an efficient and scalable social media monitoring program value Optimal Blue’s social media compliance system because it enables them to combine periodic audits with ongoing monitoring. Additionally, the system delivers comprehensive trend reports and provides users with valuable insights into social media risk factors. “The Optimal Blue social media platform has completely altered the way we manage our loan officer’s social activity,” said Laura Kardow, Director of Compliance with Open Mortgage, LLC. “The addition of monitoring to an already progressive audits program has created more transparency into digital risk assessment and allows us to address any potential issues – immediately.”

For additional information on maintaining compliance and your corporate reputation while promoting the use of social media to grow business, Optimal Blue has developed a resource titled, “Monitoring Your Employees’ Social Media Activity.”

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

– The Company Continues to Refine Secondary Market Automation for Lenders –

Optimal Blue’s significant investment in developing and deploying comprehensive secondary market automation propelled the company’s growth in the first half of 2017, netting a 21% increase in new clients.

The company released a number of new enhancements to its end-to-end technology this year, including a market share analytics solution, a business intelligence tool and a social media compliance solution.

It also launched capabilities that integrate mortgage technology systems across the industry. Through its highly scalable API interface platform, lenders can easily integrate compliant product and pricing content with the leading third-party technology and service providers they rely upon for lead generation, CRM, consumer-direct, mobile, LOS and more.

With Optimal Blue solutions, lenders can automate their entire secondary marketing function and interact seamlessly with the industry’s largest network of leading investors, all through a single, unified platform.

“The competitive mortgage industry landscape comes with numerous complex challenges, and our goal is to enable customers to manage and conquer those challenges as simply and as efficiently as possible,” said Scott Happ, CEO of Optimal Blue.

Optimal Blue’s Digital Mortgage Marketplace connects originators, investors and providers and the company continues to forge strategic partnerships with other mortgage tech providers, such as Roostify and Easy Mortgage Apps. In May, Optimal Blue announced its acquisition of Comergence, a provider of due diligence automation and ongoing surveillance services.

“Optimal Blue and Comergence are well-aligned around our principal mission of facilitating transactions between buyers and sellers of loans,” Happ said. “Comergence solutions help build trust and confidence among marketplace participants by verifying third-party compliance in real-time, a capability unmatched in the industry.”

The Comergence acquisition was one more milestone in the company’s ultimate two-pronged mission: to enable originators to automate their entire secondary marketing operation, from content through commitment; while enabling investors and leading providers to accelerate the loan origination process by leveraging automated data exchange, streamlined value delivery, robust innovations and actionable business intelligence.

The market response to Optimal Blue’s development and acquisition of cutting-edge solutions had been dramatic, with record customer growth and adoption this year. The company’s Digital Mortgage Marketplace already touches one of every four mortgage loans in the U.S., and Optimal Blue is poised to continue that growth with its commitment to innovation.

“I am thrilled to welcome so many new customers to Optimal Blue, and I’m equally honored that they’ve entrusted our secondary marketing solutions to further automate their operation and successfully accomplish their technology and business goals,” Happ said.

This piece was originally featured on HousingWire.com.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

– Turnkey Service Automates Regulatory Oversight, Eliminates Manual Tasks and Financial Risks –

Comergence, an Optimal Blue company and a trusted compliance solutions provider to the mortgage industry, announced today the launch of its newest compliance solution, Social Media Compliance. Powered by sophisticated regulatory intelligence capabilities and embedded with the specific policies and procedures of a licensed mortgage originator, the unique and leading-edge service addresses the growing need and seemingly insurmountable task of monitoring social and digital media communications within a regulatory framework.

“Social media is a powerful tool used more and more by today’s loan officers to source business. Yet, with numerous regulations today and even more expected in the future, the risk is high for unintentional social media mistakes that could pose significant financial risks for lenders,” stated Scott Happ, Chief Executive Officer of Optimal Blue. “We recognize that adherence to growing compliance demands will be challenging for lenders if social media compliance remains a manual, time-consuming effort coming at a great cost. By delivering this robust automation at an extremely affordable price, lenders discover an immediate ROI – regardless of whether they have five loan officers or hundreds.”

The Social Media Compliance system can evaluate social media activity across all loan officers and all venues in real time via automated scheduling. The platform also identifies potential violations, highlights usage trends, and provides 360-degree audit reports for a deeper violation review so lenders can communicate and remediate internally and externally – all within a single, turnkey compliance tool. The system provides enormous advantages for the hundreds of organizations that already rely upon other Comergence Compliance solutions, including streamlined organizational and user set-up.

“Social media presents a large playing field and a new frontier for today’s lenders that is not going away anytime soon. Leveraging automation removes the heavy lifting and positions lenders to properly take full advantage of the opportunities through this great marketing asset,” said Greg Schroeder, Vice President of Comergence. “Everything lenders need to self-manage social media compliance is available in our solution, bringing efficiencies, simplicities, and real-time oversight with little effort.”

For more information on the social media compliance demands in the mortgage industry, Optimal Blue has developed a resource titled The Importance of Developing a Social Media Compliance Policy. The white paper can be accessed at – http://comergencecompliance.com/smc-whitepaper1/.

###

PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com