Optimal Blue Chief Marketing Officer Sara Holtz Named a 2024 HousingWire Marketing Leader
PLANO, Texas – June 3, 2024 – Optimal Blue today announced that Sara Holtz, chief marketing officer, has been honored with the 2024 HousingWire Marketing Leader award. The Marketing Leaders are selected by HousingWire’s selection committee based on their professional achievements within their organizations, contributions to the overall housing economy, client impact, and personal success over the course of their careers. This year, 50 winners were selected. This is the second year in a row Holtz has made the list.
“Sara joined us in March 2024 and has already made a significant and positive impact on our brand internally and externally. She came in at full speed, rolling out Optimal Blue’s ‘Optimize Your Advantage’ campaign at the MBA’s Secondary and Capital Markets Conference last month. We are incredibly proud of her work and look forward to seeing what she leads her team to accomplish next,” said Scott Smith, interim CEO of Optimal Blue and president of Andromeda, Constellation Software Inc. “Sara inspires her team every day with passions and insights drawn from her lengthy and impactful experience in our industry.”
Holtz was tapped as CMO of Optimal Blue to lead the industry’s most used capital markets platform through the next stage in its evolution. With 20 years of mortgage marketing expertise under her belt, Holtz’s firm grasp of the mortgage life cycle and competitive landscape has enabled her to gain buy-in on a refreshed brand narrative, value proposition, and marketing strategy all within her first month at the organization. In addition to an industry-focused strengthening of relationships for Optimal Blue, Holtz is providing strategic direction and oversight. She’s refreshed KPIs for marketing initiatives and is spearheading a complete overhaul of marketing systems.
“The 2024 Marketing Leaders are once again setting the bar high, pushing boundaries, and redefining excellence in mortgage and real estate,” said HousingWire Editor-in-Chief Sarah Wheeler. “Their innovative strategies, creative campaigns, and data-driven approaches are not only driving remarkable business growth but also inspiring a new standard of excellence. We are immensely proud to honor these visionary leaders who exemplify the transformative power of marketing.”
About Optimal Blue
Optimal Blue effectively bridges the primary and secondary mortgage markets to deliver the industry’s only end-to-end capital markets platform. The company helps lenders of all sizes and scopes operate profitably and efficiently so they can fulfill the momentous role of helping American borrowers achieve the dream of homeownership, regardless of market dynamics. Through innovative technology, a network of interconnectivity, rich data insights, and expertise gathered over more than 20 years, Optimal Blue is an experienced partner that allows lenders to optimize their advantage from pricing accuracy to margin protection, and every step in between. To learn more, visit OptimalBlue.com.
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Media Contact
Olivia DeLancey, Optimal Blue
904.854.5459
Olivia.DeLancey@OptimalBlue.com