— APIs enable clients and technology partners to connect pricing data; available now —

Recently at the MBA Technology conference in Chicago, Optimal Blue – the leading provider of product eligibility and pricing services and operator of the mortgage industry’s digital marketplace – unveiled its new Application Programming Interface (API) initiative. The first deliverables available through Optimal Blue’s new API platform, allow secure access to pricing for eligible products for both consumer direct and loan officer implementations. The APIs may be used by customers who wish to integrate product and pricing data with proprietary website, mobile, or point-of-sale solutions, and by vendor partners whose solutions are enhanced through the integration of originator-specific price data for eligible products.

Through this API initiative, a core element of Optimal Blue’s strategy, the company will enable an ecosystem of third party developers serving Optimal Blue customers. Scott Happ, CEO of Optimal Blue, stated, “Our goal is to support integration through contemporary and best-in-class API technology, with any third party or in-house system that our customers may choose to deploy.” Several vendors have already agreed to utilize the APIs with an eye toward demonstrating functionality at Optimal Blue’s 2017 Client Conference.

Optimal Blue’s API products leverage Microsoft Azure’s API management platform. In accordance with the company’s newly adopted API-first strategy, the development team is already at work on the next set of APIs and expects to deliver locking and historical pricing functionality later this year. Sue Baker, VP of Product, explained, “While we are happy for customers to utilize the native Optimal Blue user interface, we are equally supportive of customers who would prefer to use third-party or proprietary systems whose UI/UX is supported by our API.”

Optimal Blue’s advanced API products include:

Best Execution Search Results: This API product supports scaled and streamlined product and pricing data to simplify display results directly to consumers.

Complete Search Results: This API product supports a richer data set and call library than the Consumer Direct product. The Full Results API allows for QM testing workflows, best price scenarios, as well as all eligible product scenarios. Subsequent calls for more information regarding product and pricing details, ineligible products, and lender fees are also supported.

During a recent beta period, interest in Optimal Blue’s API was strong, with several customers and vendor partners beginning implementation. Two top tier lenders began deployment, one for a Consumer Direct implementation and the other within a proprietary loan officer portal. “After five months of heroic effort by our API team, we are delighted by the support we are receiving from our most progressive customers,” said Erin Wester, product leader of Optimal Blue’s API initiative.

Vendor partners, all of whom serve Optimal Blue customers, have also expressed strong support for Optimal Blue’s API initiative. According to Bob Brandt, VP of Marketing and Alliances, “Our vendors are over the moon about this initiative because they understand that this will significantly empower them to both innovate and better serve our mutual customers.” The vendor partners who integrate with the company’s new API will be highlighted on the Optimal Blue API Developer Portal.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Breakthrough capability completes suite of competitive intelligence tools —

Recently at the MBA Technology conference in Chicago, Optimal Blue, the leading provider of product eligibility and pricing services for originators and operator of the mortgage industry’s digital marketplace, announced an industry first – a business intelligence tool providing real-time visibility into a lender’s market share. Market Share Insight provides lenders with the ability to review and analyze current and historical market share by lock request volume in comparison to all other lenders using the Optimal Blue platform. Lenders can track their ranking by metrics such as price, rate, loan amount, FICO and product type and can also compare changes in their volume against overall market performance. Market share can be evaluated over any time period based on MSA and loan attributes, and lenders can view results online or schedule reports for automatic delivery via email.

“The Optimal Blue customer base originates roughly one in four loans in the industry,” explained Scott Happ, CEO of Optimal Blue. “Market Share Insight provides a meaningful measure of a lender’s relative share in specific markets. Because of Optimal Blue’s broad market coverage, this capability is unique, enabling lenders to compare their lock activity to a significant cross section of the market for all loan types and lock scenarios. We are excited to deliver this powerful tool to our customers, and we are confident that it will help lenders optimize their volume and profitability.”

“The release of Market Share Insight is a gamechanger for those institutions looking to track real-time changes in their lock share percentage,” said Danny Earley, SVP of Revenue Optimization at PrimeLending. “Gone are the days of waiting on stale, lagged, funded data that does not provide an apples to apples comparison of loans locked in a similar timeframe. By combining real-time share with Optimal Blue’s Insight application, lenders can easily track the impact of targeted pricing moves on their share garnered.”

When paired with Optimal Blue’s popular Pricing Insight solution – used to benchmark retail pricing in real-time – lenders are equipped with an innovative and powerful toolkit to guide decision-making. Sheryl Teague, Product Manager for Optimal Blue, added, “With the launch of Market Share Insight, our inclusive suite of competitive intelligence tools cover all angles, from real-time to historical analytics. We are delighted to provide our customers with the capabilities needed to instantly evaluate the success of marketing, pricing, and growth strategies.”

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Optimal Blue and Blend integrate to reduce friction for borrowers and benders —

Optimal Blue, architect and operator of the mortgage industry’s digital marketplace, announced today that the company has a partnered with Blend, a Silicon Valley technology company bringing mortgages into the modern age.

As a result of the partnership, lenders that utilize Blend and Optimal Blue technology will be able to seamlessly integrate pricing workflows into Blend, resulting in an end-to-end digital mortgage platform with a sleek user interface that significantly improves lender efficiency. The combination of these two industry-leading solutions will provide more transparent and streamlined mortgage application experiences built on robust data connectivity, empowering lenders to provide a more complete decision-ready application – faster than ever before.

“Optimal Blue is focused on developing technology that empowers lenders to make smart, accurate decisions while producing the best loan options for their borrowers,” said Optimal Blue CEO Scott Happ. “This partnership with Blend moves our mission forward by introducing our pricing workflow into an emerging platform with a modern interface.”

“At its core, Blend was built to propel the mortgage process into the digital age,” said Nima Ghamsari, CEO & co-founder of Blend. “We’re committed to providing the best customer experience and the most efficient path toward homeownership. Partnering with industry technology leaders like Optimal Blue makes that experience even better.”

ABOUT BLEND
Blend is a Silicon Valley technology company transforming the multi-trillion dollar home mortgage industry. Blend’s technology delivers speed and efficiency to lenders, so they can serve the modern borrower and safely navigate the industry’s changing rules and regulations. Founded in May 2012, Blend is backed by Peter Thiel, Andreessen Horowitz, Formation 8, Lightspeed, Max Levchin, Hans Morris, and other leading venture investors. To learn more, visit www.blend.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Lenders benefit from shorter closing times, higher loan volume, higher quality loans, and increased client satisfaction —

Optimal Blue, architect of the industry-leading enterprise product and pricing engine, announced entry into a technology partnership with San Francisco, CA.-based Roostify, a leading digital mortgage platform provider. Optimal Blue’s robust enterprise mortgage pricing service, backed by an unbeatable 99.999+% accuracy rate, is now accessible to banks and mortgage originators nationwide that utilize Roostify’s innovative technology to deliver a streamlined home lending experience to their borrowers and partners. This strategic alliance of two technology experts will further accelerate and demystify the home loan and closing experience.

Roostify enables loan officers and borrowers to seamlessly share and track critical information in the mortgage application and closing process through a secure interface that significantly improves client responsiveness and reduces cycles for loan officers. The combination of Optimal Blue’s expertise in pricing, along with the transparency and step-by-step guidance in Roostify’s loan application and closing processes, provides increased efficiency and profitability through accurate and precise tools.

“Our goal is always to enable lenders to offer the best possible loan application experience to consumers, and we’re excited to further that goal through partnering with an industry leader like Optimal Blue,” explained CEO of Roostify, Rajesh Bhat. “The integration with Optimal Blue is a win for our joint customers, who will be able to close loans faster and more seamlessly. It’s also a win for their customers, who will benefit from a more transparent, streamlined application process and realize a far less stressful home-buying experience.”

“Lenders have an insatiable appetite for innovative, market-leading solutions that drive ease, transparency and efficiency to the mortgage process,” said Bob Brandt, Vice President of Marketing and Alliances at Optimal Blue. “We’re extremely excited to see Roostify connecting with the Optimal Blue platform in such a way that the tools driving pricing and product decisions, as well as workflow, will be interwoven into a unique experience within Roostify that provides tangible value for both the lender and consumer.”

The Roostify platform — accessible from anywhere, including mobile devices — provides shorter loan processing times by allowing lenders to eliminate manual application origination tasks, documentation, and status communication, reducing the time required to close a loan. In addition, applicants can pull data into the application directly from their financial institutions, circumventing mistakes that can delay or derail a loan decision.

The partnership has been well-received by Roostify and Optimal Blue’s mutual customers. Gellert Dornay, President and CEO of Axia Home Loans explained, “Roostify is a key component in giving our clients the ability to quickly and confidentially submit financial information to begin the process of an entirely new mortgage experience, while Optimal Blue’s automation tools increase our efficiency and profitability. The integration of these services will further streamline and improve our clients’ mortgage experience, addressing increasing customer demand for greater transparency, confidentiality and ability to expedite! This all fits perfectly into Axia Home Loans’ strategy to improve the process for our clients to make educated decisions around sustainable homeownership.”

ABOUT ROOSTIFY
Founded by three technologists frustrated with their home buying experiences, Roostify enables a more efficient, transparent mortgage process for lenders, agents and homebuyers. Roostify’s software platform is trusted by prominent banks and mortgage brokers nationwide to deliver more loan volume, faster closes and happier customers. Roostify is backed by private investors, and headquartered in San Francisco. For more information, please visit www.roostify.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

— Strategic alliance between industry pioneers —

The premier cloud-based provider of Enterprise Lending Services (“ELS”) to the mortgage industry, Optimal Blue, recently announced it has entered into a technology partnership with SimpleNexus. Optimal Blue’s compliant pricing services, backed by an unrivaled 99.999+% accuracy rate, will now be available to industry professionals and consumers through the SimpleNexus mobile platform. Having this dynamic blend of resource tools at their fingertips, loan officers will be more efficient in nurturing clientele and facilitating all phases of the loan process.

There has been an unprecedented demand for pricing through mobile platforms, so executives from both companies are confident that this alliance will set the new standard for compliance, convenience, security and mobility. The combination of Optimal Blue’s expertise in pricing, along with the robust capabilities of SimpleNexus’ mobile platform, will provide loan officers and other stakeholders with increased profitability and productivity by providing the necessary tools when and where needed.

“SimpleNexus enables originators to interact with borrowers and agents, not only during the loan, but before and after as well,” said Matt Hansen, president of SimpleNexus. “This strategic partnership was an ambitious accomplishment. Optimal Blue’s reputation and focus on innovation align perfectly with who we are, so we are confident that lenders and their partners will see increased production when utilizing these technologies.”

“This is the perfect blend of skills and services provided by two best-in-class companies,” commented Mark Coupland, vice president of business development at Optimal Blue. “This will further extend the reach of both companies’ offerings into the loan origination process, benefiting all stakeholders in the process and most importantly, the consumer. This is just the beginning”

From lead generation to closing, Optimal Blue and SimpleNexus will continue to provide innovative solutions that offer organizational-level compliance, while improving the experience for all parties involved in the mortgage process.

ABOUT SIMPLENEXUS
In 2011, SimpleNexus pioneered private-labeled mobile apps for the mortgage space. Focusing on mobile, SimpleNexus provides convenience from the beginning of the home search to closing. Borrowers, loan officers and agents all use the technology to stay connected and close loans faster. Furthermore, SimpleNexus is a select member of the Mortgage Bankers Association and the only mobile technology provider with a SOC 2 security audit incorporated into its services. SimpleNexus is a trusted partner and has the resources and expertise to help companies deliver above and beyond their customers’ expectations. For more information, please visit www.SimpleNexus.com, or contact SimpleNexus at (855) 684-2777 or info@simplenexus.com.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com

As a mortgage originator grows, it becomes apparent that many processes which worked in the past need to be changed to accommodate the larger volume. Most owners or managers are familiar with the origination process and can make good decisions regarding changes to those processes. The secondary market, however, typically is a mystery and not as well understood.

Originators with a best efforts strategy often hear that they can make more money selling mandatory if they have enough volume. However, they have no way of assessing that statement. In addition, there are many other considerations a mortgage company must evaluate before making a decision to sell their loans mandatory.

The improvement in price achieved by selling loans mandatory is often referred to as the best efforts – mandatory spread. This is the difference achieved by pricing to the loan officers based on best efforts rate sheet and the price achieved by selling the loans mandatory. However, this revenue opportunity does not come without a cost. When selling mandatory, the loan originator now has to manage the fall out assumptions and the interest rate risk from lock to commitment of loans at funding – a task that previously was passed on to the best efforts investor. To accomplish this, the originator must implement a hedging strategy.

An originator can implement a hedge strategy in several ways. They can hire the appropriate talent to perform this task or they can outsource this task to a hedge provider to manage it for them. If they decide to manage it in-house, they still must decide what analytical tools to use. This can be a complicated decision and one that will be addressed in a future column. In addition to how to manage the hedge, there are many other internal changes that an originator must address when making the transition to a mandatory commitment strategy. These include:

Loan Delivery: In my experience, this can be more important than the best efforts – mandatory price improvement on an operation. When growing it becomes very onerous to manage each lock individually with the investor. By moving to a mandatory strategy, most originators say the improvement in operations creates about 1 -3 bps improvement to profits. Loans are delivered in bulk instead of individually improving loan delivery efficiencies. Also, loans data is final (no management of loan data during the underwriting process) and loan substitutions in commitments are allowed so there is much more flexibility in delivery.

Lock Desk: For a mandatory strategy, a centralized lock desk is a necessary. Some shops let their loan officers manage the locks. This will not work with a mandatory strategy. I recommend implementing a centralized lock desk first while you still are operating with a best efforts strategy. This will reduce dramatically the work required of a lock desk and will pave the way for the transition to mandatory commitments. When a new lock comes in at a best efforts shop, the lock desk must turn around and lock the loan with the investor. Data changes have to be managed on an individual loan basis. With a mandatory strategy, this does not have to be done. In addition, the lock desk would have to administer any lock changes with the investor based on the investors lock policies. With a mandatory strategy, lock policies are determined by the originator. This includes extensions, relocks, renegotiations and other changes. This means there can be consistent policy that can be published for all loans locked by the originator. In addition, the economics of the lock policy are managed by the originator and not passed along to the investor.

Underwriting: I suggest, although it is not required, that you create a common underwriting guideline per product when selling loans mandatory. Best efforts shops lock loans with the investor as soon as they lock a rate with the customer. It makes sense to underwrite to the investors guidelines. When selling mandatory, the investor is not selected until funding of the loan. Therefore, underwriting to a single guideline gives the secondary markets group the most flexibility to sell the loan to the investor with the highest price. Issues arise when investors have soft overlays that are different from other investors. In that situation, there should be a mechanism to include or exclude investors available for the sale of the loan.

Pricing: Many originators begin a mandatory strategy for selling loans but continue to use best efforts pricing for origination. I highly recommended that the originator transition to one pricing strategy per program to match the common underwriting guidelines. Many loan officers are used to picking the investor with the best price so this might require a cultural change within the organization. And this could take time. If the originator decides to continue to offer pricing based on investor best efforts rate sheets, extra care should be taken to make sure that best efforts pricing offered can be sold mandatory at a profit. Sometimes, investors offer a very aggressive best efforts price for a short period of time. In such cases, it could be more aggressive than mandatory pricing. This typically is a short-term phenomenon and will adjust back to a price that is lower than mandatory. But any origination occurring during that time could experience a loss. I would recommend either (1) adjusting origination spreads to compensate for the difference or (2) locking loans best efforts at the time the lock is taken from the customer.

Investor Management: When going from a best-efforts to a mandatory strategy, it is important to make sure that (1) your current investors are aware of the new delivery strategy and (2) they are evaluated to ensure that they are the best outlets for the new strategy. Many investors offer incentives on the delivery method used by the originator. By notifying investors of the change in strategy, it will ensure that the originator will make the most profit from the change.

There are a lot of opportunities to improve profitability and efficiency with a mandatory strategy. I have seen many customers successfully go from best efforts to mandatory but the work on the above items needs to be done first. For originators who have volume over $10 million per month and a net worth over $3 million that want to get to the next level, this is a worthwhile endeavor. But as you could see from the items described above, many operational changes have to take place to be successful.

This article was featured in the May issue of Mortgage WOMEN Magazine. View the entire article here.

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PRESS CONTACT FOR OPTIMAL BLUE
Robert J. Brandt
Vice President, Marketing & Strategic Alliances
(469) 609-5585
bbrandt@optimalblue.com