June 1, 2026
HousingWire names Optimal Blue's Matt Gilhooly a 2026 Marketing Leader
Award recognizes Gilhooly's role growing Optimal Blue's Optimal Insights into a leading mortgage content platform
PLANO, Texas, June 1, 2026 – Optimal Blue today announced that Matt Gilhooly, head of digital content, has been named a 2026 HousingWire Marketing Leader. The annual honor spotlights marketing professionals who have demonstrated measurable impact within their organizations and across the broader housing industry.
Gilhooly leads Optimal Blue’s Optimal Insights content platform, overseeing editorial strategy, production and distribution across digital channels. Under his leadership, Optimal Insights has become a trusted source of mortgage market data and analysis for lenders navigating volatile market conditions. Over the past year, the platform has significantly expanded its reach, with YouTube views increasing fivefold and podcast engagement rising 35%.
Gilhooly’s work also played a key role in Optimal Blue’s annual Summit earlier this year, where he led the digital content strategy supporting the company’s major product launches. His work helped make complex innovations more accessible and actionable for an audience of lenders, technologists and industry partners focused on improving efficiency, performance and profitability.
“HousingWire’s Marketing Leaders represent the professionals shaping how housing companies connect, compete and grow in a constantly evolving market,” said HousingWire CEO Clayton Collins. “As market conditions, client expectations and business priorities continue to shift, this year’s honorees are helping their organizations adapt, innovate and grow. We’re proud to recognize the marketers driving meaningful impact across housing.”
“Matt has helped build Optimal Insights into a trusted resource for mortgage professionals seeking clarity amid constant industry change. He skillfully takes the expertise that only Optimal Blue can provide and transcends that into engaging, informative content,” said Sara Holtz, chief marketing officer at Optimal Blue. Optimal Blue’s Optimal Insights podcast is hosted by Jim Glennon, SVP, Hedging and Trading Operations, in collaboration with a team of expert contributors.
Added Holtz, “Matt brings a rare combination of editorial judgment, operational discipline and audience understanding that has helped elevate how Optimal Blue communicates with the industry.”
Past Optimal Blue leaders to receive the honor include Holtz, who was recognized in both 2024 and 2023. Now in its sixth year, the award program recognizes housing industry marketing professionals driving growth, strengthening brands and shaping the future of housing. Gilhooly joins a 2026 class of 70 honorees representing mortgage, real estate and housing organizations across the industry.
For a full list of 2026 HousingWire Marketing Leaders, visit https://www.housingwire.com.
About Optimal Blue
Optimal Blue powers profitability across the mortgage capital markets ecosystem. As the industry’s only end-to-end capital markets platform, our technology, data and integrations bridge the primary and secondary markets to help lenders of all sizes maximize performance – from pricing accuracy to margin protection and every step in between. Backed by over 20 years of proven expertise, our modern, cloud-native technology delivers the real-time automation, actionable data and seamless connectivity lenders need to navigate market volatility and scale for growth. To learn more about how Optimal Blue delivers measurable ROI, visit OptimalBlue.com.
Media Contact:
Alex Kreuter, Optimal Blue