Optimal Blue CMO Sara Holtz Named 2025 HousingWire Woman of Influence

PLANO, Texas – July 1, 2025 – Optimal Blue today announced that Chief Marketing Officer Sara Holtz has been named a 2025 HousingWire Women of Influence award winner. The program honors women who are making significant contributions to their companies and the housing industry. 

"This recognition from HousingWire underscores the importance of bringing together diverse perspectives as a mechanism that leads to company and industry advancement. Throughout my career, and especially for technology, successful initiatives have been a by-product of fostering collaboration and leading teams towards cohesive innovation and strategy,” said Holtz. “I’m thrilled to represent Optimal Blue and our team as we continue to authentically share our value for lenders across the industry."  

As chief marketing officer, Holtz has led the charge in positioning Optimal Blue as a leading voice in the mortgage capital markets. Over the last year, her initiatives have strengthened the company’s market presence through timely data updates, differentiated messaging and compelling content across all channels. Under her leadership, Optimal Blue has launched two industry podcasts, hosted a high-impact annual user conference and delivered a steady cadence of market insights that resonate with clients and industry stakeholders. 

Holtz is also a passionate advocate for inclusivity and collaboration. She fosters a culture where every team member feels empowered to contribute, ensuring diverse perspectives are integral to the company’s success. Her ability to inspire and galvanize others has created a ripple effect of positive change both within Optimal Blue and across the broader housing finance ecosystem. 

As part of her focus on supporting the inclusion of diverse perspectives, Holtz is a dedicated mentor and champion for women in real estate finance. Through her involvement with organizations like Mortgage Bankers Association’s mPowering You and her one-on-one mentorship efforts, she has helped countless people envision and pursue leadership roles in the industry. 

The full list of 2025 HousingWire Women of Influence award winners is available on the HousingWire website. 

About Optimal Blue 

Optimal Blue effectively bridges the primary and secondary mortgage markets to deliver the industry’s only end-to-end capital markets platform. The company helps lenders of all sizes and scopes maximize profitability and operate efficiently so they can help American borrowers achieve the dream of homeownership. Through innovative technology, a network of interconnectivity, rich data insights, and expertise gathered over more than 20 years, Optimal Blue is an experienced partner that, in any market environment, allows lenders to optimize their advantage from pricing accuracy to margin protection, and every step in between. To learn more, visit OptimalBlue.com.  

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Media Contact
Olivia DeLancey, Optimal Blue
904.854.5459
Olivia.DeLancey@OptimalBlue.com