Optimal Blue Director of Communications Olivia DeLancey Named 2025 HousingWire Marketing Leader

PLANO, Texas – June 2, 2025 – Optimal Blue today announced that Olivia DeLancey, director of communications and public relations, has been named a 2025 HousingWire Marketing Leaders winner. The award recognizes dynamic and influential marketing professionals in the housing industry who are reshaping the way mortgage and real estate companies connect with their audiences, tell their stories, and drive growth. 

“I am honored to receive this recognition because it’s a testament to the work of Optimal Blue’s entire marketing team,” said DeLancey. “We’ve turned up the dial on our strategic output over the past year, and our measurable outcomes reflect our collective dedication and commitment to continuous improvement. I am especially proud of the enhancements we’ve made – and continue to make – to our monthly mortgage data report and podcast, the Market Advantage. Optimal Blue’s market share and in-house expertise position us to provide data that adds true value to the media and many others, and it’s a privilege to lead our monthly efforts to make this invaluable data resource available.” 

In her role at Optimal Blue, DeLancey has been instrumental in elevating the company’s thought leadership and industry visibility. Following the company’s separation from Black Knight/ICE in September 2023, she preserved and evolved the Market Advantage report – manually maintaining its production during a critical transition. Her efforts ensured uninterrupted delivery of early-stage mortgage origination insights that industry leaders and media rely on. 

She also helped launch the Market Advantage podcast, which debuted in October 2024, pairing real-time mortgage data with expert commentary from industry leaders. Her strategic vision and hands-on execution have positioned Market Advantage as a must-read and must-listen resource across the housing finance ecosystem. 

“The 2025 Marketing Leaders are charting new territory and redefining what’s possible in mortgage and real estate marketing,” said HousingWire Editor-in-Chief Sarah Wheeler. 

“Their bold strategies, inventive campaigns, and data-informed decisions are accelerating business performance and reshaping industry standards. We’re incredibly proud to recognize these trailblazing leaders who showcase the true impact and potential of modern marketing.”  

The complete list of the 2025 HousingWire Marketing Leaders award winners can be viewed on the HousingWire website. 

About Optimal Blue 

Optimal Blue effectively bridges the primary and secondary mortgage markets to deliver the industry’s only end-to-end capital markets platform. The company helps lenders of all sizes and scopes maximize profitability and operate efficiently so they can help American borrowers achieve the dream of homeownership. Through innovative technology, a network of interconnectivity, rich data insights, and expertise gathered over more than 20 years, Optimal Blue is an experienced partner that, in any market environment, allows lenders to optimize their advantage from pricing accuracy to margin protection, and every step in between. To learn more, visit OptimalBlue.com. 

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Media Contact
Olivia DeLancey, Optimal Blue
904.854.5459
Olivia.DeLancey@OptimalBlue.com