One rule. Many investors. Many updates.
Teams may need to recreate, review, and maintain similar logic across individual investor or product relationships.
Rules Optimizer
Create a rule once.
Apply it across investors and products.
Rules Optimizer helps lenders manage pricing and eligibility rules at scale inside the Optimal Blue® PPE. Create rules once, apply them broadly, schedule rule changes, track updates, and use AI-assisted workflows to generate, review, and manage rule logic.
Rule Management
Less repetition. More control.
Create a single rule and apply it across multiple investors or products
Group related rules for easier updates and ongoing maintenance
Schedule rule start and end dates for time-sensitive strategies
Track who made changes, what changed, and when updates occurred
Move beyond investor-by-investor rule management.
Create once. Apply everywhere.
Rules Optimizer gives lenders a more flexible way to manage rules across investor relationships, products, promotions, and pricing strategies without maintaining every rule one relationship at a time.
Why Rules Optimizer
Rule management gets harder as investor relationships grow
Lenders often manage rules across many investor relationships. When rules are maintained one investor or product at a time, updates can become repetitive, difficult to track, and harder to govern as rule volume increases.
One rule. Many investors. One scalable workflow.
Create rule logic once, apply it broadly, group related rules, schedule changes, and review change history from a more centralized workflow.
Single Rule Application
Create a rule once and apply it across multiple investors or products instead of rebuilding similar rule logic repeatedly.
Custom Groupings
Group related rules together to simplify maintenance, updates, and ongoing rule organization.
Advanced Scheduling
Set start and end dates in advance for rules tied to specials, promotions, or scheduled pricing strategies.
Enhanced Change Tracking
Review rule changes and investor or product updates at a granular level, including when updates were made.
Differentiation
Flexibility for both 1:1 and 1:many rule strategies
Rules Optimizer supports lender flexibility by allowing teams to manage investor-specific rules while also applying shared rules across many investors or products when a broader approach makes sense.
1:1
Maintain rule logic for specific investor or product relationships when individual configuration is needed.
1:Many
Apply a single rule across multiple investors or products when common logic should be managed more broadly.
Core Capabilities
A broader system for creating, organizing, and maintaining rules
Sets and Rules
Create individual rules or group multiple rules into rule sets, then apply them to defined products and investor scenarios.
Product Application
Assign rule sets to applicable products and manage product associations as criteria or business needs change.
Change History
Review detailed updates to rules, rule sets, grids, and matrices so teams can better understand configuration activity.
User-Defined Lists
Create reusable lists and ranges that can be applied as dependency conditions in rules, grids, or matrices.
Rule Texts
Manage global and investor-specific rule text used to return messages, notes, advisories, or replacement rule text in PPE results.
Inactive Management
Archive and recover inactive sets, rules, lists, and rule texts while keeping active rule views cleaner and easier to manage.
Rules Assistant
AI-assisted rule creation inside Rules Optimizer
Rules Assistant extends Rules Optimizer with natural-language rule support. Administrators can describe the logic they want, review similar existing rules, and generate a new rule with dependencies and actions prepared for final review.
Example Prompt
If FICO is under 700, add 0.125 hit to price and name it FICO adjustment.
- Generate rules using natural language prompts
- Identify high, exact, partial, or low matches to existing rules
- Create new rules with dependencies and actions prepared for review
- Edit, archive, or replace outdated logic from the results workflow
Advanced Rule Structures
Built for more than simple rule creation
Rules Optimizer also supports more complex rule structures, helping teams manage scenarios where multiple variables, conditions, values, or eligibility requirements need to work together.
Manage adjustment logic across ranges and intersections
Grids help teams apply values across defined axes, such as combinations of LTV and FICO ranges, without building every possible scenario as a separate standalone rule.
Script comprehensive eligibility requirements
Matrices support more complex eligibility structures, including standard and conditional columns that can adjust dynamically as criteria are defined.
Workflow Control
From configuration to production with more visibility
01
Define
Create a rule, rule set, grid, matrix, user-defined list, or rule text based on the pricing or eligibility need.
02
Apply
Assign rule logic to the right products, investors, rule sets, or product groups.
03
Review
Use summaries, snapshots, filters, and change history to understand what has been configured.
04
Release
Move selected rule and rule set updates from configuration to production after testing is complete.
Business Impact
What changes when rule management becomes easier to scale
Less Repetitive Work
Reduce the need to recreate similar rule logic across individual investor or product relationships.
More Flexible Rule Strategy
Choose between investor-specific rule management and broader 1:many rule application based on the business need.
Stronger Change Visibility
Review rule updates at a granular level to better understand what changed and when updates were made.
Scheduled Rule Control
Set start and end dates in advance for rule changes tied to promotions, specials, or planned updates.
Support for Complexity
Use grids and matrices when pricing or eligibility logic requires more structured, multi-variable rule management.
AI-Assisted Rule Management
Use Rules Assistant to describe rule logic naturally, identify similar existing rules, and generate new rules for review.
Next Step
See Rules Optimizer in action
For lenders managing complex pricing and eligibility logic, Rules Optimizer provides a more scalable way to create, maintain, govern, schedule, and release rule updates within the Optimal Blue PPE.
Let's Talk
Request a Demo
Resources
Rules Assistant
AI-powered rule configuration for mortgage lenders
Rules Assistant brings AI directly into the rule configuration workflow. Administrators can describe exactly what they want a rule to do using plain language, and the system handles the build.
Read the article